According to the State of Inbound Report from HubSpot (2017):
of businesses say their highest priority is converting leads to customers
of companies see converting leads to customers as their biggest challenge
of people think their marketing strategy is ineffective
of marketers believe inbound marketing brings higher quality leads
of salespeople say they struggle the most with prospecting
What is Inbound Marketing?
According to HubSpot, “Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful – not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.”
Inbound marketing creates warm leads, by providing content to your target market that answers their questions, thereby addressing their needs and building trust and credibility. Through the inbound methodology:
- You will know where your leads are coming from and why they’re on your site
- You will have actual conversions from qualified leads
- Your marketing will work seamlessly together to produce insightful data
All of the content is generated with your Buyer Persona in mind, and taking into account where they might be on the Buyer’s Journey. Your message and materials are going to be very different if you’re trying to reach someone who is in the Awareness stage, Consideration stage or Decision stage.
Coupling the content creation with lifecycle marketing, personalization, and automating it all – saves you time and gets you great leads!
This all sounds complicated…
BizzyWeb can help! As a certified HubSpot partner, we can help you to run effective inbound marketing campaigns to get you great leads. We have the tools to create the workflows, and the knowledge to slice and dice the analytics.