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March 2020

Pop Quiz Hot Shot: How SMART are Your Goals?

March 4 @ 12:00 pm - 1:00 pm

Setting SMART goals at the beginning of a period, and measuring against them, is the only way you'll know if your marketing really worked. When you set SMART goals and measure against them, you can show just how effective your marketing was, and it makes it easy to look forward to the future for what you should do next.

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April 2020

Say Anything: Creating a Content Strategy Framework

April 1 @ 12:00 pm - 1:00 pm

Writing for your website is not easy. Where do you start? Some of us are so close to our products and services, and we are so used to using our own industry terms, that it's hard for everyone to understand. And we do so much! Then there's the search engines - how do you write for them?

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May 2020

You’ve Got Mail: Developing an Inbound Email Strategy

May 6 @ 12:00 pm - 1:00 pm

Personalizing and nurturing your audience helps to warm them up - they get warm fuzzies inside because you are speaking right to them. It seems like a lot of work, but it really doesn't have to be. We're going to teach you how.

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June 2020

How to Lose a Client in 10 Clicks: Inbound Marketing Mistakes

June 3 @ 12:00 pm - 1:00 pm

Inbound marketing can be the frosting that you use to warm up your prospects. Downloadable content, nurturing emails and automating it all - it's really trying to get them to fall in love with you in 10 days! But, what if your tactics are driving them away? Even if you don't intend to do so? 

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