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April 2018

Lead Generation Tactics Deep Dive: Ep. 2 – Buyer’s Journey

April 26 @ 12:00 pm - 1:00 pm
$34.99

Episode 2: Create Your Buyer’s Journey Now that you have your Persona created and your ideal customer’s needs are clear, what process does that prospect go through to decide to purchase from you? Do you know what questions they ask, research they complete, or what finally gets them to say YES?   It’s common to confuse the Buyer’s Journey with your company’s sales process. A true Buyer’s Journey includes all the steps a prospect takes when deciding to purchase from…

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May 2018

Google Livestream: Build a Local Search Presence

May 2 @ 11:00 am - 12:00 pm
BizzyWeb, 11190 N Commerce Drive
Champlin,MN55316United States
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Free

Learn from the experts at Google how you can build your local search presence. Small businesses comprise a significant portion of the US business sector and are often at the leading edge of economic growth. Together with the Google Partners team, we're celebrating National Small Business Week by livestreaming a free training session about building a local search presence.   What you can expect from this livestream: Real-time guidance from Google experts Helpful tips on the latest Google My Business…

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Lead Generation Tactics Deep Dive: Ep. 3 – Landing Pages & Forms

May 3 @ 12:00 pm - 1:00 pm
$34.99

Episode 3: Create Landing Pages & Forms Now that you’re talking directly to your clients, and you’re answering the questions they’re asking at each step of their journey, how do you capture their information so you know who they are? Focusing your digital marketing around relevant information, and trading that information for the ability to connect with the prospect, can get you many more leads at various points of your Buyer’s Journey.   Having a landing page with content that…

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Your Marketing is Boring

May 9 @ 12:00 pm - 1:00 pm
Free

How to grab your target market’s attention by being relevant and fun   Do you feel like you’re saying “me too” a lot? It’s easy to get stuck in the “same old” marketing… and it can seem like you’re out of fresh ways to talk about the services your company offers.   What can you do to spice up your marketing? Another blog post about TPS reports just isn’t going to cut it. You need to speak to your customer’s…

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Lead Generation Tactics Deep Dive: Ep. 4 – Email

May 10 @ 12:00 pm - 1:00 pm
$34.99

Episode 4: Email for Marketing and Sales Email – few realize it’s the most important and ubiquitous marketing tool in business. Whether it’s following up from a sales call, marketing to gain interest from new contacts, or reminding your customers that you’re having a special or launching a new product, email is the most efficient way to connect with your contacts. Did you know email is the #1 app on smart phones? (Take that, InstaFaceGram!)   There are some key…

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Nobody Likes You

May 16 @ 12:00 pm - 1:00 pm
Free

What to do when Internet Trolls come knocking at your digital door   They don’t just live under bridges anymore…the Trolls have found the Internet, and they’re active! If you’ve never seen it, here’s what happens: someone gets offended by a post, article or communication of some kind from you or your company, and decides to wage war on the Internet. They might leave nasty comments on your website, give bad reviews on rating websites or social media channels, or…

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Lead Generation Tactics Deep Dive: Ep. 5 – Workflows

May 17 @ 12:00 pm - 1:00 pm
$34.99

Episode 5: Create Your Workflows You’ve identified your prospects, set a process to engage them, captured their info and are connecting – but how does HubSpot help make the job easier? By using workflows to automate everything, that’s how!   The items we’ve covered in our Lead Gen Tactics series thus far are all essential to growing your business, but if you’ve been paying attention to all the tactics you may feel a bit of panic setting in. Knowing your…

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Lead Generation Tactics

May 22 @ 11:30 am - 1:00 pm
Anoka Area Chamber of Commerce, 12 Bridge Square
Anoka,MN55303United States
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$15

How to set up a lead funnel that will actively convert   The #1 job for most marketing teams is getting the sales team more leads. You need to know how to drive traffic to your site, engage the right leads, get those leads into the right funnel, and “warm them up” for your sales team.   This goes beyond knowing the demographics of your target market and their search keywords. It goes beyond advertising to that target market. Did…

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Lead Generation Tactics Deep Dive: Ep. 6 – Lead Scoring, Follow-up & Deals

May 24 @ 12:00 pm - 1:00 pm
$34.99

Episode 6: Lead Scoring, Follow-up and Deals Now that you’re marketing effectively and getting great leads, what do you do with them? How do you know if it’s the first time or the 10th time a prospect is looking at your website or social content? Have you called that prospect before and forgotten?   Having the relevant background knowledge at your fingertips when you’re trying to rank your leads is key to having a strong sales process. Doing what you…

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Want to Increase Your Lead-to-Conversion Ratio?

May 25 @ 8:00 am - 10:00 am
514 Studios Event Center, 514 North 3rd Street
Minneapolis,MN55401United States
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Free - $15

Lead funnels are a critical piece of any inbound marketing strategy. Once you start driving traffic to your site, you need to actively engage those leads and nurture them through the conversion process.   Optimizing a lead funnel takes work, but the payoff is well worth the effort. Join Dave Meyer, President of BizzyWeb, as he discusses ways to improve and optimize customer touchpoints, from the prep work that goes into creating buyer personas and mapping user journeys, all the…

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