Are you creating relationships that will grow your business?
You know that staying connected with your customers is crucial to growing your small business. Email marketing is an incredibly cost-effective solution that reaches your potential customers where they live: their inbox.
It’s not that you should dismiss advertising and social networks altogether. According to a 2014 Constant Contact survey, small businesses that use multiple methods and channels in conjunction with email reported better engagement (73 percent), more new customers (57 percent), more website traffic (54 percent), more revenue (40 percent) and more referrals (39 percent).
Email Improves Your Results
Small businesses report big percentage gains
Numbers aside, why should you use email marketing?
- It allows you to build relationships, loyalty and trust by staying top of mind with customers and prospects that have given you permission to contact them.
- It helps you target your customers and prospects so you deliver the right messages at the right time.
- It gives you access to data — such as who opened and interacted with your email — so you can see what really works and make improvements over time.
- It drives direct sales and supports sales through other channels.
If you’d like help with your email marketing, our team of professionals can help. We’re Master Certified Authorized Local Experts at Constant Contact and we’re also Master Certified solution providers – which puts us in the top 1% of email marketers in the country.