Go beyond the basics to connect with your clients! Your website is the foundation of your digital marketing strategy, but it isn’t the end-all-be-all. Having a great website is only half the battle: You need to drive traffic and interest to your business, deepen customer relationships, generate new leads and enhance your search rankings so you show up when your customers are ready to buy. Digital marketing is the engine that drives traffic to your website.
BizzyWeb’s Buzz Builders programs include fully-integrated solutions for content and copywriting, search engine optimization (SEO), online advertising via Pay Per Click/Perform programs and email marketing. No two companies are the same. Their strategies shouldn’t be either. Our programs are completely customized to meet your unique needs. We work with you to build a custom strategy that engages your clients.
Search Engine Optimization
How well does your company rank on search engines? Getting your company found on the internet is integral to driving business to your company. If you’re not ranked within the first two pages of a Google search, chances are your prospects aren’t going to look any further. You need to continually update your website and ensure that the technical aspects of Search Engine Optimization are complete to getting your company found.
One question we hear a lot is: “Does Search Engine Marketing (or Pay Per Click) really drive traffic to my website?” You bet it does! Online marketing can include any paid advertising on the web. You can either boost social media posts, or you can do a full-fledged text/display marketing campaign to drive traffic to your website and convert visitors. We narrow on your demographic and serve up your advertisements on the platforms your future customers use.
How often do you post to social media? Do you get the engagement you expect? Do you know what networks to start with? Social media can be a powerful marketing tool – if you know how to use it. Finding where your customers spend their time looking for products and services like yours are the key to a good social media strategy. Our social media strategies spread the buzz about your business further than your followers – good engagement allows it to be shared to other people’s networks as well.
What’s the best way to keep top-of-mind with your customers and keep them coming back? Email! This push strategy has the highest return on investment of any marketing medium. Make sure your customers know about the content you’ve posted, your events, your promotions and more! A targeted approach to email can boost your business by keeping your customers coming back, or even better – getting your customers to refer your business to others.
Do you continually update your website? Did you know that Google and other search engines factor in frequency of content updates when ranking websites? And did you know that customers are always looking for new and inventive ways to think about your products? The easiest way to grab your customer’s attention, is to blog about how you can help them or tailor your website content to the questions they frequently ask. Content strategies span not only your website content, but also into all aspects of digital marketing. This establishes you as a subject matter expert for your marketplace and keeps your customers coming back to your website for more.
Our goal is to guide you, not control your strategy. We never send or publish anything unless you’ve seen it and approved it. We meet with you at least once a month to discuss the results so far and plan for the next month’s improvements. You’re never in the dark about your program.