Get Started
Support
Call us
Email Us
We know that you may be struggling with justifying all the time and money spent on social media marketing when...to be blunt...it's hard to attach a direct sale to your efforts. Our clients often ask us how to tell if their social media marketing is really working, or if it's just a big waste of time. Luckily, you can attach a Return on Investment … [Read more...] about How to Tell if Your Social Media Marketing is Working
Social Media
The Anatomy of a Successful Social Media Post
What makes a good social media post? Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining "successful" as any of the following:Reached at least 20% of followers Received 5% engagement compared to total number of people reached Received comments and/or sharesThese … [Read more...] about The Anatomy of a Successful Social Media Post
How to Automate Your Social Media
Social media marketing is a critical part of every digital marketing strategy. Unfortunately, it's also a time-consuming one. Social media is often an area of marketing that gets left by the wayside when business is busy. One way you can prevent your social media activity from grinding to a halt is by setting up social media automation. These … [Read more...] about How to Automate Your Social Media
Busting Video Marketing Myths
Video has exploded in popularity in recent years, but some businesses still avoid video because of outdated myths. Some think video is just too expensive while others think it doesn't offer much value. The truth is that 88% of video marketers reported that video gives them a positive ROI. If you haven't seriously considered video marketing, now is … [Read more...] about Busting Video Marketing Myths
How to Get More Engagement on LinkedIn
LinkedIn is an unusual social media network. Content that goes viral on Facebook or Twitter may fizzle on LinkedIn. As the preferred place for business and networking online, LinkedIn has its own culture and own guidelines for what performs best. If you're looking to increase your engagement on LinkedIn, try these 5 tips to inspire more … [Read more...] about How to Get More Engagement on LinkedIn
How to (Legally) Find and Use Images on Social Media
Many business owners mistakingly think that they can use any photos they find online - after all, Google is free so shouldn't any photo on Google be free? Using photos that you don't have the rights to opens you up to copyright violation, which comes with a hefty legal fee. A picture is worth a thousand words, but is it worth $30,000 - $150,000 in … [Read more...] about How to (Legally) Find and Use Images on Social Media
How to Write an Effective LinkedIn Bio
We all dread the necessary-but-boring tasks. Mowing the lawn, waiting in line at the DMV...writing your LinkedIn Bio. You know you should write it, but it's so easy to just copy and paste your resume. I see your fingers hovering over Ctrl + C. Before you settle on "good enough," try these LinkedIn bio writing tips. The beauty of a … [Read more...] about How to Write an Effective LinkedIn Bio
Is This the End of YouTube? What You Need to Know about COPPA
In September 2019, Google and YouTube made history for landing the largest COPPA fine ever - a whopping $170 million for allegedly violating child privacy. Ouch. Because of the settlement, YouTube is scrambling to restructure how videos aimed at children serve up advertisements. YouTube announced that creators now need to label any … [Read more...] about Is This the End of YouTube? What You Need to Know about COPPA
5 Easy Holiday Marketing Ideas for B2B
Bah humbug. Struggling on mustering up some holiday cheer for your B2B? Holiday marketing seems to go hand in hand with e-Commerce since November and December are big spending months, but there are still ways to market during the holidays even if you aren't trying to sell candy canes. Give these actionable holiday marketing ideas a try. 1. Use … [Read more...] about 5 Easy Holiday Marketing Ideas for B2B
How You’re Annoying Your Customers (Without Realizing It)
For the first 16 years of his life, my younger brother's name was "STOPJON!." STOPJON! blew raspberries, jumped on the couch, yanked ponytails, trudged mud through the house and threw water balloons. STOPJON! never heard his name unless it was shouted in annoyance. Eventually, STOPJON! matured and graduated to "Jon," but not before leaving a legacy … [Read more...] about How You’re Annoying Your Customers (Without Realizing It)
