Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillar of inbound marketing is analytics. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with the wealth of information at your fingertips it's easy to … [Read more...] about 10 Inbound Marketing Analytics to Watch
social media marketing
When we talk social media, we usually talk about impressions and reach. To the uninitiated, these terms sound interchangeable, but in the social media sphere there's a world of difference between them. So what are they exactly, and which one is more important? What are Impressions? Social media impressions are the total number of times your content … [Read more...] about Social Media Impressions vs. Reach: Which Matters More?
As 2019 winds down, it's time to look back at the biggest digital marketing trends of the year. All of these trends will continue to play a part in 2020 and beyond. Topics, Not Keywords Google continues to become more and more sophisticated. The most recent update, Bert, slid in at the end of 2019 and will shape the future of content on the web. … [Read more...] about 2019 Trends in Digital Marketing (And What This Means for 2020)
Instagram is the land of selfies and food pics, but is there a place for B2B? It may seem like Instagram is only useful for consumer-oriented brands to post cute photos of their products, but B2B brands can also utilize Instagram to generate more business. HubSpot's team at their B2B Marketing Lab created a simple-to-follow guide on how to use … [Read more...] about How to Use Instagram for B2B Marketing
We love digital marketing, but we can't deny how frustrating it is to have to juggle dozens of different tools. Your website, your email marketing tool, your independent social media accounts, your Google Analytics, your Google My Business Listing, and that's just the bare minimum! If you also have to toss a CRM and other programs like Eventbrite … [Read more...] about How to Get Your 💩 in a Group with Automation
Ah social media...it's a great way to procrastinate, catch up with old friends and watch companies self-destruct. As long as social media has been around there have been people doing it right...and doing it wrong. When businesses get caught up in drama online, it can get ugly, fast. Follow these tips and catch our Social Media Screwups Webinar on … [Read more...] about Social Media: The Good, The Bad and the WTF
The generation after Millennials, the generation born to modern technology, "those darn kids" - whatever you know them by, Generation Z is a powerful slice of the upcoming American workforce. Born in in the mid-1990s to early 2000s, Generation Z makes up a whopping 25% of the US population. That's a larger piece of the population than the more … [Read more...] about 5 Tips for Marketing to Generation Z
Social media is one of the most cost-effective - and just plain effective - ways to reach your audience. But between all the various platforms and demographics, it's hard to know when exactly to post. The ideal time for you to post will depend on your audience and what your analytics show you. However, there are tried-and-true posting times that … [Read more...] about The Best Times to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]
We won't tell you that you should be using social media (because you really, really should be by now). But we know that you may be struggling with justifying all the time and money spent on social media marketing when...to be blunt, it's hard to attach a direct sale to your efforts. Our clients often ask us how to tell if their social media … [Read more...] about How to Tell if Your Social Media Marketing is Working
Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You … [Read more...] about 10 Digital Marketing New Year’s Resolutions to Live By
Video on social media was once a novelty, but is now an integral element in most social media platforms. In fact, one-third of all online activity is spent watching video. Between Facebook Live, YouTube and other video platforms a whopping 85% of the US internet audience watches video online. Now is the time to get started with video. Take a few … [Read more...] about How to Make Videos for Social Media
Pop quiz time! Do you have your number 2 pencil and eraser on hand? Just how much do you know about digital marketing? With all the buzzwords and conflicting information floating around on the internet, it's easy to lose your path. Take our quiz to find out if you're going the right direction (don't worry - this test won't count towards your … [Read more...] about What’s Your Digital Marketing IQ? [Quiz]
Say Cheese! It's true: a picture is worth a thousand words. According to Brainrules.net, a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65% of it. Taking a good photo is key on social media. Luckily, all you need is your smartphone and … [Read more...] about How to Take Photos for Social Media
Social media. You know you should be using it but you may be wondering: what's the point? Many business owners struggle to see the ROI of Social Media, especially when you're not selling a tangible product. Sprout Social has some actionable tips for calcuating social media ROI. Read the full post on their site, or get the highlights … [Read more...] about How Do I Know if My Social Media is “Worth It”?
Did you bring your scalpel? We're starting something new here at BizzyWeb. For the next few weeks, I'll be taking a look at successful social media posts, emails, blog posts and websites to narrow in on what makes them work. Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining … [Read more...] about The Anatomy of a Successful Social Media Post
For the first 16 years of his life, my younger brother's name was "STOPJON!." STOPJON! blew raspberries, jumped on the couch, yanked ponytails, trudged mud through the house and threw water balloons. STOPJON! never heard his name unless it was shouted in annoyance. Eventually, STOPJON! matured and graduated to "Jon," but not before leaving a legacy … [Read more...] about How You’re Annoying Your Customers (Without Realizing It)
New year, new selfies. 2017 is here and social media isn't going anywhere. Considering that 90% of the information transmitted to the brain is visual, social media is more important than ever. Start this year off right by making sure all your social media images are primed to pop. Below is our 2017 social media size guide. Remember to save this … [Read more...] about 2017 Social Media Image Size Guide [Infographic]
Instagram Stories is the shiniest new toy, and everyone is talking about it. Launched last month, Instagram Stories lets users share snapshots that disappear after 10 seconds. Sounds familiar. Facebook, Instagram's parent company, clearly launched Instagram Stories as a response to the wildly popular Snapchat. And now every small business owner is … [Read more...] about Snapchat VS. Instagram Stories: What’s the Difference?
Are you ready to take your business social? With all the choices out there, it's hard to know which social media network to start with. Cut through the chatter with the quiz below and find which network you should start with. Don't see the quiz? Click here. The Top 5 Social Networks:Facebook is the largest social network for a good reason. This … [Read more...] about Which Social Network Is Right For My Business? [Quiz]
Show of hands: who set up their social media, posted a couple of times and then never returned?Don't worry - we get it. You're trying to run your business. And you may be thinking: "What do I even talk about?" It's easy to look to big brands with their flashy videos and professional photos and get discouraged. But here's the thing: you … [Read more...] about 5 Social Media Tips for the Trades
A picture is worth a thousand retweets. When Facebook and Twitter first launched, they were text-only and word-heavy. Now, virtually every social network has become more and more streamlined and picture-friendly. Pictures dominate social networks and consistently see more engagement.We’ll say it straight out: if your images aren’t optimized for … [Read more...] about The Ultimate Social Media Image Size Guide [Infographic]
by Azure Collier, Constant ContactWhen I’m hosting Constant Contact’s social media webinars, I get a lot of questions from small businesses and nonprofits on social media best practices.One of the things I hear most often is “What should I post on social media and when should I post it?”That’s why we created this cheat sheet.In this cheat sheet, … [Read more...] about What and How Often Should You Post on Social Media? [Infographic]