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We know that you may be struggling with justifying all the time and money spent on social media marketing when...to be blunt...it's hard to attach a direct sale to your efforts. Our clients often ask us how to tell if their social media marketing is really working, or if it's just a big waste of time. Luckily, you can attach a Return on Investment … [Read more...] about How to Tell if Your Social Media Marketing is Working
social media marketing
The Anatomy of a Successful Social Media Post
What makes a good social media post? Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining "successful" as any of the following:Reached at least 20% of followers Received 5% engagement compared to total number of people reached Received comments and/or sharesThese … [Read more...] about The Anatomy of a Successful Social Media Post
Busting Video Marketing Myths
Video has exploded in popularity in recent years, but some businesses still avoid video because of outdated myths. Some think video is just too expensive while others think it doesn't offer much value. The truth is that 88% of video marketers reported that video gives them a positive ROI. If you haven't seriously considered video marketing, now is … [Read more...] about Busting Video Marketing Myths
How to Get More Engagement on LinkedIn
LinkedIn is an unusual social media network. Content that goes viral on Facebook or Twitter may fizzle on LinkedIn. As the preferred place for business and networking online, LinkedIn has its own culture and own guidelines for what performs best. If you're looking to increase your engagement on LinkedIn, try these 5 tips to inspire more … [Read more...] about How to Get More Engagement on LinkedIn
10 Inbound Marketing Analytics to Watch
Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillar of inbound marketing is analytics. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with the wealth of information at your fingertips it's easy … [Read more...] about 10 Inbound Marketing Analytics to Watch
Social Media Impressions vs. Reach: Which Matters More?
When we talk social media, we usually talk about impressions and reach. To the uninitiated, these terms sound interchangeable, but in the social media sphere there's a world of difference between them. So what are they exactly, and which one is more important? What are Impressions? Social media impressions are the total number of times your content … [Read more...] about Social Media Impressions vs. Reach: Which Matters More?
2019 Trends in Digital Marketing (And What This Means for 2020)
As 2019 winds down, it's time to look back at the biggest digital marketing trends of the year. All of these trends will continue to play a part in 2020 and beyond. Topics, Not Keywords Google continues to become more and more sophisticated. The most recent update, Bert, slid in at the end of 2019 and will shape the future of content on the web. … [Read more...] about 2019 Trends in Digital Marketing (And What This Means for 2020)
How to Use Instagram for B2B Marketing
Instagram is the land of selfies and food pics, but is there a place for B2B? It may seem like Instagram is only useful for consumer-oriented brands to post cute photos of their products, but B2B brands can also utilize Instagram to generate more business. HubSpot's team at their B2B Marketing Lab created a simple-to-follow guide on how to use … [Read more...] about How to Use Instagram for B2B Marketing
10 Digital Marketing New Year’s Resolutions to Live By
Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You … [Read more...] about 10 Digital Marketing New Year’s Resolutions to Live By
How You’re Annoying Your Customers (Without Realizing It)
For the first 16 years of his life, my younger brother's name was "STOPJON!." STOPJON! blew raspberries, jumped on the couch, yanked ponytails, trudged mud through the house and threw water balloons. STOPJON! never heard his name unless it was shouted in annoyance. Eventually, STOPJON! matured and graduated to "Jon," but not before leaving a legacy … [Read more...] about How You’re Annoying Your Customers (Without Realizing It)
