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We won't tell you that you should be using social media (because you really, really should be by now). But we know that you may be struggling with justifying all the time and money spent on social media marketing when...to be blunt, it's hard to attach a direct sale to your efforts. Our clients often ask us how to tell if their social media … [Read more...]
How Do I Know if My Social Media is “Worth It”?
Social media. You know you should be using it but you may be wondering: what's the point? Many business owners struggle to see the ROI of Social Media, especially when you're not selling a tangible product. Sprout Social has some actionable tips for calcuating social media ROI. Read the full post on their site, or get the highlights … [Read more...]
4 Facebook Tips for Nonprofits
You know your cause. You know your supporters. But how to reach them? Facebook is an authentic and simple way to connect directly with your audience. This February, Facebook launched a brand-new site aimed at nonprofits. We've rounded up the top 4 tips from Facebook to take your nonprofit's page to the next level.1. Optimize Your PageIf your … [Read more...]
Five Facebook Advertising Features You Haven’t Tried Yet
As 2016 marches on, now is the perfect time to re-strategize your social media campaigns. You've probably tried Facebook advertising already, but have you tried video ads? Did you know you can pinpoint-target a specific market (say, women in their 40s who drive a Prius and watch detective shows)? Mike Bird and Webbiquity highlight five Facebook … [Read more...]
4 Simple Steps to Improve Your Social Media Advertising
In today's online world, social media advertising is an important component of any strategic marketing plan. You carefully research your keywords, messages and target audience, but are you using a scientific approach to ad design? According to a recent Social Media Examiner article, your senses are bombarded by more than two billion bits of data … [Read more...]
