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If a button sits on a website but no one is there to click on it, does it even exist? Having a great website doesn't amount to much if no one is visiting it. Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic. 1. Use On-Page SEO Ranking when … [Read more...]
How to Improve Your SEO with Growth-Driven Web Design
Everybody wants to rule the world, but only a select few will rule Google. Ranking on first page in Google search results is a digital marketing goal for every company, but it can be a challenge. We previously gave you tips on how to integrate your inbound marketing campaigns with your SEO, but there is another approach if you aggressively want to … [Read more...]
SEO: Expectations vs Reality
Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing … [Read more...]
Why You Should Use Topics, Not Keywords
Conventional wisdom says if you want to rank on Google, you need to focus on keywords. But is that really the case anymore? Are keywords still important? The truth is that Google is shifting away from keywords and toward topics. What Are Keywords? Keywords are exactly what they sound like - key words that you want to rank for on Google. … [Read more...]
How to do Keyword Research (And Why It Matters)
How do you find what you're looking for online? Would you type into Google, "floral plants with petals" or "florists near me?" Language is important. With our florist example, the "right" language is obvious, but more often than not it isn't that clear cut. The closer you are to a business, the harder it is to look at it from an outsider's … [Read more...]
Tips for Ranking Locally in Minneapolis
Ranking locally is a struggle, no matter your location. Many of our clients provide services across the country, but want to rank locally in Minneapolis. Generally speaking, the rules for Search Engine Optimization (SEO) are the same whether you want to rank locally or nationally, but there are some location-specific tips. Ranking Locally vs. … [Read more...]
5 Steps to SEO Your Blogs and Page Content
Ah SEO...everyone's favorite buzzword that no one quite understands. There are literally thousands of articles online about Search Engine Optimization (SEO) and the right and wrong way to SEO (and even some arguing that SEO isn't important at all). The truth is that Google is ever-evolving and what SEO means is also constantly changing. However, … [Read more...]
The Tale of Purple Monkey Dinosaur and Why Ranking Isn’t Everything
A little bit of story time: Once upon a time, there was a little keyword named Purple Monkey Dinosaur. Purple Monkey Dinosaur hoped and dreamed of seeing the first page of Google. His best friend BizzyWeb knew the way to rank on Google. Through the magic of SEO, BizzyWeb ranked on the first page for the little keyword Purple Monkey Dinosaur... … [Read more...]
SEO Truths and Lies
Does your SEO strategy feel like you're running and running...only to look back and see that you've barely moved? It's no secret that SEO is tricky, but if you're still bogged down in common SEO misconceptions then you're doing more harm than good. Lie: You Set up SEO Once and Forget About It A common misconception about SEO is that you only … [Read more...]
8 Online Tools Every Business Needs
We spend so much time chasing after the shiniest new toy that it's easy to get sidetracked from the basics. Today we're tacking it back, slowing it down and giving you a play-by-play of the 8 tools your business needs online and how we can help you get there. Every business is different, but when it comes to online marketing there are 8 tools every … [Read more...]
Schrödinger’s SEO: Search Engine Optimization is Both Dead and Alive
Schrödinger's cat is a quantum mechanics paradox in which a cat trapped in a box with a bottle of poison may be simultaneously both dead and alive. Schrödinger's SEO is a paradox in which Search Engine Optimization is dead or alive, depending on whichever headline makes more waves. Everyone has an opinion on SEO: it's dead and over, it's alive and … [Read more...]
Why You’re Losing Website Traffic (Without Even Realizing It)
When it comes to web browsing, Tom Cruise said it best: "I feel the need...the need for speed." Visitors don't like to be kept waiting. It takes as little as a second of delay for users to navigate away. If your website doesn't load quickly, you could be losing visitors. So how do you know if your website is loading slowly and driving visitors … [Read more...]
3 Simple Steps to Finding the Right Words to Use in Your Marketing
By now, you're probably sick of hearing us talk about Search Engine Optimization, but there's a reason we bring it up so often: it really is that important. Dave recently walked through the basics of SEO and he stressed the importance of keywords. But how do you identify the right keywords for your business? Natalie Denyse over at Constant Contact … [Read more...]
12 Warning Signs Your Website Redesign Could End In Catastrophe
It's a story we hear too often from our clients: they spent thousands of dollars on a brand-new website only to find out that they can't edit it, or it's not mobile-responsive or Google has flagged it as malware. That money is gone, and now they're left with an unusable website and the prospect of wasting even more money trying to make it … [Read more...]
Make Google Work For You With These 4 Videos
Oh Google, my Google. What would the internet be without that trusted blue G? Since its launch, Google has moved beyond its impressive title as the most frequently-used search engine to a suite of applications, marketing tools and social networks. Plain and simple: pleasing Google is good for business. If your potential customers can't find you … [Read more...]
10 SEO Mistakes You Can Avoid [Infographic]
Rank Better in Search - Avoid These 10 SEO Mistakes Did you know the top three search results 61% of all clicks? Or that 75% of search engine users never look past page one search results? Search ranking continues to be a vital component of any online marketing strategy. To improve your ranking through organic search, avoid making any of these … [Read more...]
Making Sense of Google Analytics: 10 Tips for Small Businesses
by Jeremy Taylor, Constant ContactGoogle Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model).The problem is that it can be tricky to identify the metrics that … [Read more...]
10 Tips for Handling Unsubscribes
In this informative article, HigherVisibility blogger Amanda DiSilverstro offers a variety of tactics to try to make the most out of "unsubscribe" requests.* * *10 Ways to Optimize Your Blog’s Unsubscribe ProcessFinding new readers to subscribe your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember … [Read more...]
Top Four SEO Trends for 2015
Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics and detailed in this article by MarketingProf's Ayaz Nanji.Below are four key search engine optimization (SEO) lessons from the report, as … [Read more...]
Increase Your Web Traffic with SEO for Your Images
by Jeremy Taylor, Constant ContactThree billion — give or take. That’s how many searches Google runs every single day. 40 percent of those return images.And with image searches becoming more commonplace, optimizing your images for search has become an essential tool for getting your business in front of new people.While it’s particularly crucial … [Read more...]
How to Get Found Online
Miranda Paquet, Constant Contact Questions about Social, Search, and Online Listings Search and SEO1. How can I use keywords to get more people to visit my website?Start by making a list of terms (shoot for about 25) that are relevant to your business’s products or services. Think about the words a potential customer might use to find your … [Read more...]
A Beginner’s Guide to Google Analytics
Natalie Denyse, Constant ContactYou invested time, money, and other resources into setting up a website for your business.It looks great and you’re excited about having a place for people to learn more about your business.But now that it’s setup, are you able to answer these important questions?How many people are visiting your website?What pages … [Read more...]
Optimize “Old” Blog Posts to Maximize Search Results
This week we are sharing a unique tactic for increasing blog traffic to your website: optimizing the older blog content on your website. The following information is excerpted from a recent article by Pamela Vaughan, published on HubSpot Blogs. Click here to read the full article. * * * The Blogging Tactic No One Is Talking About: Optimizing the … [Read more...]
10 Simple SEO Mistakes to Avoid
by Jeremy Taylor, Constant Contact You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience finds? Avoiding these ten SEO mistakes is a great start… 1. Focusing … [Read more...]
Understanding The SEO Journey – Old vs New SEO
As an online marketing agency, SEO is a common topic of discussion around the BizzyWeb office. This recent blog post published on Webbiquity.com by guest author Jack Dawson is an informative and easy-to-understand explanation of old versus new SEO. * * * by Jack Dawson Everyone implementing SEO usually has the same question – how long before I rank … [Read more...]
Big Changes in Mobile Search Coming April 21 – Is Your Website Ready?
Google recently announced that on April 21 it's making mobile-friendliness a ranking signal for searches performed on mobile devices. Mobile-friendly sites use responsive design, an approach to web design aimed at creating an optimal viewing experience (easy to read with minimal resizing or scrolling) across a wide range of devices (from desktop … [Read more...]
SEO Strategies to Boost Your Business
With continuous updates to mysterious and complicated algorithms, SEO has changed significantly over the years. It's no longer enough to load up a page with a bunch of keywords and wait for your page rank to climb. That just doesn't work anymore. Check out this handy infographic created by digital marketing guru Neil Patel for a quick breakdown of … [Read more...]
Buzz Builders for 3/26: The Anatomy of a Buzz Report
Sorry you missed our LIVE broadcast! You can still view the video above to find out more about how Buzz Reports work. Join us next week! At BizzyWeb, we offer free Buzz Reports to those who are looking for an outside opinion on their online marketing. It's a bit like a doctor's check-up: We look at your website's health, your social media … [Read more...]
Buzz Builders for 3/5: Finding a Great Domain Name
Sorry you missed our LIVE Buzz Builders webinar! You can still stream the video above to catch up on what we talked about today and visit our archives to view past Buzz Builders webinars. This Wednesday on Buzz Builders we'll cover how to find a great domain name, what the difference is between top level domains (TLDs) like .com, .net, .org, etc., … [Read more...]
Buzz Builders Webinar for 12/12/12: Writing Content for Websites
Have a question? Leave it below by scrolling to the bottom and posting under "Speak Your Mind" - or Tweet to #BuzzBuilders, or send an email to [email protected]! Writing content for the web is different than writing for print. If you're going to write your own blog or website content, there's more to it than copying text that's written in your … [Read more...]
Buzz Builders for 8/8: Special Google Event on Google+
This week's FREE Buzz Builders Webinar features Ben Theis from Google. Ben will offer behind-the-scenes information and tips on Google, and this month he'll focus on Google Plus, Google's new social media tool. Google+ Overview +1 button and how it helps your site and SEO Google+ features (circles, hangouts, search, events) The first nine people … [Read more...]
FREE Buzz Builders Webinar for Wednesday Feb. 29: SEO
This week on our FREE Buzz Builders webinar (at noon on Wednesday) we’re going to talk about how to get your website found on search engines, otherwise known as Search Engine Optimization, or SEO. Getting found on Google is still one of the best ways to get in front of your customers right when they're looking to buy. We'll share tips for getting … [Read more...]
Search Engine Optimization (SEO) for Beginners: Part 2
Continued from Search Engine Optimization (SEO) for Beginners: Part 1 In part one we were introduced to Eclectic Martial Arts and their challenges to being found on the first page of Google's search results. There are over 71 million web pages flagged as "Martial Arts." It doesn't do any good if someone searches for "martial arts" on the other side … [Read more...]
