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Search Engine Optimization

How to do Keyword Research (And Why It Matters)

How do you find what you're looking for online? Would you type into Google: "floral plants with petals for purchase" or "florists near me?" Language is important. With our florist example, the "right" language is obvious, but more often than not it isn't that clear cut. The closer you are to a business, the harder it is to look at it from an … [Read more...] about How to do Keyword Research (And Why It Matters)

12 Must-Follow SEO Tips for Your Digital Marketing

SEO is a complex, extensive and tricky process. Experts constantly have to stay on top of the latest research to successfully rank online.  As of 2021, there are a few core rules to follow for SEO to give your website the best chance at ranking online. Give these 12 tips a try and give your website a boost in traffic. 1. Understand Search … [Read more...] about 12 Must-Follow SEO Tips for Your Digital Marketing

SEO: Expectations vs Reality

 Often when clients come to us for SEO work, we hear the same request:"I want to rank on the first page."This is a seemingly simple request, but once you start to unravel it, it becomes very complicated.What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing strategy … [Read more...] about SEO: Expectations vs Reality

Do Blog Comments Help SEO and Digital Marketing?

I was going to start out this blog post with a question, and then I realized it's ironic of me to ask our audience a question when we have comments disabled on our blog. But why do we disable comments when other blogs enable them? The debate of enabling/disabling comments is one that perpetually plagues the digital marketing world. Some … [Read more...] about Do Blog Comments Help SEO and Digital Marketing?

How to Create SEO Content

"How do you rank on Google?" is the million-dollar question that fuels every business with a website. It's also one that has a million-word-long explanation behind it. The short answer: You rank on Google with Search Engine Optimization (SEO) The long answer: It's complicated No one knows exactly how Google's algorithm works except Google … [Read more...] about How to Create SEO Content

How Important are Page One Search Results?

We've all heard it before - ranking on page one of Google is the most important. But how true is that statement? And why is page one so critical? How Important is Page One? Telenicks conducted a survey to see how users search online. They found that only 6.6% of users are willing to go to the second page (or beyond on a Google search). They also … [Read more...] about How Important are Page One Search Results?

How to Dominate Local Search with Inbound Marketing

Sometimes, ranking locally in Google searches can be more challenging than trying to rank nationally. However, there's on trick you can try to push you above your competitors: Inbound marketing. This tactic can give your fire more fuel that will help you dominate local search. What is Local Search Marketing? Local search is the strategy and … [Read more...] about How to Dominate Local Search with Inbound Marketing

Who Uses Bing?

Since Bing launched in 2009, it's struggled to stand on its own and step out of the shadow of Google's massive web presence. While Google is still the most popular website globally, Bing is only the 25th most viewed site. Ouch. When Bing isn't forgotten, it's usually the butt of a joke. So...who is using Bing? Despite Google dominating search, … [Read more...] about Who Uses Bing?

On-Page SEO Steps [Free Checklist]

Online, you don't have to be a great writer for your content to show up on Google. However, you have to be a strategic writer to rank on the first page of search results. As you write your content, you need to make sure you perform on-page SEO so that search engines know how to read what you've written.  What is On-Page SEO? Simply put, … [Read more...] about On-Page SEO Steps [Free Checklist]

How to Get More Traffic to Your Website

If a button sits on a website but no one is there to click on it, does it even exist? Having a great website doesn't amount to much if no one is visiting it. Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic. 1. Use On-Page SEO Ranking when … [Read more...] about How to Get More Traffic to Your Website

How to Improve Your SEO with Growth-Driven Web Design

Everybody wants to rule the world, but only a select few will rule Google. Ranking on first page in Google search results is a digital marketing goal for every company, but it can be a challenge. We previously gave you tips on how to integrate your inbound marketing campaigns with your SEO, but there is another approach if you aggressively want to … [Read more...] about How to Improve Your SEO with Growth-Driven Web Design

Why You Should Use Topics, Not Keywords

Conventional wisdom says if you want to rank on Google, you need to focus on keywords. But is that really the case anymore? Are keywords still important? The truth is that Google is shifting away from keywords and toward topics. What Are Keywords? Keywords are exactly what they sound like - key words that you want to rank for on Google. … [Read more...] about Why You Should Use Topics, Not Keywords

The Tale of Purple Monkey Dinosaur and Why Ranking Isn’t Everything

  A little bit of story time: Once upon a time, there was a little keyword named Purple Monkey Dinosaur. Purple Monkey Dinosaur hoped and dreamed of seeing the first page of Google. His best friend BizzyWeb knew the way to rank on Google. Through the magic of SEO, BizzyWeb ranked on the first page for the little keyword Purple Monkey Dinosaur... … [Read more...] about The Tale of Purple Monkey Dinosaur and Why Ranking Isn’t Everything