When you first begin your digital marketing strategy, you'll be met with a world of new terminology. What does organic traffic mean? For that matter what is the difference between SEO and PPC? Determining how to best spend your time and money begins with understanding these terms and how they influence your customers and impact your … [Read more...] about What’s the difference between SEO and PPC?
While PPC marketing budgets are largely spent on Google, Facebook, and Amazon, there are effective alternatives for ad spending. Diverting a portion of your online marketing budget to opportunities outside of the big three can expand your reach and build awareness of your capabilities. Here are five options for your ad buy to stretch your budget … [Read more...] about 5 Places to Advertise Online (That Aren’t Facebook, Google or Amazon)
When we talk social media, we usually talk about impressions and reach. To the uninitiated, these terms sound interchangeable, but in the social media sphere there's a world of difference between them. So what are they exactly, and which one is more important? What are Impressions? Social media impressions are the total number of times your content … [Read more...] about Social Media Impressions vs. Reach: Which Matters More?