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What Is Growth-Driven Web Design? (And Why You Should Care)

Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't … [Read more...] about What Is Growth-Driven Web Design? (And Why You Should Care)

How to Write Epic Content

We’re all bombarded with so many words a day that they all blur together into a shapeless mush. It takes some truly special content to stand out from the rest. How can you make your online marketing efforts reach the most people? Make it epic.  Stories unite us. They define us. There’s a reason why stories like the Iliad and Paradise Lost are still … [Read more...] about How to Write Epic Content

What is Google My Business?

How do customers find you online? For most, it starts with a search in Google. For that reason, it’s critical to ensure that your information in Google is up-to-date and accurate. One of the best ways to do this is by using Google My Business. What Is Google My Business? If you’ve spent any time online, you’ve probably stumbled across Google My … [Read more...] about What is Google My Business?

The Anatomy of a Successful Social Media Post

What makes a good social media post? Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining "successful" as any of the following:Reached at least 20% of followers Received 5% engagement compared to total number of people reached Received comments and/or sharesThese … [Read more...] about The Anatomy of a Successful Social Media Post

5 Blog Content Writing Hacks for Digital Marketing

Fun fact: nobody likes writing- not even writers. Writing can be creatively rewarding, but it can also be a constant struggle of trying to produce consistent, quality content for your digital marketing strategies. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog … [Read more...] about 5 Blog Content Writing Hacks for Digital Marketing

The Anatomy of a Successful Email

What makes an email "successful?" What gets your audience to take action? What gets them to click? What creates an impression in their mind? That's what we'll look at in this blog. For our purposes today, I'm defining "successful" as achieving one of the below:Open Rate above industry averages Click Rate above industry averages The main … [Read more...] about The Anatomy of a Successful Email

The Best Growth Hacks for 2021

You can hack a phone, you can hack a website, you can even hack a planet...But what about hacking growth? Growth hacking has become a buzzword in entrepreneurial circles. But what does it mean exactly? And how do you go about doing it? This article will explain the fundamentals of growth hacking, how to get started and tactics you can use to hack … [Read more...] about The Best Growth Hacks for 2021

5 Pre-Made Personas to Kickstart Your Digital Marketing

Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing … [Read more...] about 5 Pre-Made Personas to Kickstart Your Digital Marketing

What is a Buyer Persona? (And How Do I Make One?)

Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an … [Read more...] about What is a Buyer Persona? (And How Do I Make One?)

What’s the Best Day to Send an Email?

Email marketing is a staple of both digital marketing and online communication, but it can be tough to reach your audience. Are you sending your emails at the best possible time, or are you randomly scheduling them? Being strategic about send time can help you improve both your open rates and click through rates. Why is Email Important in … [Read more...] about What’s the Best Day to Send an Email?

Is Influencer Marketing Worth It?

Social media influencers are everywhere nowadays, with companies eager to throw money at them in exchange for some promotion. But does influencer marketing actually work? And is it worth it for your business? Whats is an Influencer? And What is Influencer Marketing? Influencer marketing taps into popular content creators in niche audiences to … [Read more...] about Is Influencer Marketing Worth It?

How to Calculate Marketing ROI [Free Formula]

One of the most common struggles marketers face is communicating the value of their efforts. How many times have you heard "But what am I getting out of this?" from your boss? Attaching a return on investment (ROI) to digital marketing is often challenging, but a good way to communicate value to more dollar-minded bosses. What is Marketing … [Read more...] about How to Calculate Marketing ROI [Free Formula]

Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

Summer is the time for pool parties, outdoor grilling and watching the clock until the end of the work day. It's hard to stay motivated through the summer when business typically slows and your mind is elsewhere. But it's important to keep your momentum going through the summer, instead of falling into the dreaded summer slump. HubSpot asked three … [Read more...] about Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

How to Create Inbound Marketing Campaigns that Convert

Anyone can slap together an inbound marketing campaign. But a campaign that actually works? One that consistently brings in high-quality leads? That's a challenge. Creating inbound marketing campaigns that convert requires more planning and maintenance than just throwing everything on the wall and seeing what sticks. But high-converting marketing … [Read more...] about How to Create Inbound Marketing Campaigns that Convert

How to Set SMART Marketing Goals in 5 Steps

It pays to be smart - SMART about your goals, anyway. If your current marketing goals are just "I want to make money," it's time to sit down and come up with some tangible goals.  Defining goals is the best way to track your marketing success and get the most bang for your buck. And the best type of goals are SMART goals. What Are SMART … [Read more...] about How to Set SMART Marketing Goals in 5 Steps

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...] about The Only Inbound Marketing Campaign Checklist You’ll Ever Need

What is Inbound Marketing and Why You Should Care

   Show of hands: who likes being told what to do? In the age of information, customers have more power than ever before to educate themselves and make their own informed choices. Traditionally, marketing was a spray-and-pray method: you told as many people as possible why your business was awesome through marketing pieces like fliers … [Read more...] about What is Inbound Marketing and Why You Should Care

Google+ Is Shutting Down – Here’s What You Need to Do

It's been on the horizon for months, looming for years, but now it's finally time - Google+ is no more. Google announced a few months ago that its struggling social network would finally be retired, but a recently-revealed security breach moved their final days from August 2019 to April 2019. Here is everything you need to know and do now that … [Read more...] about Google+ Is Shutting Down – Here’s What You Need to Do

Why Email is More Important Than Ever in 2019

Q: Is email still relevant in 2019? A: Yes. Well that was easy! See you all next week, folks.    ... Alright, I guess I should go into more detail. It's easy to defend email as a lasting power when email marketing continues to be one of the marketing channels with the biggest return on investment. Email allows you to reach people in a … [Read more...] about Why Email is More Important Than Ever in 2019

How to Use Clickbait (Without Being Annoying)

He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook:  "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual … [Read more...] about How to Use Clickbait (Without Being Annoying)

5 Last-Minute Holiday Marketing Ideas

By now, the holidays are in full swing - it's time to make your list and check it twice:Baked cookies ✓  Hung the stockings by the chimney with care ✓  Set up a holiday marketing plan ✖Oops! Don't put yourself on the naughty list just yet - there's still time to pull together some last-minute holiday marketing.  1. Use Your … [Read more...] about 5 Last-Minute Holiday Marketing Ideas

Create Stunning Marketing Videos Using Your Phone (In Less Than 5 Minutes)

Lights...camera....action! Online video isn't going away anytime soon - a staggering one-third of all online activity is spent watching video. If you're still struggling with incorporating online video into your marketing, now's the time to jump in.  Many marketers are too intimidated to try video for themselves. They think online video demands … [Read more...] about Create Stunning Marketing Videos Using Your Phone (In Less Than 5 Minutes)

15 Marketing Clichés Your Clients Want You to Stop Using

Searching for ways to be more efficient in your off-the-wall marketing? Let's put a pin in that, and loop back to it at our synergy meeting.  With the whole wide world of marketing at everyone's fingertips, marketing clichés stick out like a sore thumb. It's easy to fall back on certain phrases, but if you want your content to really shine here … [Read more...] about 15 Marketing Clichés Your Clients Want You to Stop Using

5 Easy Holiday Marketing Ideas for B2B

Bah humbug. Struggling on mustering up some holiday cheer for your B2B? Holiday marketing seems to go hand in hand with e-Commerce since November and December are big spending months, but there are still ways to market during the holidays even if you aren't trying to sell candy canes. Give these actionable holiday marketing ideas a try. 1. Use … [Read more...] about 5 Easy Holiday Marketing Ideas for B2B

How to Create an Inbound Marketing Strategy

Have you heard about the latest sensation sweeping the nation? Ok, well maybe inbound marketing isn't exactly "sweeping the nation" but it is definitely the best new approach to handling your marketing strategy. Inbound marketing focuses on creating relevant and helpful content instead of interrupted content. Think about the difference between … [Read more...] about How to Create an Inbound Marketing Strategy

10 Digital Marketing New Year’s Resolutions to Live By

Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You … [Read more...] about 10 Digital Marketing New Year’s Resolutions to Live By

10 GIFs to Get You Through Black Friday

Black Friday is soon upon us. Are you ready? Whether you're shopping for yourself or running a promotion for your business, we all need a bit of a boost. Use these GIFs to help you get through the busiest retail holiday of the year. 1. Gathering all your energyJust keep the coffee coming, thanks. 2. Running through your … [Read more...] about 10 GIFs to Get You Through Black Friday

Marketing Lessons From Stephen King’s It

There are many things to be learned from the latest adaptation of Stephen King's It: everyone floats in the sewer, the power of friendship makes anything possible and never, under any circumstances, trust a clown.  It wasn't just an entertaining movie, it was also a massive financial success and full-on cultural phenomenon. There are many ways you … [Read more...] about Marketing Lessons From Stephen King’s It

4 Lessons on Digital Marketing from Wonder Woman

In case you've been avoiding all social media, news media and word of mouth: Wonder Woman is currently smashing her way through the box office, with no signs of slowing down. There are a few lessons we can take from the success of everyone's favorite crime-fighting superheroine. Sure, Wonder Woman is generally fighting supervillains and not the … [Read more...] about 4 Lessons on Digital Marketing from Wonder Woman

20 Questions That Will Give You a Year’s Worth of Blog Posts

 You've heard it before (probably from us): in order to rank on Google, you need a blog. And you need to update it. Regularly. It's usually at the words "regularly updated blog" that our customers' faces blanch and the panic creeps in. That's when we hear:"I'm not a writer. And besides, I don't know what to blog about."I'll let … [Read more...] about 20 Questions That Will Give You a Year’s Worth of Blog Posts

How You’re Annoying Your Customers (Without Realizing It)

For the first 16 years of his life, my younger brother's name was "STOPJON!." STOPJON! blew raspberries, jumped on the couch, yanked ponytails, trudged mud through the house and threw water balloons. STOPJON! never heard his name unless it was shouted in annoyance. Eventually, STOPJON! matured and graduated to "Jon," but not before leaving a legacy … [Read more...] about How You’re Annoying Your Customers (Without Realizing It)