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online marketing

What is Google My Business?

March 5, 2021

What is Google My Business FeaturedImage

How do customers find you online? For most, it starts with a search in Google. For that reason, it’s critical to ensure that your information in Google is up-to-date and accurate. One of the best ways to do this is by using Google My Business. What Is Google My Business? If you’ve spent any time online, you’ve probably stumbled across Google My … [Read more...] about What is Google My Business?

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: digital marketing, google, Google My Business, online marketing, SEO

The Anatomy of a Successful Social Media Post

February 10, 2021

The Anatomy of a Successful Social Media Post - HeaderImage

What makes a good social media post? Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining "successful" as any of the following: Reached at least 20% of followers Received 5% engagement compared to total number of people reached Received comments and/or shares These … [Read more...] about The Anatomy of a Successful Social Media Post

Author: Dave Meyer Filed Under: BizzyWeb, Buzz Tips, Facebook, LinkedIn, News, PInterest, Social Media, Twitter Tagged: content marketing, digital marketing, online marketing, Social Media, social media marketing

5 Blog Content Writing Hacks for Digital Marketing

February 5, 2021

5 Blog Content Writing Hacks

Fun fact: nobody likes writing- not even writers. Writing can be creatively rewarding, but it can also be a constant struggle of trying to produce consistent, quality content for your digital marketing strategies. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog … [Read more...] about 5 Blog Content Writing Hacks for Digital Marketing

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Communication, Marketing, News Tagged: blog, blog content, Blogging, Content, content marketing, digital marketing, Minneapolis digital marketing, online marketing

The Anatomy of a Successful Email

February 3, 2021

anatomy of successful email

What makes an email "successful?" What gets your audience to take action? What gets them to click? What creates an impression in their mind? That's what we'll look at in this blog. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry averages The main … [Read more...] about The Anatomy of a Successful Email

Author: Dave Meyer Filed Under: BizzyWeb, Buzz Tips, Constant Contact, Marketing, News Tagged: Constant Contact, digital marketing, email campaigns, Email Marketing, online marketing

The Best Growth Hacks for 2021

December 29, 2020

a child standing next to a height chart with text overlaid that says "the best growth hacks for 2021"

You can hack a phone, you can hack a website, you can even hack a planet... But what about hacking growth? Growth hacking has become a buzzword in entrepreneurial circles. But what does it mean exactly? And how do you go about doing it? This article will explain the fundamentals of growth hacking, how to get started and tactics you can use to hack … [Read more...] about The Best Growth Hacks for 2021

Author: Dave Meyer Filed Under: Inbound Marketing, Marketing, News Tagged: digital marketing, growth hacking, inbound marketing, online marketing

What Is Growth-Driven Web Design? (And Why You Should Care)

August 28, 2020

a road in the shape of an arrow pointing up. text overlaid says "What Is Growth-Driven Web Design? (And Why You Should Care)"

Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't … [Read more...] about What Is Growth-Driven Web Design? (And Why You Should Care)

Author: Dave Meyer Filed Under: Growth-Driven Web Design, Marketing, News, Web Design Tagged: digital marketing, Growth-Driven Design, Growth-Driven Web Design, inbound marketing, online marketing, web design

5 Pre-Made Personas to Kickstart Your Digital Marketing

June 26, 2020

a woman with her hands in her hair, posing. text overlaid says: "5 Pre-Made Marketing Personas"

Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing … [Read more...] about 5 Pre-Made Personas to Kickstart Your Digital Marketing

Author: Dave Meyer Filed Under: Buzz Tips, Communication, Marketing, News, Web Design Tagged: digital marketing, marketing personas, online marketing, persona, traditional marketing, web design

What is a Buyer Persona? (And How Do I Make One?)

February 7, 2020

What is a Buyer Persona featured image

Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an … [Read more...] about What is a Buyer Persona? (And How Do I Make One?)

Author: Dave Meyer Filed Under: Hubspot, Marketing, News Tagged: buyer persona, digital marketing, HubSpot, marketing, online marketing, persona

What’s the Best Day to Send an Email?

January 24, 2020

a clock next to a calendar with text overlaid that says "What's the Best Day to Send an Email?"

Email marketing is a staple of both digital marketing and online communication, but it can be tough to reach your audience. Are you sending your emails at the best possible time, or are you randomly scheduling them? Being strategic about send time can help you improve both your open rates and click through rates. Why is Email Important in … [Read more...] about What’s the Best Day to Send an Email?

Author: Dave Meyer Filed Under: Constant Contact, Marketing, News Tagged: Email Marketing, online marketing

Is Influencer Marketing Worth It?

January 10, 2020

a woman holding makeup in front of a filming camera, with text overlaid that says "is influencer marketing worth it?"

Social media influencers are everywhere nowadays, with companies eager to throw money at them in exchange for some promotion. But does influencer marketing actually work? And is it worth it for your business? Whats is an Influencer? And What is Influencer Marketing? Influencer marketing taps into popular content creators in niche audiences to … [Read more...] about Is Influencer Marketing Worth It?

Author: Dave Meyer Filed Under: News, Social Media, Video Tagged: b2c, influencer marketing, online marketing

How to Calculate Marketing ROI [Free Formula]

October 4, 2019

calculator on yellow background with text overlaid that says "how to calculate marketing ROI [free formula]"

One of the most common struggles marketers face is communicating the value of their efforts. How many times have you heard "But what am I getting out of this?" from your boss? Attaching a return on investment (ROI) to digital marketing is often challenging, but a good way to communicate value to more dollar-minded bosses. What is Marketing … [Read more...] about How to Calculate Marketing ROI [Free Formula]

Author: Dave Meyer Filed Under: Buzz Tips, Internal Comms, Marketing, News Tagged: online marketing

Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

July 19, 2019

Summer is the time for pool parties, outdoor grilling and watching the clock until the end of the work day. It's hard to stay motivated through the summer when business typically slows and your mind is elsewhere. But it's important to keep your momentum going through the summer, instead of falling into the dreaded summer slump. HubSpot asked three … [Read more...] about Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

Author: Dave Meyer Filed Under: Buzz Tips, Growth-Driven Web Design, Inbound Marketing, Marketing, News, Web Design Tagged: digital marketing, GDD, Growth-Driven Design, Growth-Driven Web Design, online marketing, SMART goals

How to Create Inbound Marketing Campaigns that Convert

May 24, 2019

campaigns that convert featured image

Anyone can slap together an inbound marketing campaign. But a campaign that actually works? One that consistently brings in high-quality leads? That's a challenge. Creating inbound marketing campaigns that convert requires more planning and maintenance than just throwing everything on the wall and seeing what sticks. But high-converting marketing … [Read more...] about How to Create Inbound Marketing Campaigns that Convert

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News Tagged: campaigns, digital marketing, inbound marketing, marketing campaigns, online marketing

How to Set SMART Marketing Goals in 5 Steps

April 19, 2019

How to Set SMART Marketing Goals in 5 Steps featured

It pays to be smart - SMART about your goals, anyway. If your current marketing goals are just "I want to make money," it's time to sit down and come up with some tangible goals.  Defining goals is the best way to track your marketing success and get the most bang for your buck. And the best type of goals are SMART goals. What Are SMART … [Read more...] about How to Set SMART Marketing Goals in 5 Steps

Author: Dave Meyer Filed Under: Marketing, News Tagged: digital marketing, goals, marketing, Minneapolis digital marketing, online marketing, SMART goals

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

April 12, 2019

InboundChecklistFeaturedImage

Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...] about The Only Inbound Marketing Campaign Checklist You’ll Ever Need

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Inbound Marketing, News Tagged: digital marketing, HubSpot, hubspot inbound marketing, inbound marketing, online marketing, personas

What is Inbound Marketing and Why You Should Care

April 5, 2019

What is Inbound Marketing FeaturedImage

    Show of hands: who likes being told what to do? In the age of information, customers have more power than ever before to educate themselves and make their own informed choices. Traditionally, marketing was a spray-and-pray method: you told as many people as possible why your business was awesome through marketing pieces like fliers … [Read more...] about What is Inbound Marketing and Why You Should Care

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Inbound Marketing, Marketing, News, SEO, Social Media Tagged: digital marketing, inbound marketing, Minneapolis digital marketing, online marketing

Google+ Is Shutting Down – Here’s What You Need to Do

March 22, 2019

Google+ Is Shutting Down FeaturedImage

It's been on the horizon for months, looming for years, but now it's finally time - Google+ is no more. Google announced a few months ago that its struggling social network would finally be retired, but a recently-revealed security breach moved their final days from August 2019 to April 2019. Here is everything you need to know and do now that … [Read more...] about Google+ Is Shutting Down – Here’s What You Need to Do

Author: Dave Meyer Filed Under: Google, Google+, Marketing, News, Social Media Tagged: digital marketing, google, Google My Business, online marketing

Why Email is More Important Than Ever in 2019

February 1, 2019

Why Email is More Important Than Ever in 2019 FeaturedImage

Q: Is email still relevant in 2019? A: Yes. Well that was easy! See you all next week, folks.    ... Alright, I guess I should go into more detail. It's easy to defend email as a lasting power when email marketing continues to be one of the marketing channels with the biggest return on investment. Email allows you to reach people in a … [Read more...] about Why Email is More Important Than Ever in 2019

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News Tagged: digital marketing, email, Email Marketing, online marketing

How to Use Clickbait (Without Being Annoying)

January 25, 2019

How to Use Clickbait FeaturedImage

He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook:  "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual … [Read more...] about How to Use Clickbait (Without Being Annoying)

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Marketing, News Tagged: Content, content marketing, digital marketing, marketing, online marketing

5 Last-Minute Holiday Marketing Ideas

December 14, 2018

5 Last-Minute Holiday Marketing Ideas FeaturedImage

By now, the holidays are in full swing - it's time to make your list and check it twice: Baked cookies ✓  Hung the stockings by the chimney with care ✓  Set up a holiday marketing plan ✖ Oops! Don't put yourself on the naughty list just yet - there's still time to pull together some last-minute holiday marketing.  1. Use Your … [Read more...] about 5 Last-Minute Holiday Marketing Ideas

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News Tagged: digital marketing, holidays, online marketing

Create Stunning Marketing Videos Using Your Phone (In Less Than 5 Minutes)

November 9, 2018

Create Stunning Marketing Videos Using Your Phone FeaturedImage

Lights...camera....action! Online video isn't going away anytime soon - a staggering one-third of all online activity is spent watching video. If you're still struggling with incorporating online video into your marketing, now's the time to jump in.  Many marketers are too intimidated to try video for themselves. They think online video demands … [Read more...] about Create Stunning Marketing Videos Using Your Phone (In Less Than 5 Minutes)

Author: Dave Meyer Filed Under: Buzz Tips, News, Social Media, Video Tagged: digital marketing, DIY, facebook, facebook video, online marketing, video, youtube

15 Marketing Clichés Your Clients Want You to Stop Using

October 19, 2018

15 Marketing Clichés Your Clients Want You to Stop Using featured image

Searching for ways to be more efficient in your off-the-wall marketing? Let's put a pin in that, and loop back to it at our synergy meeting.  With the whole wide world of marketing at everyone's fingertips, marketing clichés stick out like a sore thumb. It's easy to fall back on certain phrases, but if you want your content to really shine here … [Read more...] about 15 Marketing Clichés Your Clients Want You to Stop Using

Author: Dave Meyer Filed Under: Marketing, News Tagged: Content, content marketing, digital marketing, online marketing

5 Easy Holiday Marketing Ideas for B2B

October 12, 2018

5 Easy Holiday Marketing Ideas for B2B featured Image

Bah humbug. Struggling on mustering up some holiday cheer for your B2B? Holiday marketing seems to go hand in hand with e-Commerce since November and December are big spending months, but there are still ways to market during the holidays even if you aren't trying to sell candy canes. Give these actionable holiday marketing ideas a try. 1. Use … [Read more...] about 5 Easy Holiday Marketing Ideas for B2B

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: digital marketing, holiday, holidays, online marketing, Social Media

How to Get Your 💩 in a Group with Automation

October 5, 2018

get in a group with automaton featured image

We love digital marketing, but we can't deny how frustrating it is to have to juggle dozens of different tools. Your website, your email marketing tool, your independent social media accounts, your Google Analytics, your Google My Business Listing, and that's just the bare minimum! If you also have to toss a CRM and other programs like Eventbrite … [Read more...] about How to Get Your 💩 in a Group with Automation

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News, Social Media Tagged: digital marketing, Email Marketing, inbound marketing, inbound strategy, online marketing, social media marketing

5 Simple Ways to Show Your Customers You Care

August 10, 2018

5 Simple Ways to Show Your Customers You Care featured image

Everyone wants to feel appreciated, your customers included. Often as business owners, we're so focused on driving new business that we take our current customers for granted. Your current customers are your foundation, but beyond that a happy customer is more likely to recommend your business to others and to keep coming back for more.  There are … [Read more...] about 5 Simple Ways to Show Your Customers You Care

Author: Dave Meyer Filed Under: Buzz Tips, Communication, Constant Contact, Marketing, News Tagged: Constant Contact, customer appreciation, customer retention, Email Marketing, marketing, online marketing, traditional marketing

5 Tips for Marketing to Generation Z

August 3, 2018

5 Tips for Marketing to Generation Z featured image

The generation after Millennials, the generation born to modern technology, "those darn kids" - whatever you know them by, Generation Z is a powerful slice of the upcoming American workforce. Born in in the mid-1990s to early 2000s, Generation Z makes up a whopping 25% of the US population. That's a larger piece of the population than the more … [Read more...] about 5 Tips for Marketing to Generation Z

Author: Dave Meyer Filed Under: Buzz Tips, Communication, Marketing, News, Social Media Tagged: digital marketing, generation marketing, generation z, marketing, online marketing, social media marketing

How to Get Customer Feedback

June 15, 2018

Customer feedback isn't just important - it's essential to keep your business afloat so you can improve and adapt to your customers' needs. If you aren't currently gathering customer feedback beyond reviews, there are many ways you can solicit customer feedback with minimal effort. Email Feedback  This is one of the most common ways to receive … [Read more...] about How to Get Customer Feedback

Author: Dave Meyer Filed Under: News Tagged: customer retention, Email Marketing, feedback, online marketing, reviews, Social Media

Do You Know What Your Clients Really Think of You? [Quiz]

April 27, 2018

Do You Know What Your Clients Really Think of You FeaturedImage

Do you know what your clients think about you? Do you really know? Client feedback can literally make or break a business.  There's no point to digital marketing at all if your clients don't like what you're laying down. Take the quiz below to see how in touch you are with your clients, and what you can do to get on the same wavelength.   How … [Read more...] about Do You Know What Your Clients Really Think of You? [Quiz]

Author: Jena Felsheim Filed Under: News Tagged: customer retention, Customers, digital marketing, online marketing, web design

How to Use the Buyer’s Journey to Land More Sales

April 13, 2018

How to Use the Buyer’s Journey FeaturedImage

Thanks to the internet, the landscape of sales has changed forever. Consumers have more power than ever over their purchasing decisions and actively seek out businesses. You can't expect a customer to choose you simply because you offer a service they need - they have an endless variety of options to choose from. You now have to offer them more in … [Read more...] about How to Use the Buyer’s Journey to Land More Sales

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News Tagged: buyer's journey, digital marketing, How To, inbound marketing, online marketing, sales

Inbound Marketing in 5 Easy Steps [Infographic]

April 6, 2018

Inbound Marketing in 5 Easy Steps FeaturedImage

It's no secret that we think inbound marketing is the bee's knees. It's an approach that adapts to the ever-shifting world of online marketing to create the best possible funnel for warm leads.  And, it's also simple enough that you too can do it in just 5 easy steps. This infographic from The Whole Brain Group breaks down Inbound Marketing … [Read more...] about Inbound Marketing in 5 Easy Steps [Infographic]

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Communication, Marketing, News, Social Media Tagged: digital marketing, inbound marketing, infographic, online marketing

How to Create an Inbound Marketing Strategy

March 16, 2018

How to Create an Inbound Marketing Strategy FeaturedImage

Have you heard about the latest sensation sweeping the nation? Ok, well maybe inbound marketing isn't exactly "sweeping the nation" but it is definitely the best new approach to handling your marketing strategy. Inbound marketing focuses on creating relevant and helpful content instead of interrupted content. Think about the difference between … [Read more...] about How to Create an Inbound Marketing Strategy

Author: Dave Meyer Filed Under: Blogging, Constant Contact, Marketing, News Tagged: digital marketing, How To, inbound marketing, inbound strategy, online marketing

SEO Myths to Leave in 2017

February 23, 2018

SEO Myths to Leave in 2017 FeaturedImage

  Bye, Felicia! There are some SEO strategies that once were useful but now are...well...pretty useless.  Kick these out-of-date SEO tactics to the curb once and for all in 2018.  Multiple Keywords in a Page Title Many business owners know that having your keyword in the title of your page is important for SEO. If one is good, more must be … [Read more...] about SEO Myths to Leave in 2017

Author: Jena Felsheim Filed Under: News, SEO Tagged: digital marketing, Minneapolis Web Design, online marketing, SEO

How to Track Digital Marketing ROI

February 1, 2018

How to Track Digital Marketing ROI FeaturedImage

  One of the most common - and most blunt - questions our clients ask us is "how do I know all this digital marketing stuff is worth it?"   Digital Marketing, like all types of marketing, can be a little nebulous and difficult to attach a dollar amount to. However, there are a few ways to attach a return on investment (ROI) to your digital … [Read more...] about How to Track Digital Marketing ROI

Author: Dave Meyer Filed Under: Marketing, News Tagged: digital marketing, goals, online marketing, ROI

How to Prioritize Your Inbox [Infographic]

January 18, 2018

How to Prioritize Your InboxFeaturedImage

Show of hands: who has at least 20 unread emails sitting in their inbox right now? We all know that stressed, overwhelmed feeling of opening your inbox an avalanche of unread emails. Did you know 28% of the workweek is spent managing emails? That's a lot of valuable time wasted.   Use these tips from NetCredit to get your inbox to the coveted … [Read more...] about How to Prioritize Your Inbox [Infographic]

Author: Jena Felsheim Filed Under: Communication, Internal Comms, News Tagged: business, digital marketing, Email Marketing, emails, How To, online marketing

10 Digital Marketing New Year’s Resolutions to Live By

January 12, 2018

10 Digital Marketing New Year's Resolutions to Live By

Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You … [Read more...] about 10 Digital Marketing New Year’s Resolutions to Live By

Author: Jena Felsheim Filed Under: Communication, Marketing, News, Social Media, Video Tagged: 2018, digital marketing, Email Marketing, online marketing, social media marketing

Digital Marketing Trends to Watch in 2018

January 5, 2018

Digital Marketing Trends to Watch in 2018 FeaturedImage

Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? How can you jump on some of these trends to get an edge on your competition? Trends to Watch … [Read more...] about Digital Marketing Trends to Watch in 2018

Author: Dave Meyer Filed Under: Marketing, News, Social Media Tagged: digital marketing, digital marketing trends, online marketing, trends

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