While PPC marketing budgets are largely spent on Google, Facebook, and Amazon, there are effective alternatives for ad spending. Diverting a portion of your online marketing budget to opportunities outside of the big three can expand your reach and build awareness of your capabilities. Here are five options for your ad buy to stretch your budget … [Read more...] about 5 Places to Advertise Online (That Aren’t Facebook, Google or Amazon)
You know your customers are online, but how do you reach them? Online advertising is a fantastic way to reach many people quickly, but where should you advertise online? And which is better: Google or Facebook? What are the Differences Between Google Ads and Facebook Ads? The main difference between Google AdWords and Facebook Ads is how ads are … [Read more...] about Google vs Facebook: Where Should I Run Ads?
Pop quiz time! Do you have your number 2 pencil and eraser on hand? Just how much do you know about digital marketing? With all the buzzwords and conflicting information floating around on the internet, it's easy to lose your path. Take our quiz to find out if you're going the right direction (don't worry - this test won't count towards your … [Read more...] about What’s Your Digital Marketing IQ? [Quiz]
One of the biggest challenges when it comes to online marketing is attaching a clear ROI to your efforts. Many business owners struggle with knowing that they need to market, but being afraid of just tossing money down the drain. If you're already marketing but feeling like you're just treading water, there are a few questions you should ask … [Read more...] about How Do I Know if My Online Marketing is Working? [Quiz]
We spend so much time chasing after the shiniest new toy that it's easy to get sidetracked from the basics. Today we're tacking it back, slowing it down and giving you a play-by-play of the 8 tools your business needs online and how we can help you get there. Every business is different, but when it comes to online marketing there are 8 tools every … [Read more...] about 8 Online Tools Every Business Needs
As 2016 marches on, now is the perfect time to re-strategize your social media campaigns. You've probably tried Facebook advertising already, but have you tried video ads? Did you know you can pinpoint-target a specific market (say, women in their 40s who drive a Prius and watch detective shows)? Mike Bird and Webbiquity highlight five Facebook … [Read more...] about Five Facebook Advertising Features You Haven’t Tried Yet
Facebook has been online for over a decade, but it remains the go-to social media platform. Facebook business pages let you target your specific markets with targeted content that they care about. We frequently talk about Facebook and social media marketing in our weekly BizzyWebinars. Below, we've rounded up 4 videos to show you how to generate … [Read more...] about Dive Into Facebook With These 4 Videos
by Ryan Pinkham, Constant ContactFirst impressions matter. And when someone opens your email, what they see is going to determine what they do next.Following email design best practices ensures your email looks good and delivers real results.If you’re using an email marketing service like Constant Contact to do your email marketing, you’re in … [Read more...] about Email Design Best Practices: How to Design the Perfect Email in 2016 [Guide]