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Landing pages are the bread-and-butter of inbound marketing. But most landing pages are a burnt piece of toast. It's easy to create landing pages, but creating landing pages that convert is much more of a challenge. There are some basic mistakes that sabotage your landing pages before they ever have a chance to be successful. If your landing pages … [Read more...]
Walking the Buyer’s Journey
In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process. … [Read more...]
What is a Buyer Persona? (And How Do I Make One?)
Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an … [Read more...]
How to Set SMART Marketing Goals in 5 Steps
It pays to be smart - SMART about your goals, anyway. If your current marketing goals are just "I want to make money," it's time to sit down and come up with some tangible goals. Defining goals is the best way to track your marketing success and get the most bang for your buck. And the best type of goals are SMART goals. What Are SMART … [Read more...]
How to Use Clickbait (Without Being Annoying)
He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook: "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual … [Read more...]
Selling is Helping, and Other New Truths in Marketing + Sales
At BizzyWeb, we believe in a simple adage: The more you help people, the more successful you’ll become. We’ve geared our blog and email newsletter to helping as many people as possible, and we’ve published more than 300 free BizzyWebinars to help our clients and friends learn how to improve their marketing using digital tools. Helping feels … [Read more...]
5 Simple Ways to Show Your Customers You Care
Everyone wants to feel appreciated, your customers included. Often as business owners, we're so focused on driving new business that we take our current customers for granted. Your current customers are your foundation, but beyond that a happy customer is more likely to recommend your business to others and to keep coming back for more. There are … [Read more...]
5 Tips for Marketing to Generation Z
The generation after Millennials, the generation born to modern technology, "those darn kids" - whatever you know them by, Generation Z is a powerful slice of the upcoming American workforce. Born in in the mid-1990s to early 2000s, Generation Z makes up a whopping 25% of the US population. That's a larger piece of the population than the more … [Read more...]
6 Dos and Don’ts of Marketing to Generation X
Poor Generation X. Wedged between the Baby Boomers and Millennials, Generation X frequently gets swept to the side. Which is a shame, because Gen Xers are the managers and entrepreneurs. In other words? They're the decision-makers.These folks, aged 35-51, have a monumental influence on the market that isn't being tapped into. Millennials are the … [Read more...]
Marketing to Different Generations
We are LIVE on today's BizzyWebinar! There are two ways to "bee a fly on the wall" and watch our webinar:View it on our Google Plus page to stream the video and take advantage of the Q&A Tool to ask questions during the presentation.Stream the live YouTube video below.After the broadcast, we will have the video both in our BizzyWebinar … [Read more...]
The Best Time to Send Black Friday Special Offers
Black Friday is one of the most profitable shopping holidays, and retailers are busy planning their social media and email strategy. To help retailers make informed decisions about last-minute social media and email campaigns, Yesmail analyzed the performance of 50 top retailers’ email and social promotions in the week leading up to Black … [Read more...]
Making Sense of Google Analytics: 10 Tips for Small Businesses
by Jeremy Taylor, Constant ContactGoogle Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model).The problem is that it can be tricky to identify the metrics that … [Read more...]
10 Tips for Handling Unsubscribes
In this informative article, HigherVisibility blogger Amanda DiSilverstro offers a variety of tactics to try to make the most out of "unsubscribe" requests.* * *10 Ways to Optimize Your Blog’s Unsubscribe ProcessFinding new readers to subscribe your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember … [Read more...]
Top Four SEO Trends for 2015
Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics and detailed in this article by MarketingProf's Ayaz Nanji.Below are four key search engine optimization (SEO) lessons from the report, as … [Read more...]
9 Expert Ways to Grow Your Email List with Facebook
Miranda Paquet, Constant Contact “We’re finding Facebook to be less and less of interest to us because of the way they changed their algorithms for how our posts work…we found out that without paying for their marketing program, it doesn’t work for us.” Like many small business owners, Chris Iousa is wondering if it’s time to call it … [Read more...]
Understanding The SEO Journey – Old vs New SEO
As an online marketing agency, SEO is a common topic of discussion around the BizzyWeb office. This recent blog post published on Webbiquity.com by guest author Jack Dawson is an informative and easy-to-understand explanation of old versus new SEO. * * * by Jack Dawson Everyone implementing SEO usually has the same question – how long before I rank … [Read more...]
What’s New for Facebook? Notable Notes from Facebook F8 2015
Facebook F8 is an annual conference for developers creating products and services for the world's biggest social network. For the rest of us, it is a sneak peek of the cool new things we can expect to see from Facebook in the upcoming year. This year's conference included a number of notable announcements that made one thing clear: Facebook is … [Read more...]
5 Hot Trends for 2015: Which Will Benefit Your Business?
by Susan Solovic, Constant Contact Predicting trends is always risky business. However, I’m confident the five I’m enumerating here will definitely command their share of headlines over the next 12 months and beyond. But frankly, whether I — or anyone else — publish an “X Number of 2015 Trends” article is not important by itself. Any value lies in … [Read more...]
Will 2015 Be the Year of Hashtag Marketing?
As we’ve been perusing all the 2015 prediction articles, it’s become apparent that industry leaders believe hashtag marketing will surge this year. While hashtags started as a means to categorize and search for content, they have evolved and are less about search and more about context. Hashtags have become a marketing mainstay, taking over Twitter … [Read more...]
Utilizing E-Mail to Market Effectively – Find Out How on the Next BizzyWebinar!
Bummer. You missed this week's live broadcast. Fortunately, you can still watch the archive video above. Join us next week live on the webinar, or in person at our new headquarters for the next BizzyWebinar workshop! There is a tool out there that most Internet users check more often than any other social network, website, or gadget. Most of us … [Read more...]
Buzz Builders for 5/21: Managing Your Reputation
Bummer. You missed the live broadcast. But no worries! You can still catch up on how to manage your online reputation by watching the archived video above. Join us next week for our next Buzz Builders workshop! You may have heard of online review sites like Yelp, Foursquare, Google Plus or, of course, Facebook. These tools are great ways for … [Read more...]
Buzz Builders for 5/14: Mobile Marketing Tips
Bummer! You missed our live broadcast. But don't fret - you can still watch the archive video above to catch up on some great tips for mobile marketing. Don't forget to join us next week for our next LIVE Buzz Builders Workshop. Stop on by our HQ for an in-person workshop and tour our new offices! Chances are good that you have a computer in your … [Read more...]
Buzz Builders for 12/18: Generating Revenue with LinkedIn
Join us LIVE now for this week's Buzz Builders! View the video above, or join us on Google+ for an interactive session and to ask questions, as well as receive FREE tech support after the live broadcast. You can also ask questions through the Q&A app on Google+ here. Buzz Builders occasionally invites guest hosts to our Wednesday events to help … [Read more...]
Buzz Builders for 11/27: LinkedIn Showcase Pages
Sorry you missed the live broadcast! You can view the replay on the video above and don't forget to check our our next LIVE webinar, each Wednesday at NOON CT. LinkedIn is the social network of choice for any business that does business with professionals. If you're looking to reach the decision makers in your industry, it's definitely the place to … [Read more...]
Use Web Design and Social Media to Look like Goliath on David’s Budget
How a few well-aimed rocks can put you on a level field with the big guys The following is reprinted from the February 2011 issue of New Business Minesota. Dave Meyer, BizzyWeb president, will be offering a live presentation in association with this article in early April Before you spend a lot of time making yourself look big, make sure you’re … [Read more...]
