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Why It’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic

March 25, 2020

shopping cart against a brick wall, with text overlaid that says "why it's not a good idea to abandon your marketing efforts during a global pandemic."

This is a scary and uncertain time right now. As the current pandemic hits the US, many businesses are impacted. For some, this is a catastrophic disruption. For others, this is a minimal bump. For others still it's an uptick in business. With an uncertain future, it's natural to want to start cutting "non-essentials," which usually means marketing … [Read more...] about Why It’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic

Author: Dave Meyer Filed Under: COVID-19 Updates, Inbound Marketing, Marketing, News Tagged: Current news, marketing

What is a Buyer Persona? (And How Do I Make One?)

February 7, 2020

What is a Buyer Persona featured image

Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an … [Read more...] about What is a Buyer Persona? (And How Do I Make One?)

Author: Dave Meyer Filed Under: Hubspot, Marketing, News Tagged: buyer persona, digital marketing, HubSpot, marketing, online marketing, persona

5 Ways You’re Sabotaging Your Landing Pages

May 10, 2019

5 Ways You're Sabotaging Your Landing Pages featured

Landing pages are the bread-and-butter of inbound marketing. But most landing pages are a burnt piece of toast. It's easy to create landing pages, but creating landing pages that convert is much more of a challenge. There are some basic mistakes that sabotage your landing pages before they ever have a chance to be successful. If your landing pages … [Read more...] about 5 Ways You’re Sabotaging Your Landing Pages

Author: Dave Meyer Filed Under: Inbound Marketing, Marketing, News, Web Design Tagged: digital marketing, inbound marketing, Landing pages, marketing

Walking the Buyer’s Journey

May 3, 2019

walking the buyers journey featured image

In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process. … [Read more...] about Walking the Buyer’s Journey

Author: Dave Meyer Filed Under: BizzyWeb, Buzz Tips, Hubspot, Marketing, News Tagged: buyer's journey, digital marketing, HubSpot, inbound marketing, marketing

How to Set SMART Marketing Goals in 5 Steps

April 19, 2019

How to Set SMART Marketing Goals in 5 Steps featured

It pays to be smart - SMART about your goals, anyway. If your current marketing goals are just "I want to make money," it's time to sit down and come up with some tangible goals.  Defining goals is the best way to track your marketing success and get the most bang for your buck. And the best type of goals are SMART goals. What Are SMART … [Read more...] about How to Set SMART Marketing Goals in 5 Steps

Author: Dave Meyer Filed Under: Marketing, News Tagged: digital marketing, goals, marketing, Minneapolis digital marketing, online marketing, SMART goals

How to Use Clickbait (Without Being Annoying)

January 25, 2019

How to Use Clickbait FeaturedImage

He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook:  "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual … [Read more...] about How to Use Clickbait (Without Being Annoying)

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Marketing, News Tagged: Content, content marketing, digital marketing, marketing, online marketing

Selling is Helping, and Other New Truths in Marketing + Sales

August 15, 2018

At BizzyWeb, we believe in a simple adage: The more you help people, the more successful you’ll become. We’ve geared our blog and email newsletter to helping as many people as possible, and we’ve published more than 300 free BizzyWebinars to help our clients and friends learn how to improve their marketing using digital tools. Helping feels … [Read more...] about Selling is Helping, and Other New Truths in Marketing + Sales

Author: Dave Meyer Filed Under: Advertising, BizzyWeb, Buzz Tips, Communication, Hubspot, Marketing, News, SEO, User-Centered Web Design Tagged: CRM, Growth Agency, HubSpot, marketing, sales, SMarketing

5 Simple Ways to Show Your Customers You Care

August 10, 2018

5 Simple Ways to Show Your Customers You Care featured image

Everyone wants to feel appreciated, your customers included. Often as business owners, we're so focused on driving new business that we take our current customers for granted. Your current customers are your foundation, but beyond that a happy customer is more likely to recommend your business to others and to keep coming back for more.  There are … [Read more...] about 5 Simple Ways to Show Your Customers You Care

Author: Dave Meyer Filed Under: Buzz Tips, Communication, Constant Contact, Marketing, News Tagged: Constant Contact, customer appreciation, customer retention, Email Marketing, marketing, online marketing, traditional marketing

5 Tips for Marketing to Generation Z

August 3, 2018

5 Tips for Marketing to Generation Z featured image

The generation after Millennials, the generation born to modern technology, "those darn kids" - whatever you know them by, Generation Z is a powerful slice of the upcoming American workforce. Born in in the mid-1990s to early 2000s, Generation Z makes up a whopping 25% of the US population. That's a larger piece of the population than the more … [Read more...] about 5 Tips for Marketing to Generation Z

Author: Dave Meyer Filed Under: Buzz Tips, Communication, Marketing, News, Social Media Tagged: digital marketing, generation marketing, generation z, marketing, online marketing, social media marketing

Understanding The SEO Journey – Old vs New SEO

May 15, 2015

As an online marketing agency, SEO is a common topic of discussion around the BizzyWeb office. This recent blog post published on Webbiquity.com by guest author Jack Dawson is an informative and easy-to-understand explanation of old versus new SEO. * * * by Jack Dawson Everyone implementing SEO usually has the same question – how long before I rank … [Read more...] about Understanding The SEO Journey – Old vs New SEO

Author: Michelle Hanson Filed Under: BizzyWeb, Blogging, Facebook, Google+, LinkedIn, News, PInterest, SEO, Social Media, Twitter, Video, Web Design Tagged: analytics, Blogging, company pages, custom website design, facebook, google, Google Analytics, Google Plus, Hashtag, linkedin, marketing, Minneapolis online marketing, online marketing, Pinterest, Search Engine Optimization, SEO, Social Media, Strategy, twitter

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