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How do you find what you're looking for online? Would you type into Google: "floral plants with petals for purchase" or "florists near me?" Language is important. With our florist example, the "right" language is obvious, but more often than not it isn't that clear cut. The closer you are to a business, the harder it is to look at it from an … [Read more...] about How to do Keyword Research (And Why It Matters)
keyword research
Why Search Intent Optimization is as Important as SEO
How often has this happened to you: you search for a recipe online, click on one of the first results you see in Google... only to be met with a massive wall of text and photos?What do you do? Do you scroll down until you find the actual recipe? Or do you go back to Google, find a link that starts out with the recipe, and use that instead? This … [Read more...] about Why Search Intent Optimization is as Important as SEO
