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HubSpot

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

January 22, 2021

hello flywheel FeaturedImage

For years, the sales process through digital marketing has been viewed as a funnel. You start broad, with ads and blogs and emails that target a wide array of people, and slowly narrow in on your buyer through a series of content and in-person follow-ups. Here at BizzyWeb, we've dutifully followed the funnel approach and mindset. Recently, our … [Read more...] about Goodbye Funnel, Hello Flywheel: A New Approach to Sales

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News Tagged: buyer's journey, HubSpot, inbound marketing

Why You Should Automate Your Inbound Marketing

October 30, 2020

a post-it note with text that says "Why You Should Automate Your Inbound Marketing"

What would you do if you had more time in your day? If you're wasting time manually chasing down leads, it's time to free up more time for yourself by automating your inbound marketing. Below are just some of the reasons why automating your marketing is a benefit. 1. Efficiency One of the key benefits of automation is how much time it frees up for … [Read more...] about Why You Should Automate Your Inbound Marketing

Author: Dave Meyer Filed Under: Hubspot, Inbound Marketing, News Tagged: automation, HubSpot, inbound marketing, marketing automation

An Introduction to Growth-Driven Design in Minneapolis

July 31, 2020

a hand typing on a macbook with text overlaid that says "An Introduction to Growth-Driven Design in Minneapolis"

  Your website is your biggest marketing asset and the centerpiece of all of your marketing activities. It’s where people go to learn about your company, your products & services, where you’re located and more. It’s also your best “salesperson” - or should be. That is why our approach to building websites needs to change to make sure we're … [Read more...] about An Introduction to Growth-Driven Design in Minneapolis

Author: Dave Meyer Filed Under: Communication, Growth-Driven Web Design, Hubspot, News Tagged: GDD, Growth-Driven Design, Growth-Driven Web Design, HubSpot, web design

The Step-By-Step Guide to Minneapolis Inbound Marketing

April 24, 2020

text overlaid a blue background that says "the step-by-step guide to minneapolis inbound marketing"

Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound … [Read more...] about The Step-By-Step Guide to Minneapolis Inbound Marketing

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News Tagged: HubSpot, inbound marketing, minneapolis

14 Tools to Help You Transition to a Remote Workforce

March 16, 2020

woman on a couch with text overlaid that says "14 tools to help you transition to a remote workforce"

Years ago, working remotely was rare. But now with changing technologies more and more companies are working and collaborating remotely. And when a pandemic or other disaster strikes, many companies are forced to have their teams stay home.  BizzyWeb has had a virtual workforce for over 10 years, and in that time we've tested just about every … [Read more...] about 14 Tools to Help You Transition to a Remote Workforce

Author: Dave Meyer Filed Under: Buzz Tips, Communication, COVID-19 Updates, News Tagged: Constant Contact, Dropbox, google, Hive, How To, HubSpot, HubSpot CRM, remote workforce, SEMrush, slack, zoho

How to Rank in Minneapolis with HubSpot Inbound Marketing

March 6, 2020

How to Rank in Minneapolis with HubSpot Inbound Marketing FeaturedImage

Struggling to rank for key terms in Minneapolis among your competition? Don't write off digital marketing - you just may not be using the right tactics. Inbound marketing helps your content stand out and improve your shot at ranking in Minneapolis. What is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...] about How to Rank in Minneapolis with HubSpot Inbound Marketing

Author: Dave Meyer Filed Under: Inbound Marketing, News Tagged: digital marketing, HubSpot, hubspot inbound marketing, inbound marketing

What is a Buyer Persona? (And How Do I Make One?)

February 7, 2020

What is a Buyer Persona featured image

Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an … [Read more...] about What is a Buyer Persona? (And How Do I Make One?)

Author: Dave Meyer Filed Under: Hubspot, Marketing, News Tagged: buyer persona, digital marketing, HubSpot, marketing, online marketing, persona

How to Import Your Contacts Into HubSpot’s CRM

January 17, 2020

a stack of 3 building blocks with a phone, envelope, and @ icon. text overlaid says "How to Import Your Contacts Into HubSpot's CRM"

So, you took the plunge and signed up for HubSpot's free CRM...now what? Joining HubSpot is just the first step, the next is setting up your CRM. HubSpot's Knowledge Base breaks down every step of the onboarding process, but the most important is importing your contacts into HubSpot's CRM. If you're ready to get rolling, follow the steps below to … [Read more...] about How to Import Your Contacts Into HubSpot’s CRM

Author: Dave Meyer Filed Under: Hubspot, Marketing, News Tagged: CRM, Customer relationship management, HubSpot, HubSpot marketing

How to Build Eyeball-Worthy Emails

May 17, 2019

How to Build Eyeball-Worthy Emails featured image

Nobody likes an ugly email. If I click into an email and see walls of text, no color, no images, no buttons and not even one shred of bolded text, it's booked itself a one-way ticket to the trash. Are your emails facing a similar fate? With the vast amount of emails we all receive daily, it's important to create eyeball-worthy emails that command … [Read more...] about How to Build Eyeball-Worthy Emails

Author: Dave Meyer Filed Under: Communication, Constant Contact, Hubspot, Inbound Marketing, Marketing, News Tagged: Constant Contact, Email Marketing, HubSpot

Walking the Buyer’s Journey

May 3, 2019

walking the buyers journey featured image

In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process. … [Read more...] about Walking the Buyer’s Journey

Author: Dave Meyer Filed Under: BizzyWeb, Buzz Tips, Hubspot, Marketing, News Tagged: buyer's journey, digital marketing, HubSpot, inbound marketing, marketing

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

April 12, 2019

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Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...] about The Only Inbound Marketing Campaign Checklist You’ll Ever Need

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Inbound Marketing, News Tagged: digital marketing, HubSpot, hubspot inbound marketing, inbound marketing, online marketing, personas

Don’t Buy that List – How to Grow Your Email List for Free

September 28, 2018

How to Grow Your Email List for Free featured image

Temptation comes in many forms. Sometimes it's a double chocolate brownie when you're 2 weeks into a diet, sometimes it's an extra pair of boots just in case you get tired of the other 12 you own and sometimes it's a "list of pre-screened emails and phone numbers of certified leads!" Buying an email list sure is tempting - who wants to pass up … [Read more...] about Don’t Buy that List – How to Grow Your Email List for Free

Author: Dave Meyer Filed Under: Buzz Tips, Constant Contact, Hubspot, Marketing, News Tagged: Constant Contact, email, Email Marketing, HubSpot, inbound marketing

How to Develop a Buyer Persona in Less than 10 Minutes

September 21, 2018

how to develop a buyer persona in less than 10 minutes featured image

If you're not currently using buyer personas, we don't want to say you're doing marketing wrong, but... You're doing marketing wrong. At the end of the day, if you aren't quite sure who you're targeting, you're throwing money away. A persona helps you hone in on our ideal customer and create content for them, instead of just throwing everything … [Read more...] about How to Develop a Buyer Persona in Less than 10 Minutes

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News Tagged: HubSpot, HubSpot marketing, inbound marketing, marketing personas, persona, personas

Selling is Helping, and Other New Truths in Marketing + Sales

August 15, 2018

At BizzyWeb, we believe in a simple adage: The more you help people, the more successful you’ll become. We’ve geared our blog and email newsletter to helping as many people as possible, and we’ve published more than 300 free BizzyWebinars to help our clients and friends learn how to improve their marketing using digital tools. Helping feels … [Read more...] about Selling is Helping, and Other New Truths in Marketing + Sales

Author: Dave Meyer Filed Under: Advertising, BizzyWeb, Buzz Tips, Communication, Hubspot, Marketing, News, SEO, User-Centered Web Design Tagged: CRM, Growth Agency, HubSpot, marketing, sales, SMarketing

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