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Your website is your biggest marketing asset and the centerpiece of all of your marketing activities. It’s where people go to learn about your company, your products & services, where you’re located and more. It’s also your best “salesperson” - or should be. That is why our approach to building websites needs to change to make sure we're … [Read more...]
The Step-By-Step Guide to Minneapolis Inbound Marketing
Are you new to inbound marketing and feeling a bit over your head? Take a few deep breaths. Getting started with inbound marketing in Minneapolis can feel daunting, but with this step-by-step guide you'll master inbound in no time. 1. Set SMART Goals If you don't know what you're marketing toward, it's pointless to pour resources into inbound … [Read more...]
14 Tools to Help You Transition to a Remote Workforce
Years ago, working remotely was rare. But now with changing technologies more and more companies are working and collaborating remotely. And when a pandemic or other disaster strikes, many companies are forced to have their teams stay home. BizzyWeb has had a virtual workforce for over 10 years, and in that time we've tested just about every … [Read more...]
How to Rank in Minneapolis with HubSpot Inbound Marketing
Struggling to rank for key terms in Minneapolis among your competition? Don't write off digital marketing - you just may not be using the right tactics. Inbound marketing helps your content stand out and improve your shot at ranking in Minneapolis. What is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...]
What is a Buyer Persona? (And How Do I Make One?)
Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an … [Read more...]
How to Import Your Contacts Into HubSpot’s CRM
So, you took the plunge and signed up for HubSpot's free CRM...now what? Joining HubSpot is just the first step, the next is setting up your CRM. HubSpot's Knowledge Base breaks down every step of the onboarding process, but the most important is importing your contacts into HubSpot's CRM. If you're ready to get rolling, follow the steps below to … [Read more...]
How to Build Eyeball-Worthy Emails
Nobody likes an ugly email. If I click into an email and see walls of text, no color, no images, no buttons and not even one shred of bolded text, it's booked itself a one-way ticket to the trash. Are your emails facing a similar fate? With the vast amount of emails we all receive daily, it's important to create eyeball-worthy emails that command … [Read more...]
Walking the Buyer’s Journey
In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process. … [Read more...]
The Only Inbound Marketing Campaign Checklist You’ll Ever Need
Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...]
Goodbye Funnel, Hello Flywheel: A New Approach to Sales
For years, the sales process through digital marketing has been viewed as a funnel. You start broad, with ads and blogs and emails that target a wide array of people, and slowly narrow in on your buyer through a series of content and in-person follow-ups. Here at BizzyWeb, we've dutifully followed the funnel approach and mindset. Recently, our … [Read more...]
Don’t Buy that List – How to Grow Your Email List for Free
Temptation comes in many forms. Sometimes it's a double chocolate brownie when you're 2 weeks into a diet, sometimes it's an extra pair of boots just in case you get tired of the other 12 you own and sometimes it's a "list of pre-screened emails and phone numbers of certified leads!" Buying an email list sure is tempting - who wants to pass up … [Read more...]
How to Develop a Buyer Persona in Less than 10 Minutes
If you're not currently using buyer personas, we don't want to say you're doing marketing wrong, but... You're doing marketing wrong. At the end of the day, if you aren't quite sure who you're targeting, you're throwing money away. A persona helps you hone in on our ideal customer and create content for them, instead of just throwing everything … [Read more...]
Selling is Helping, and Other New Truths in Marketing + Sales
At BizzyWeb, we believe in a simple adage: The more you help people, the more successful you’ll become. We’ve geared our blog and email newsletter to helping as many people as possible, and we’ve published more than 300 free BizzyWebinars to help our clients and friends learn how to improve their marketing using digital tools. Helping feels … [Read more...]
