You need more than just money from your customers. You also need their support, their time, their engagement and their feedback. Your relationship with your customers isn't a simple exchange of goods – it's a never-ending stream of back-and-forth interaction. Campaigns are a simple way to tease what you need out of your customers, while also giving … [Read more...] about Master Campaigns With These 4 Videos
In this informative article, HigherVisibility blogger Amanda DiSilverstro offers a variety of tactics to try to make the most out of "unsubscribe" requests.* * *10 Ways to Optimize Your Blog’s Unsubscribe ProcessFinding new readers to subscribe your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember … [Read more...] about 10 Tips for Handling Unsubscribes
Despite the rise of texting and social media, email remains the go-to method of communication for most online users. The Radicati Group reports that by the end of 2015 there will be nearly 2.6 billion email users worldwide. That's a number impossible to ignore. Sending out emails – whether it be newsletters, event invites, press releases, surveys … [Read more...] about 4 Videos To Get You Started In Email Marketing
We're hearing more and more frequently about hackers breaking into a company's back end systems and stealing customer information. As a business owner, it is your responsibility to protect and secure customer information and keep hackers at bay. How confident are you that your business's website is protecting your most important asset - your … [Read more...] about Can Your Customers Trust Your Website?
Google recently debuted a new mobile feature called "Purchases on Google," which makes buying products directly from mobile search advertisements easier for consumers. Consumers turning to Google for search on their mobile devices now see a "buy" button in select promoted results. When consumers click on the button, it takes them to a page where … [Read more...] about What’s The Big Deal About a Little Mobile ‘Buy’ Button?
Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics and detailed in this article by MarketingProf's Ayaz Nanji.Below are four key search engine optimization (SEO) lessons from the report, as … [Read more...] about Top Four SEO Trends for 2015
by Jeremy Taylor, Constant ContactThree billion — give or take. That’s how many searches Google runs every single day. 40 percent of those return images.And with image searches becoming more commonplace, optimizing your images for search has become an essential tool for getting your business in front of new people.While it’s particularly crucial … [Read more...] about Increase Your Web Traffic with SEO for Your Images
"Are you on Facebook?" is now a rhetorical question. If you don't have a presence on social media, potential customers will pass you by. But it's not enough just to have social media accounts – you also need to know how to leverage them for your business. We frequently talk about social media in our weekly BizzyWebinars, and we've rounded up 4 … [Read more...] about 4 Videos To Kickstart Your Social Media Strategy
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line. In this new Marketing Prof's article, research writer Ayaz Nanji breaks down a recent report from Adestra on the best and worst performing words to use in your email subject lines.The report was based on data from more than 3 billion … [Read more...] about Do You Know the 10 Best (and Worst) Performing Words in Email Subject Lines?
Miranda Paquet, Constant Contact Questions about Social, Search, and Online Listings Search and SEO1. How can I use keywords to get more people to visit my website?Start by making a list of terms (shoot for about 25) that are relevant to your business’s products or services. Think about the words a potential customer might use to find your … [Read more...] about How to Get Found Online
Ryan Pinkham, Constant Contact When it comes to growing your email list, it’s hard to beat the exposure your website can provide.Think about it — why do people visit your website?In most cases, it’s to learn more about you, your business, and the products and services you have to offer.Many of these people will navigate to your website directly, … [Read more...] about Why Website Visitors Aren’t Joining Your Email List (And What You Can Do About It)
Natalie Denyse, Constant ContactYou invested time, money, and other resources into setting up a website for your business.It looks great and you’re excited about having a place for people to learn more about your business.But now that it’s setup, are you able to answer these important questions?How many people are visiting your website?What pages … [Read more...] about A Beginner’s Guide to Google Analytics
Ryan Pinkham, Constant Contact How many of the people who visit your website or come into your store on a daily basis actually end up joining your email list?What if you could double, triple, or even quadruple that number?What would that mean for your business?Growing a massive email list may seem like a lofty goal, but remember: you already have … [Read more...] about The Ultimate Guide to Growing a Massive Email List
Miranda Paquet, Constant Contact “We’re finding Facebook to be less and less of interest to us because of the way they changed their algorithms for how our posts work…we found out that without paying for their marketing program, it doesn’t work for us.” Like many small business owners, Chris Iousa is wondering if it’s time to call it … [Read more...] about 9 Expert Ways to Grow Your Email List with Facebook
Email marketing remains one of the most effective methods of marketing to customers and prospects. In fact, recent studies show that more than 82 billion consumer emails are sent every day! So what can a business owner do to stand out in this virtual tsunami of messages? This recent MarketingProfs article by Emily Konouchi looks at ways to increase … [Read more...] about 4 Tips for Click-Worthy Emails
This week we are sharing a unique tactic for increasing blog traffic to your website: optimizing the older blog content on your website. The following information is excerpted from a recent article by Pamela Vaughan, published on HubSpot Blogs. Click here to read the full article. * * * The Blogging Tactic No One Is Talking About: Optimizing the … [Read more...] about Optimize “Old” Blog Posts to Maximize Search Results
It is easy to get dazzled by latest marketing tools and techniques. You stay current on all the latest innovations from the marketing world and attempt to implement everything you’ve learned on your landing pages at once. This is a huge mistake. Using new techniques is good, but you shouldn’t blindly follow every new trend that surfaces. A recent … [Read more...] about 4 Simple Steps to Creating Landing Pages that Convert
by Jeremy Taylor, Constant Contact You have a website and you want people to see it. The trouble is, you have an awful lot of competition. If the world wide web is a beach, the websites on it are grains of sand. So how do you make sure your grain is the one your target audience finds? Avoiding these ten SEO mistakes is a great start… 1. Focusing … [Read more...] about 10 Simple SEO Mistakes to Avoid
by Susan Solovic for Constant Contact Are you and your blog having relationship problems? I’ve seen it so many times. Here are the common troubles I’ve witnessed: You know you should have a blog, but just haven’t gotten around to it yet, You started a blog, but have lost your motivation and are letting it slip, and You want to love your blog, but … [Read more...] about Is Your Blog Getting Lonely? Eight Tips To Rekindle The Love!
by Ali Hyatt, Constant Contact As a small business, online marketing often provides the most cost-effective methods for attracting new customers. But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your … [Read more...] about 6 Simple and Inexpensive Ways to Use Online Marketing to Reach New Customers
by Constant Contact Special offers have played an important role in how small businesses attract new customers and bring in repeat business since long before the term “online marketing” ever existed. Before email or Facebook, Twitter or Google, there were coupons in the local paper, annual sales at the local retail store, and news of special … [Read more...] about Create the Perfect Offer: 4 Questions You Need to Ask First
by Erik Mintz, Constant Contact With any event, whether it’s a class, seminar, open house, fundraiser or something in between, the ultimate goal is to get as many people as possible to attend. There’s no point in planning a free or fee-based event if no one shows up. To get the most out of your efforts, here are six ways to maximize registration, … [Read more...] about 6 Ways to Promote Your Next Event
This week’s FREE Buzz Builders Webinar features Ben Theis from Google. Ben will offer behind-the-scenes information and tips on Google, and this month he’ll focus on Google Plus, Google’s new social media tool. We'll go over some simple How To's such as: Google Plus Overview How to set up an event Google Hangouts on Air How Google relates to your … [Read more...] about Buzz Builders for 10/10 – The How To’s of Google Plus
At BizzyWeb, we create beautiful websites that are easy to update. Over the next few weeks, we'll be posting simple tutorials showing you how easy it can be to publish content, edit images, optimize your site for search engines and even engage your customers with social media. Our second How To: video covers the steps to add a new Page to your … [Read more...] about BizzyWeb WordPress Tutorials: How to Add a New Page
At BizzyWeb, we create beautiful websites that are easy to update. Over the next few weeks, we'll be posting simple tutorials showing you how easy it can be to publish content, edit images, optimize your site for search engines and even engage your customers with social media. Our first How To: video covers the steps to add a new Post to your … [Read more...] about BizzyWeb WordPress Tutorials: How To Add a New Post