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What is Google My Business?

March 5, 2021

What is Google My Business FeaturedImage

How do customers find you online? For most, it starts with a search in Google. For that reason, it’s critical to ensure that your information in Google is up-to-date and accurate. One of the best ways to do this is by using Google My Business. What Is Google My Business? If you’ve spent any time online, you’ve probably stumbled across Google My … [Read more...] about What is Google My Business?

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: digital marketing, google, Google My Business, online marketing, SEO

How to Update Your Google My Business Listing

February 1, 2021

If there's one topic we get the most questions about from our clients, it's definitely Google My Business. And understandably! Google My Business is notoriously confusing and hard to use (sorry Google!). You might not even know what Google My Business is, but you've definitely seen it action: A Google My Business listing helps you show up in … [Read more...] about How to Update Your Google My Business Listing

Author: Dave Meyer Filed Under: BizzyWeb, Buzz Tips, Google+, News Tagged: google, Google My Business, SEO

What are SERP Features? And Why Do They Matter?

January 8, 2021

close-up of a person searching in Google on a tablet, with text overlaid that says "what are SERP features? and why do they matter?"

Getting found on Google is important. But getting clicks from Google is critical. Showing up on page one search results is the ultimate goal for any business. However, once you've made it to page one, how do you get people to actually click on your search result? After all, people click on more than only the very first listing on Google. So what … [Read more...] about What are SERP Features? And Why Do They Matter?

Author: Dave Meyer Filed Under: Buzz Tips, Google, Marketing, News Tagged: google, SEO

How to Create SEO Content

December 4, 2020

a keyboard with text overlaid that says "How to Create SEO Content"

"How do you rank on Google?" is the million-dollar question that fuels every business with a website. It's also one that has a million-word-long explanation behind it. The short answer: You rank on Google with Search Engine Optimization (SEO) The long answer: It's complicated No one knows exactly how Google's algorithm works except Google … [Read more...] about How to Create SEO Content

Author: Dave Meyer Filed Under: Marketing, News, SEO Tagged: content marketing, content writing, digital marketing, google, inbound marketing, Search Engine Optimization, SEO

How Important are Page One Search Results?

October 9, 2020

a magnifying glass with text overlaid that says: "How Important are Page One Search Results?"

We've all heard it before - ranking on page one of Google is the most important. But how true is that statement? And why is page one so critical? How Important is Page One? Telenicks conducted a survey to see how users search online. They found that only 6.6% of users are willing to go to the second page (or beyond on a Google search). They also … [Read more...] about How Important are Page One Search Results?

Author: Dave Meyer Filed Under: News, SEO Tagged: google, google search, Search Engine Optimization, search engine results, SEO

Google My Business Pages and COVID-19: What’s Impacted

April 22, 2020

a phone displaying the google my business logo and a laptop on a desk. text overlaid says "Google My Business Pages and COVID-19: What's Impacted"

Most businesses have been impacted by the COVID-19 situation, and Google is no exception. While Google is still functional, they are restricting the number of employees in their offices at a time. This means that some Google My Business functions will be impacted. These are the changes, straight from Google:  Business Information Edits We will … [Read more...] about Google My Business Pages and COVID-19: What’s Impacted

Author: Dave Meyer Filed Under: COVID-19 Updates, Google, News Tagged: google, google maps, Google My Business

How to Post COVID-19 Updates to Your Google My Business [VIDEO]

April 6, 2020

google my business logo with text overlaid that says "how to post COVID-19 updates to your google my business"

During these uncertain and rapidly-changing times, it's important to keep your customers informed so they can stay connected. If you want to keep everyone in the loop about your response to COVID-19 (Coronavirus) as it develops, Google has just added a few feature that makes that easier. Google My Business now has a special post type for COVID-19 … [Read more...] about How to Post COVID-19 Updates to Your Google My Business [VIDEO]

Author: Dave Meyer Filed Under: COVID-19 Updates, Google, News Tagged: google, Google My Business, video

Title Tag Optimization: How to Write Titles that Search Engines Love

March 27, 2020

text on a red background that says: "Title Tag Optimization: How to Write Titles that Search Engines Love"

A rose by any other name may smell as sweet, but a title by any other name may be a stinker. Choosing the right title for your content is key if you want to be found online. Good title tags help you push your content further and improve your chances of ranking on Google. What is a Title Tag? Simply put, a title tag is the title that appears in … [Read more...] about Title Tag Optimization: How to Write Titles that Search Engines Love

Author: Dave Meyer Filed Under: Google, News, SEO Tagged: google, google search, on-page SEO, Search Engines, SEO

14 Tools to Help You Transition to a Remote Workforce

March 16, 2020

woman on a couch with text overlaid that says "14 tools to help you transition to a remote workforce"

Years ago, working remotely was rare. But now with changing technologies more and more companies are working and collaborating remotely. And when a pandemic or other disaster strikes, many companies are forced to have their teams stay home.  BizzyWeb has had a virtual workforce for over 10 years, and in that time we've tested just about every … [Read more...] about 14 Tools to Help You Transition to a Remote Workforce

Author: Dave Meyer Filed Under: Buzz Tips, Communication, COVID-19 Updates, News Tagged: Constant Contact, Dropbox, google, Hive, How To, HubSpot, HubSpot CRM, remote workforce, SEMrush, slack, zoho

On-Page SEO Steps [Free Checklist]

February 14, 2020

white stairs with text overlaid that says "On-Page SEO Steps [Free Checklist]"

Online, you don't have to be a great writer for your content to show up on Google. However, you have to be a strategic writer to rank on the first page of search results. As you write your content, you need to make sure you perform on-page SEO so that search engines know how to read what you've written.  What is On-Page SEO? Simply put, … [Read more...] about On-Page SEO Steps [Free Checklist]

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News, SEO Tagged: blog content, content creation, content marketing, content writing, google, google search, Search Engine Optimization, search engine results, SEO, website content

Is This the End of YouTube? What You Need to Know about COPPA

December 13, 2019

a phone displaying the YouTube app. text overlaid says "Is This the End of YouTube? What You Need to Know about COPPA"

In September 2019, Google and YouTube made history for landing the largest COPPA fine ever - a whopping $170 million for allegedly violating child privacy.  Ouch. Because of the settlement, YouTube is scrambling to restructure how videos aimed at children serve up advertisements. YouTube announced that creators now need to label any … [Read more...] about Is This the End of YouTube? What You Need to Know about COPPA

Author: Dave Meyer Filed Under: Google, News, Social Media, Video Tagged: google, Social Media

Google My Business Changes May Impact Your Page

September 24, 2019

hands typing on a laptop with Google's homepage on the screen

Early in September, Google began rolling out changes to Google My Business that may impact your page. They announced that they are removing distance-based service areas from all Google My Business profiles. How Do I Know if This Impacts My Page? You may have received an email from Google with the subject line of: “[Business name], review … [Read more...] about Google My Business Changes May Impact Your Page

Author: Dave Meyer Filed Under: Google, News Tagged: google, Google My Business, Updates

How to Improve Your SEO with Growth-Driven Web Design

July 26, 2019

image of an arrow pointing up out of a computer with text overlaid that says "How to Improve Your SEO with Growth-Driven Web Design"

Everybody wants to rule the world, but only a select few will rule Google. Ranking on first page in Google search results is a digital marketing goal for every company, but it can be a challenge. We previously gave you tips on how to integrate your inbound marketing campaigns with your SEO, but there is another approach if you aggressively want to … [Read more...] about How to Improve Your SEO with Growth-Driven Web Design

Author: Dave Meyer Filed Under: Buzz Tips, Growth-Driven Web Design, News, SEO Tagged: GDD, google, Growth-Driven Design, Growth-Driven Web Design, Search Engine Optimization, SEO

Why Search Intent Optimization is as Important as SEO

May 31, 2019

Why Search Intent Optimization is as Important as SEO

How often has this happened to you: you search for a recipe online, click on one of the first results you see in Google... only to be met with a massive wall of text and photos? What do you do? Do you scroll down until you find the actual recipe? Or do you go back to Google, find a link that starts out with the recipe, and use that instead? This … [Read more...] about Why Search Intent Optimization is as Important as SEO

Author: Dave Meyer Filed Under: Buzz Tips, News, SEO Tagged: google, google search, keyword research, personas, SEO, user experience

Google+ Is Shutting Down – Here’s What You Need to Do

March 22, 2019

Google+ Is Shutting Down FeaturedImage

It's been on the horizon for months, looming for years, but now it's finally time - Google+ is no more. Google announced a few months ago that its struggling social network would finally be retired, but a recently-revealed security breach moved their final days from August 2019 to April 2019. Here is everything you need to know and do now that … [Read more...] about Google+ Is Shutting Down – Here’s What You Need to Do

Author: Dave Meyer Filed Under: Google, Google+, Marketing, News, Social Media Tagged: digital marketing, google, Google My Business, online marketing

SEO: Expectations vs Reality

March 22, 2019

SEO Expectations vs Reality FeaturedImage

  Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing … [Read more...] about SEO: Expectations vs Reality

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Marketing, News, SEO Tagged: content marketing, google, Search Engine Optimization, SEO

How Google Ranks Websites

February 15, 2019

how google ranks websites FeaturedImage

Ever wonder exactly how Google analyzes every website and ranks it?  Behind their incredibly complex (and secret) algorithm are a few surprisingly basic tenants that dictate all website rankings. Google recently shared their approach to search engine optimization (SEO) on their Think With Google blog, and it's a great time to make sure your … [Read more...] about How Google Ranks Websites

Author: Dave Meyer Filed Under: Buzz Tips, News, SEO Tagged: google, SEO, Seo Tips

What the Most Searched Words of 2018 Tell Us About Consumers in 2019

January 11, 2019

most searched words of 2018 FeaturedImage

While the rest of the country waits for the ball to drop on New Year's Day, we at BizzyWeb anxiously await another end-of-the-year-event: Google's Most Searched Words. Each year, Google looks back at the top search trends and we couldn't be more excited. Besides being really, really cool (in our professional opinion) the top searched terms tell us … [Read more...] about What the Most Searched Words of 2018 Tell Us About Consumers in 2019

Author: Dave Meyer Filed Under: Buzz Tips, News, SEO Tagged: google, keywords, SEO

Why You Should Use Topics, Not Keywords

December 21, 2018

Why You Should Use Topics Not Keywords FeaturedImage

Conventional wisdom says if you want to rank on Google, you need to focus on keywords. But is that really the case anymore? Are keywords still important? The truth is that Google is shifting away from keywords and toward topics. What Are Keywords? Keywords are exactly what they sound like - key words that you want to rank for on Google. … [Read more...] about Why You Should Use Topics, Not Keywords

Author: Dave Meyer Filed Under: News, SEO, Web Design Tagged: google, keywords, Search Engine Optimization, SEO

How to do Keyword Research (And Why It Matters)

December 7, 2018

How to do Keyword Research FeaturedImage

How do you find what you're looking for online? Would you type into Google, "floral plants with petals" or "florists near me?" Language is important. With our florist example, the "right" language is obvious, but more often than not it isn't that clear cut. The closer you are to a business, the harder it is to look at it from an outsider's … [Read more...] about How to do Keyword Research (And Why It Matters)

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News, SEO Tagged: google, keyword research, keywords, long tail keywords, Search Engine Optimization, SEO

A Quick & Simple Guide to Google’s New Marketing Platform

November 21, 2018

A Quick & Simple Guide to Google’s New Marketing Platform FeaturedImage

We love Google because they're constantly innovating and evolving. We also hate Google because they're constantly innovating and evolving. As soon as you get comfortable with an interface, Google rolls out a new update. It's a complicated relationship. In their continued efforts to streamline marketing, Google recently revamped their entire … [Read more...] about A Quick & Simple Guide to Google’s New Marketing Platform

Author: Dave Meyer Filed Under: News, SEO Tagged: google, Google Analytics, SEO, technology

The Best Times to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]

June 8, 2018

Social media is one of the most cost-effective - and just plain effective - ways to reach your audience. But between all the various platforms and demographics, it's hard to know when exactly to post. The ideal time for you to post will depend on your audience and what your analytics show you. However, there are tried-and-true posting times that … [Read more...] about The Best Times to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]

Author: Dave Meyer Filed Under: Facebook, Google+, LinkedIn, Marketing, News, PInterest, Social Media, Twitter Tagged: BizzyWeb, facebook, google, Instagram, linkedin, Pinterest, Social Media, social media marketing, twitter

5 Steps to SEO Your Blogs and Page Content

April 20, 2018

5 Steps to SEO Your Blogs and Page Content FeaturedImage

Ah SEO...everyone's favorite buzzword that no one quite understands. There are literally thousands of articles online about Search Engine Optimization (SEO) and the right and wrong way to SEO (and even some arguing that SEO isn't important at all). The truth is that Google is ever-evolving and what SEO means is also constantly changing. However, … [Read more...] about 5 Steps to SEO Your Blogs and Page Content

Author: Jena Felsheim Filed Under: News, SEO Tagged: BizzyWeb, Blogging, Content, content marketing, content writing, google, Search Engine Optimization, SEO

What is a Bounce Rate and What Does it Mean?

November 16, 2017

what is a bounce rate and what does it mean

If you've spent any time at all playing around with Google Analytics, you've probably seen a statistic for "bounce rate." On paper, a bounce rate is simple - it's the percentage of people that leave your website after only viewing one page. In practice, however, it's a little bit more confusing. What's a "good" versus a "bad" bounce rate? When do … [Read more...] about What is a Bounce Rate and What Does it Mean?

Author: Jena Felsheim Filed Under: News, Web Design Tagged: analytics, bounce rate, google, Google Analytics, SEO

Google Will Stop Showing Any Website That is Not Secure. Is Yours?

September 15, 2017

Google is like the protective older sibling of the internet. And like any good big bro (or sis) they want to keep you safe. Google announced that they will soon show a "not secure" warning for any site that is not SSL compliant and exclude it from search results. The change will be effective when Google version 62 launches in October. We've talked … [Read more...] about Google Will Stop Showing Any Website That is Not Secure. Is Yours?

Author: Jena Felsheim Filed Under: Buzz Tips, Client Updates, News, Web Design Tagged: google, HTTPS, online security, security, SSL

SEO Truths and Lies

June 16, 2017

seo truths and lies

Does your SEO strategy feel like you're running and running...only to look back and see that you've barely moved? It's no secret that SEO is tricky, but if you're still bogged down in common SEO misconceptions then you're doing more harm than good.  Lie: You Set up SEO Once and Forget About It A common misconception about SEO is that you only … [Read more...] about SEO Truths and Lies

Author: Jena Felsheim Filed Under: BizzyWeb, News, SEO, Web Design Tagged: google, How To, Search Engine Optimization, SEO

How NOT to Respond to Negative Reviews

June 2, 2017

how not to respond to negative reviews

It's no secret how important online reviews are to businesses - 88% of customers rely on them to decide whether or not to do business with a local company. But many business owners are so laser-focused on getting reviews that they don't consider responding to reviews. It's inevitable - if you're actively soliciting reviews, you're going to get a … [Read more...] about How NOT to Respond to Negative Reviews

Author: Jena Felsheim Filed Under: Facebook, Google+, News Tagged: digital marketing, facebook, glassdoor, goodreads, google, How To, online marketing, online reviews, reviews, yelp

How to Get the Most Out of Google Analytics

April 14, 2017

How to Get the Most Out of Google Analytics

Google Analytics is a fantastic tool that provides real-time data on your website traffic. But as anyone who's looked at it knows, the interface is overwhelming and confusing. It can be hard to find the information you need.  Kristin Hicks of Constant Contact highlights the must-have metrics from Google Analytics: 1. Website Traffic The first … [Read more...] about How to Get the Most Out of Google Analytics

Author: Jena Felsheim Filed Under: Buzz Tips, Constant Contact, News, SEO Tagged: google, Google Analytics, Minneapolis digital marketing, Minneapolis Web Design, SEO

Do I Need a Google+ Business Page?

March 24, 2017

Do I Need a Google+ Business Page-FeaturedImage

So, Google. We need to talk. I appreciate everything you do for me - answering my stupid questions, giving me direction, helping me solve "who's that actor" arguments...but changing things and not telling anyone? That has got to stop.  If you've dabbled in digital marketing, you've probably heard of Google+ or Google My Business. If not, you've … [Read more...] about Do I Need a Google+ Business Page?

Author: Jena Felsheim Filed Under: Buzz Tips, Google+, News Tagged: digital marketing, google, Google My Business, Google+ updates, online marketing, SEO

Watch Out for This Tech-Savvy Gmail Phishing Scam

January 20, 2017

Watch Out for This Tech-Savvy Gmail Phishing Scam

We all know not to open attachments from email addresses we don't recognize, but what if it's from someone we know? Thanks to the latest Gmail phishing scam, you can't even trust a familiar face.  WordPress security tool Wordfence is reporting a wide-scale attack on Gmail users: The way the attack works is that an attacker will send an email to … [Read more...] about Watch Out for This Tech-Savvy Gmail Phishing Scam

Author: Jena Felsheim Filed Under: BizzyWeb, Buzz Tips, News Tagged: Gmail, google, hackers, security

Understanding The SEO Journey – Old vs New SEO

May 15, 2015

As an online marketing agency, SEO is a common topic of discussion around the BizzyWeb office. This recent blog post published on Webbiquity.com by guest author Jack Dawson is an informative and easy-to-understand explanation of old versus new SEO. * * * by Jack Dawson Everyone implementing SEO usually has the same question – how long before I rank … [Read more...] about Understanding The SEO Journey – Old vs New SEO

Author: Michelle Hanson Filed Under: BizzyWeb, Blogging, Facebook, Google+, LinkedIn, News, PInterest, SEO, Social Media, Twitter, Video, Web Design Tagged: analytics, Blogging, company pages, custom website design, facebook, google, Google Analytics, Google Plus, Hashtag, linkedin, marketing, Minneapolis online marketing, online marketing, Pinterest, Search Engine Optimization, SEO, Social Media, Strategy, twitter

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