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We love Google because they're constantly innovating and evolving. We also hate Google because they're constantly innovating and evolving. As soon as you get comfortable with an interface, Google rolls out a new update. It's a complicated relationship. In their continued efforts to streamline marketing, Google recently revamped their entire … [Read more...]
What is a Bounce Rate and What Does it Mean?
If you've spent any time at all playing around with Google Analytics, you've probably seen a statistic for "bounce rate." On paper, a bounce rate is simple - it's the percentage of people that leave your website after only viewing one page. In practice, however, it's a little bit more confusing. What's a "good" versus a "bad" bounce rate? When do … [Read more...]
How to Get the Most Out of Google Analytics
Google Analytics is a fantastic tool that provides real-time data on your website traffic. But as anyone who's looked at it knows, the interface is overwhelming and confusing. It can be hard to find the information you need. Kristin Hicks of Constant Contact highlights the must-have metrics from Google Analytics: 1. Website Traffic The first … [Read more...]
Make Google Work For You With These 4 Videos
Oh Google, my Google. What would the internet be without that trusted blue G? Since its launch, Google has moved beyond its impressive title as the most frequently-used search engine to a suite of applications, marketing tools and social networks. Plain and simple: pleasing Google is good for business. If your potential customers can't find you … [Read more...]
10 SEO Mistakes You Can Avoid [Infographic]
Rank Better in Search - Avoid These 10 SEO Mistakes Did you know the top three search results 61% of all clicks? Or that 75% of search engine users never look past page one search results? Search ranking continues to be a vital component of any online marketing strategy. To improve your ranking through organic search, avoid making any of these … [Read more...]
Making Sense of Google Analytics: 10 Tips for Small Businesses
by Jeremy Taylor, Constant ContactGoogle Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model).The problem is that it can be tricky to identify the metrics that … [Read more...]
Can Your Customers Trust Your Website?
We're hearing more and more frequently about hackers breaking into a company's back end systems and stealing customer information. As a business owner, it is your responsibility to protect and secure customer information and keep hackers at bay. How confident are you that your business's website is protecting your most important asset - your … [Read more...]
Top Four SEO Trends for 2015
Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics and detailed in this article by MarketingProf's Ayaz Nanji.Below are four key search engine optimization (SEO) lessons from the report, as … [Read more...]
A Beginner’s Guide to Google Analytics
Natalie Denyse, Constant ContactYou invested time, money, and other resources into setting up a website for your business.It looks great and you’re excited about having a place for people to learn more about your business.But now that it’s setup, are you able to answer these important questions?How many people are visiting your website?What pages … [Read more...]
Optimize “Old” Blog Posts to Maximize Search Results
This week we are sharing a unique tactic for increasing blog traffic to your website: optimizing the older blog content on your website. The following information is excerpted from a recent article by Pamela Vaughan, published on HubSpot Blogs. Click here to read the full article. * * * The Blogging Tactic No One Is Talking About: Optimizing the … [Read more...]
Understanding The SEO Journey – Old vs New SEO
As an online marketing agency, SEO is a common topic of discussion around the BizzyWeb office. This recent blog post published on Webbiquity.com by guest author Jack Dawson is an informative and easy-to-understand explanation of old versus new SEO. * * * by Jack Dawson Everyone implementing SEO usually has the same question – how long before I rank … [Read more...]
Big Changes in Mobile Search Coming April 21 – Is Your Website Ready?
Google recently announced that on April 21 it's making mobile-friendliness a ranking signal for searches performed on mobile devices. Mobile-friendly sites use responsive design, an approach to web design aimed at creating an optimal viewing experience (easy to read with minimal resizing or scrolling) across a wide range of devices (from desktop … [Read more...]
Buzz Builders for 2/26: Google Analytics
We are LIVE on Buzz Builders! Join us by streaming the video above, or participate in our Google Plus Hangout for an interactive session. You can also stream the live broadcast on Google Plus and use our handy Q&A tool to ask questions during the broadcast. Be sure to stay on the Hangout afterward to get FREE tech support and ask individualized … [Read more...]
Buzz Builders Webinar for 2/13/13 – Online Analytics for your Business
Bummer, you missed the live webinar! But don't fret, you can still watch by clicking the above video and you can still ask questions/etc. Ask us anything via the "Speak Your Mind" box at the bottom of this page, by tweeting to #BuzzBuilders, or sending an email to [email protected] There’s an old saying in the construction trade: “Measure … [Read more...]
Buzz Builders for 7/11: Special Google Event
Be sure to set your calendar and plan to attend BizzyWeb's special Buzz Builders event this coming Wednesday! This FREE event will feature Ben Theis from Google. Ben will cover the following topics: How to Grow Your Business Online using Google's suite of tools An introduction to Adsense, Google's Ad Network, including tips for getting the most … [Read more...]
