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Running an inbound marketing campaign is a daunting task: trying to get your boss to buy in is another. Inbound marketing campaigns have the potential to be incredibly rewarding, but it can be tricky to convince a numbers-minded boss that it's worth the effort. One way to argue your case is being able to track a specific return-on-investment … [Read more...] about How to Track Inbound Marketing ROI
goals
How to Set SMART Marketing Goals in 5 Steps
It pays to be smart - SMART about your goals, anyway. If your current marketing goals are just "I want to make money," it's time to sit down and come up with some tangible goals. Defining goals is the best way to track your marketing success and get the most bang for your buck. And the best type of goals are SMART goals. What Are SMART … [Read more...] about How to Set SMART Marketing Goals in 5 Steps
