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It pays to be smart - SMART about your goals, anyway. If your current marketing goals are just "I want to make money," it's time to sit down and come up with some tangible goals. Defining goals is the best way to track your marketing success and get the most bang for your buck. And the best type of goals are SMART goals. What Are SMART … [Read more...]
How to Track Digital Marketing ROI
One of the most common - and most blunt - questions our clients ask us is "how do I know all this digital marketing stuff is worth it?" Digital Marketing, like all types of marketing, can be a little nebulous and difficult to attach a dollar amount to. However, there are a few ways to attach a return on investment (ROI) to your digital … [Read more...]
