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What makes an email "successful?" What gets your audience to take action? What gets them to click? What creates an impression in their mind? That's what we'll look at in this blog. For our purposes today, I'm defining "successful" as achieving one of the below:Open Rate above industry averages Click Rate above industry averages The main … [Read more...] about The Anatomy of a Successful Email
Email Marketing
17 Funny Out-of-Office Emails for the Holidays
Note: This blog was originally published 12/24/2015, updated 11/18/2020. As 2020 winds down, lots of people (us included) will be out of the office celebrating the holidays with family and friends. Here are some really funny, clever and snarky out-of-office messages sent this year, courtesy of HubSpot Blogs (full article here). By the way, BizzyWeb … [Read more...] about 17 Funny Out-of-Office Emails for the Holidays
What’s the Best Day to Send an Email?
Email marketing is a staple of both digital marketing and online communication, but it can be tough to reach your audience. Are you sending your emails at the best possible time, or are you randomly scheduling them? Being strategic about send time can help you improve both your open rates and click through rates. Why is Email Important in … [Read more...] about What’s the Best Day to Send an Email?
20 Writing Prompts for Quick and Creative Emails
Whether you're a small mom-and-pop or a massive corporation, one thing is the same: email marketing is a critical part of your digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But creating a killer email isn't isn't as simple as pressing … [Read more...] about 20 Writing Prompts for Quick and Creative Emails
How to Build Eyeball-Worthy Emails
Nobody likes an ugly email. If I click into an email and see walls of text, no color, no images, no buttons and not even one shred of bolded text, it's booked itself a one-way ticket to the trash. Are your emails facing a similar fate? With the vast amount of emails we all receive daily, it's important to create eyeball-worthy emails that command … [Read more...] about How to Build Eyeball-Worthy Emails
Why Email is More Important Than Ever in 2019
Q: Is email still relevant in 2019? A: Yes. Well that was easy! See you all next week, folks. ... Alright, I guess I should go into more detail. It's easy to defend email as a lasting power when email marketing continues to be one of the marketing channels with the biggest return on investment. Email allows you to reach people in a … [Read more...] about Why Email is More Important Than Ever in 2019
Don’t Buy that List – How to Grow Your Email List for Free
Temptation comes in many forms. Sometimes it's a double chocolate brownie when you're 2 weeks into a diet, sometimes it's an extra pair of boots just in case you get tired of the other 12 you own and sometimes it's a "list of pre-screened emails and phone numbers of certified leads!" Buying an email list sure is tempting - who wants to pass up … [Read more...] about Don’t Buy that List – How to Grow Your Email List for Free
10 Digital Marketing New Year’s Resolutions to Live By
Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You … [Read more...] about 10 Digital Marketing New Year’s Resolutions to Live By
Why Aren’t People Opening Your Emails?
Ever feel like you're just shouting into a void? That no matter how amazingly beautiful your emails are, no matter how Earth-shattering the subject matter, it doesn't even matter because barely anyone is opening them? Don't lose hope! The bad news is that people aren't opening your emails. The good news is that you can fix that. If your emails … [Read more...] about Why Aren’t People Opening Your Emails?
