Listen to Article Ever feel like you're just shouting into a void? That no matter how amazingly beautiful your emails are, no matter how Earth-shattering the subject matter, it doesn't even matter because barely anyone is opening them? Don't lose hope! The bad news is that people aren't opening your emails. The good news is that you can fix … [Read more...] about Why Aren’t People Opening Your Emails?
What makes an email "successful?" What gets your audience to take action? What gets them to click? What creates an impression in their mind? That's what we'll look at in this blog. For our purposes today, I'm defining "successful" as achieving one of the below:Open Rate above industry averages Click Rate above industry averages The main … [Read more...] about The Anatomy of a Successful Email
Whether you're a small mom-and-pop or a massive corporation, one thing is the same: email marketing is a critical part of your digital marketing strategy. For every $1 you spend on email marketing, you can expect an average return of $38. That's an almost unbelievable margin. But creating a killer email isn't isn't as simple as pressing … [Read more...] about 20 Writing Prompts for Quick and Creative Emails