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digital marketing

What is Google My Business?

March 5, 2021

What is Google My Business FeaturedImage

How do customers find you online? For most, it starts with a search in Google. For that reason, it’s critical to ensure that your information in Google is up-to-date and accurate. One of the best ways to do this is by using Google My Business. What Is Google My Business? If you’ve spent any time online, you’ve probably stumbled across Google My … [Read more...] about What is Google My Business?

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: digital marketing, google, Google My Business, online marketing, SEO

Do Blog Comments Help SEO and Digital Marketing?

February 26, 2021

a stack of example comments with text overlaid that says "Do Blog Comments Help SEO and Digital Marketing?"

I was going to start out this blog post with a question, and then I realized it's ironic of me to ask our audience a question when we have comments disabled on our blog. But why do we disable comments when other blogs enable them? The debate of enabling/disabling comments is one that perpetually plagues the digital marketing world. Some … [Read more...] about Do Blog Comments Help SEO and Digital Marketing?

Author: Dave Meyer Filed Under: Marketing, News, SEO Tagged: content marketing, digital marketing, Search Engine Optimization, SEO

The Beginner’s Guide to Inbound Marketing for Manufacturers

February 19, 2021

a warehouse with text overlaid that says "The Beginner's Guide to Inbound Marketing for Manufacturers"

Many manufacturing companies struggle with digital marketing. It's difficult to draw in business when you're not selling a product someone can buy directly from your website and when your sales process is long. Additionally, it can be hard to stand out among the crowd when all your competitors are doing the same thing. For manufacturers, inbound … [Read more...] about The Beginner’s Guide to Inbound Marketing for Manufacturers

Author: Dave Meyer Filed Under: Inbound Marketing, News Tagged: digital marketing, How To, inbound marketing, manufacturing

The Anatomy of a Successful Social Media Post

February 10, 2021

The Anatomy of a Successful Social Media Post - HeaderImage

What makes a good social media post? Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining "successful" as any of the following: Reached at least 20% of followers Received 5% engagement compared to total number of people reached Received comments and/or shares These … [Read more...] about The Anatomy of a Successful Social Media Post

Author: Dave Meyer Filed Under: BizzyWeb, Buzz Tips, Facebook, LinkedIn, News, PInterest, Social Media, Twitter Tagged: content marketing, digital marketing, online marketing, Social Media, social media marketing

5 Blog Content Writing Hacks for Digital Marketing

February 5, 2021

5 Blog Content Writing Hacks

Fun fact: nobody likes writing- not even writers. Writing can be creatively rewarding, but it can also be a constant struggle of trying to produce consistent, quality content for your digital marketing strategies. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog … [Read more...] about 5 Blog Content Writing Hacks for Digital Marketing

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Communication, Marketing, News Tagged: blog, blog content, Blogging, Content, content marketing, digital marketing, Minneapolis digital marketing, online marketing

The Anatomy of a Successful Email

February 3, 2021

anatomy of successful email

What makes an email "successful?" What gets your audience to take action? What gets them to click? What creates an impression in their mind? That's what we'll look at in this blog. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry averages The main … [Read more...] about The Anatomy of a Successful Email

Author: Dave Meyer Filed Under: BizzyWeb, Buzz Tips, Constant Contact, Marketing, News Tagged: Constant Contact, digital marketing, email campaigns, Email Marketing, online marketing

How to Automate Your Social Media

January 29, 2021

a child laying on their stomach on top of a skateboard, balancing with their arms. text overlaid says "how to automate your social media"

Social media marketing is a critical part of every digital marketing strategy. Unfortunately, it's also a time-consuming one. Social media is often an area of marketing that gets left by the wayside when business is busy. One way you can prevent your social media activity from grinding to a halt is by setting up social media automation. These … [Read more...] about How to Automate Your Social Media

Author: Dave Meyer Filed Under: Marketing, News, Social Media Tagged: automation, digital marketing, Social Media

What is Negative SEO? (And How Defend Against It)

January 15, 2021

woman scratching her head in confusion with text overlaid that says "What is Negative SEO? (And How Defend Against It)"

With fame comes jealousy, and that's true even on Google. Ranking on search engines is such a competitive game that some will go to drastic lengths to achieve it. While most companies are content to compete with each other above board, inevitably some will stoop to scammy and slimy tactics to get ahead. Negative SEO (search engine optimization) is … [Read more...] about What is Negative SEO? (And How Defend Against It)

Author: Dave Meyer Filed Under: News, SEO Tagged: black hat SEO, digital marketing

The Best Growth Hacks for 2021

December 29, 2020

a child standing next to a height chart with text overlaid that says "the best growth hacks for 2021"

You can hack a phone, you can hack a website, you can even hack a planet... But what about hacking growth? Growth hacking has become a buzzword in entrepreneurial circles. But what does it mean exactly? And how do you go about doing it? This article will explain the fundamentals of growth hacking, how to get started and tactics you can use to hack … [Read more...] about The Best Growth Hacks for 2021

Author: Dave Meyer Filed Under: Inbound Marketing, Marketing, News Tagged: digital marketing, growth hacking, inbound marketing, online marketing

What’s the Difference Between Digital Marketing and Inbound Marketing?

December 22, 2020

various colored icons of a computer, email , gear, pie chart, globe and money. Text overlaid says "What's the Difference Between Digital Marketing and Inbound Marketing?"

  Digital marketing and inbound marketing are frequently mentioned online - but what do they actually mean? And what's the difference between the two? What is Digital Marketing? Digital marketing is a broad term for any marketing done online. This includes search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social … [Read more...] about What’s the Difference Between Digital Marketing and Inbound Marketing?

Author: Dave Meyer Filed Under: Buzz Tips, Inbound Marketing, Marketing, News Tagged: digital marketing, inbound marketing

How to Create SEO Content

December 4, 2020

a keyboard with text overlaid that says "How to Create SEO Content"

"How do you rank on Google?" is the million-dollar question that fuels every business with a website. It's also one that has a million-word-long explanation behind it. The short answer: You rank on Google with Search Engine Optimization (SEO) The long answer: It's complicated No one knows exactly how Google's algorithm works except Google … [Read more...] about How to Create SEO Content

Author: Dave Meyer Filed Under: Marketing, News, SEO Tagged: content marketing, content writing, digital marketing, google, inbound marketing, Search Engine Optimization, SEO

Busting Video Marketing Myths

November 27, 2020

a cellphone recording a video of a woman talking with text overlaid that says "Busting Video Marketing Myths"

Video has exploded in popularity in recent years, but some businesses still avoid video because of outdated myths. Some think video is just too expensive while others think it doesn't offer much value. The truth is that 88% of video marketers reported that video gives them a positive ROI. If you haven't seriously considered video marketing, now is … [Read more...] about Busting Video Marketing Myths

Author: Dave Meyer Filed Under: News, Social Media, Video Tagged: digital marketing, Social Media, social media marketing, video marketing

How to Get More Engagement on LinkedIn

November 6, 2020

a cellphone with the LinkedIn app open with text overlaid that says "How to Get More Engagement on LinkedIn"

LinkedIn is an unusual social media network. Content that goes viral on Facebook or Twitter may fizzle on LinkedIn. As the preferred place for business and networking online, LinkedIn has its own culture and own guidelines for what performs best. If you're looking to increase your engagement on LinkedIn, try these 5 tips to inspire more … [Read more...] about How to Get More Engagement on LinkedIn

Author: Dave Meyer Filed Under: LinkedIn, Marketing, News, Social Media Tagged: digital marketing, How To, linkedin, Social Media, social media marketing

Tips for Creating an Online Ad Bidding Strategy

October 23, 2020

a neon sign that says "Tips for Creating an Online Ad Bidding Strategy"

Learning how to create and bid for ads online is a daunting process - which is why so many business owners rely on marketing companies to create their online ads for them. But it's also useful to peek behind the curtain and understand how to create an online ad bidding strategy. Today we'll cover the two most popular online ad platforms - Facebook … [Read more...] about Tips for Creating an Online Ad Bidding Strategy

Author: Dave Meyer Filed Under: Advertising, Facebook, Google, Marketing, News Tagged: digital marketing, facebook, facebook advertising, Google Ads, online advertising, pay per click advertising

What is Conversion Rate Optimization?

September 4, 2020

a group of blocks that spell out the words "What is Conversion Rate Optimization?"

Conversions - can't live with them, can't live without them. Conversions are form fills, phone calls, product purchases - any tangible action someone takes on your website that sets them on the path of becoming a customer. However, conversions are also a tricky beast to master. This is where conversion rate optimization comes into play. What is a … [Read more...] about What is Conversion Rate Optimization?

Author: Dave Meyer Filed Under: Growth-Driven Web Design, Marketing, News, Web Design Tagged: conversion rate, conversions, CRO, digital marketing

What Is Growth-Driven Web Design? (And Why You Should Care)

August 28, 2020

a road in the shape of an arrow pointing up. text overlaid says "What Is Growth-Driven Web Design? (And Why You Should Care)"

Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't … [Read more...] about What Is Growth-Driven Web Design? (And Why You Should Care)

Author: Dave Meyer Filed Under: Growth-Driven Web Design, Marketing, News, Web Design Tagged: digital marketing, Growth-Driven Design, Growth-Driven Web Design, inbound marketing, online marketing, web design

5 Inbound Marketing Mistakes You’re Probably Making

July 3, 2020

a group of people walking toward a giant magnet with text overlaid that reads: "5 Inbound Marketing Mistakes You're Probably Making"

Inbound marketing success is not guaranteed by following a one-size fits all formula. A certain level of trial and inevitable error is necessary to find the right fit for each company, as well as remain agile when there are updates and ranking changes. But there are still some common mistakes that companies make when they first begin inbound … [Read more...] about 5 Inbound Marketing Mistakes You’re Probably Making

Author: Dave Meyer Filed Under: Inbound Marketing, News Tagged: digital marketing

5 Pre-Made Personas to Kickstart Your Digital Marketing

June 26, 2020

a woman with her hands in her hair, posing. text overlaid says: "5 Pre-Made Marketing Personas"

Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing … [Read more...] about 5 Pre-Made Personas to Kickstart Your Digital Marketing

Author: Dave Meyer Filed Under: Buzz Tips, Communication, Marketing, News, Web Design Tagged: digital marketing, marketing personas, online marketing, persona, traditional marketing, web design

Social Media Impressions vs. Reach: Which Matters More?

April 10, 2020

two women holding a polaroid picture frame with text overlaid that says "social media impressions vs reach: which matters more?"

When we talk social media, we usually talk about impressions and reach. To the uninitiated, these terms sound interchangeable, but in the social media sphere there's a world of difference between them. So what are they exactly, and which one is more important? What are Impressions? Social media impressions are the total number of times your content … [Read more...] about Social Media Impressions vs. Reach: Which Matters More?

Author: Dave Meyer Filed Under: Facebook, Inbound Marketing, News, Social Media, Twitter Tagged: digital marketing, Instagram, PPC, social media marketing

How to Rank in Minneapolis with HubSpot Inbound Marketing

March 6, 2020

How to Rank in Minneapolis with HubSpot Inbound Marketing FeaturedImage

Struggling to rank for key terms in Minneapolis among your competition? Don't write off digital marketing - you just may not be using the right tactics. Inbound marketing helps your content stand out and improve your shot at ranking in Minneapolis. What is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...] about How to Rank in Minneapolis with HubSpot Inbound Marketing

Author: Dave Meyer Filed Under: Inbound Marketing, News Tagged: digital marketing, HubSpot, hubspot inbound marketing, inbound marketing

What is Inbound Marketing? [Free eBook]

February 21, 2020

magnet attracting smaller magnets that spell out "lead." overlaid is text that says "what is inbound marketing? [free ebook]"

Let's pretend for a moment that you own a sandwich shop. Which sounds like the better option for attracting new customers? A. Standing in front of your shop and shouting about how incredible your sandwiches are at any passers-by. B. Standing in front of your shop and offering food samples to passers-by. Most of us would choose option B. But … [Read more...] about What is Inbound Marketing? [Free eBook]

Author: Dave Meyer Filed Under: Hubspot, Inbound Marketing, Marketing, News Tagged: digital marketing, inbound marketing, inbound strategy

What is a Buyer Persona? (And How Do I Make One?)

February 7, 2020

What is a Buyer Persona featured image

Do you have a clear picture of who your ideal customer is? Do you know what they like? What they do in their free time? How many children they have? If not, it's time to start building buyer personas for your business. What is a Buyer Persona? Buyer personas are fictional, generalized representations of your ideal customers. They have a name, an … [Read more...] about What is a Buyer Persona? (And How Do I Make One?)

Author: Dave Meyer Filed Under: Hubspot, Marketing, News Tagged: buyer persona, digital marketing, HubSpot, marketing, online marketing, persona

The Ultimate Guide to Hosting a Webinar

November 15, 2019

art of a laptop with a play button in the middle. text is overlaid that says "The Ultimate Guide to Hosting a Webinar"

It seems like no matter where you look, someone is giving a webinar on something. From digital marketing to Hygge, there's a webinar for everything. If you want to try your hand at hosting a webinar, this guide is everything you need to start presenting.  Choose Your Subject Before you start, it's important that you create your … [Read more...] about The Ultimate Guide to Hosting a Webinar

Author: Dave Meyer Filed Under: Marketing, News, Speakiing Tagged: digital marketing, How To, Webinar

How to Plan a Holiday Marketing Strategy

November 1, 2019

a calendar against a green backdrop with text overlaid that says "How to Plan a Holiday Marketing Strategy"

The leaves are falling, the air has a definitive snap in it and Minnesotans are taking their snowblowers out of storage - that can only mean one thing. Winter is right around the corner, and with winter comes an abundance of holidays.  Now is the time to start planning your holiday marketing strategy. Here's how to get started.  Make a Plan Holiday … [Read more...] about How to Plan a Holiday Marketing Strategy

Author: Dave Meyer Filed Under: Buzz Tips, Inbound Marketing, Marketing, News, Social Media Tagged: digital marketing

Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

July 19, 2019

Summer is the time for pool parties, outdoor grilling and watching the clock until the end of the work day. It's hard to stay motivated through the summer when business typically slows and your mind is elsewhere. But it's important to keep your momentum going through the summer, instead of falling into the dreaded summer slump. HubSpot asked three … [Read more...] about Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

Author: Dave Meyer Filed Under: Buzz Tips, Growth-Driven Web Design, Inbound Marketing, Marketing, News, Web Design Tagged: digital marketing, GDD, Growth-Driven Design, Growth-Driven Web Design, online marketing, SMART goals

How to Use Instagram for B2B Marketing

June 7, 2019

How to Use Instagram for B2B Marketing featured image

Instagram is the land of selfies and food pics, but is there a place for B2B? It may seem like Instagram is only useful for consumer-oriented brands to post cute photos of their products, but B2B brands can also utilize Instagram to generate more business. HubSpot's team at their B2B Marketing Lab created a simple-to-follow guide on how to use … [Read more...] about How to Use Instagram for B2B Marketing

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: B2B, digital marketing, Instagram, social media marketing

How to Create Inbound Marketing Campaigns that Convert

May 24, 2019

campaigns that convert featured image

Anyone can slap together an inbound marketing campaign. But a campaign that actually works? One that consistently brings in high-quality leads? That's a challenge. Creating inbound marketing campaigns that convert requires more planning and maintenance than just throwing everything on the wall and seeing what sticks. But high-converting marketing … [Read more...] about How to Create Inbound Marketing Campaigns that Convert

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Inbound Marketing, Marketing, News Tagged: campaigns, digital marketing, inbound marketing, marketing campaigns, online marketing

5 Ways You’re Sabotaging Your Landing Pages

May 10, 2019

5 Ways You're Sabotaging Your Landing Pages featured

Landing pages are the bread-and-butter of inbound marketing. But most landing pages are a burnt piece of toast. It's easy to create landing pages, but creating landing pages that convert is much more of a challenge. There are some basic mistakes that sabotage your landing pages before they ever have a chance to be successful. If your landing pages … [Read more...] about 5 Ways You’re Sabotaging Your Landing Pages

Author: Dave Meyer Filed Under: Inbound Marketing, Marketing, News, Web Design Tagged: digital marketing, inbound marketing, Landing pages, marketing

Walking the Buyer’s Journey

May 3, 2019

walking the buyers journey featured image

In the days of print marketing, marketing efforts were broad paint strokes. You sent your fliers to as many mailboxes as you could, knowing a small percentage would actually reach out to you. Marketing wasn't tailored to different buyers, it was general to appeal to as many people as possible. Today's consumers expect a different kind of process. … [Read more...] about Walking the Buyer’s Journey

Author: Dave Meyer Filed Under: BizzyWeb, Buzz Tips, Hubspot, Marketing, News Tagged: buyer's journey, digital marketing, HubSpot, inbound marketing, marketing

How to Set SMART Marketing Goals in 5 Steps

April 19, 2019

How to Set SMART Marketing Goals in 5 Steps featured

It pays to be smart - SMART about your goals, anyway. If your current marketing goals are just "I want to make money," it's time to sit down and come up with some tangible goals.  Defining goals is the best way to track your marketing success and get the most bang for your buck. And the best type of goals are SMART goals. What Are SMART … [Read more...] about How to Set SMART Marketing Goals in 5 Steps

Author: Dave Meyer Filed Under: Marketing, News Tagged: digital marketing, goals, marketing, Minneapolis digital marketing, online marketing, SMART goals

The Only Inbound Marketing Campaign Checklist You’ll Ever Need

April 12, 2019

InboundChecklistFeaturedImage

Are you ready to get started with inbound marketing, but aren't sure what your first step should be? It's ok - take my hand. Follow me through this easy checklist of what you need, and you'll have your first inbound marketing campaign off the ground in no time. What Is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...] about The Only Inbound Marketing Campaign Checklist You’ll Ever Need

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Inbound Marketing, News Tagged: digital marketing, HubSpot, hubspot inbound marketing, inbound marketing, online marketing, personas

What is Inbound Marketing and Why You Should Care

April 5, 2019

What is Inbound Marketing FeaturedImage

    Show of hands: who likes being told what to do? In the age of information, customers have more power than ever before to educate themselves and make their own informed choices. Traditionally, marketing was a spray-and-pray method: you told as many people as possible why your business was awesome through marketing pieces like fliers … [Read more...] about What is Inbound Marketing and Why You Should Care

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Inbound Marketing, Marketing, News, SEO, Social Media Tagged: digital marketing, inbound marketing, Minneapolis digital marketing, online marketing

Google+ Is Shutting Down – Here’s What You Need to Do

March 22, 2019

Google+ Is Shutting Down FeaturedImage

It's been on the horizon for months, looming for years, but now it's finally time - Google+ is no more. Google announced a few months ago that its struggling social network would finally be retired, but a recently-revealed security breach moved their final days from August 2019 to April 2019. Here is everything you need to know and do now that … [Read more...] about Google+ Is Shutting Down – Here’s What You Need to Do

Author: Dave Meyer Filed Under: Google, Google+, Marketing, News, Social Media Tagged: digital marketing, google, Google My Business, online marketing

Why Email is More Important Than Ever in 2019

February 1, 2019

Why Email is More Important Than Ever in 2019 FeaturedImage

Q: Is email still relevant in 2019? A: Yes. Well that was easy! See you all next week, folks.    ... Alright, I guess I should go into more detail. It's easy to defend email as a lasting power when email marketing continues to be one of the marketing channels with the biggest return on investment. Email allows you to reach people in a … [Read more...] about Why Email is More Important Than Ever in 2019

Author: Dave Meyer Filed Under: Buzz Tips, Hubspot, Marketing, News Tagged: digital marketing, email, Email Marketing, online marketing

How to Use Clickbait (Without Being Annoying)

January 25, 2019

How to Use Clickbait FeaturedImage

He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook:  "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual … [Read more...] about How to Use Clickbait (Without Being Annoying)

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Marketing, News Tagged: Content, content marketing, digital marketing, marketing, online marketing

5 Last-Minute Holiday Marketing Ideas

December 14, 2018

5 Last-Minute Holiday Marketing Ideas FeaturedImage

By now, the holidays are in full swing - it's time to make your list and check it twice: Baked cookies ✓  Hung the stockings by the chimney with care ✓  Set up a holiday marketing plan ✖ Oops! Don't put yourself on the naughty list just yet - there's still time to pull together some last-minute holiday marketing.  1. Use Your … [Read more...] about 5 Last-Minute Holiday Marketing Ideas

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News Tagged: digital marketing, holidays, online marketing

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