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content marketing

How to Write a Catchy Headline for Blogs

Quick - you only have a few seconds to capture your readers' attention! One of the first things readers ever see is your headline. It can make or break their decision to read your blog. Avoid humdrum headlines by following these tips for creating captivating headlines that command attention. Must-Follow Headline Guidelines Before we get into some … [Read more...] about How to Write a Catchy Headline for Blogs

SEO: Expectations vs Reality

 Often when clients come to us for SEO work, we hear the same request:"I want to rank on the first page."This is a seemingly simple request, but once you start to unravel it, it becomes very complicated.What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing strategy … [Read more...] about SEO: Expectations vs Reality

How to Write Epic Content

We’re all bombarded with so many words a day that they all blur together into a shapeless mush. It takes some truly special content to stand out from the rest. How can you make your online marketing efforts reach the most people? Make it epic.  Stories unite us. They define us. There’s a reason why stories like the Iliad and Paradise Lost are still … [Read more...] about How to Write Epic Content

Do Blog Comments Help SEO and Digital Marketing?

I was going to start out this blog post with a question, and then I realized it's ironic of me to ask our audience a question when we have comments disabled on our blog. But why do we disable comments when other blogs enable them? The debate of enabling/disabling comments is one that perpetually plagues the digital marketing world. Some … [Read more...] about Do Blog Comments Help SEO and Digital Marketing?

5 Easy Inbound Marketing Ideas

Once you've decided to take the plunge into inbound marketing, you have to face your toughest question - what will your content offerings be? The cornerstone of inbound marketing is offering valuable content your audience wants to engage with. Creating that content is a challenge, especially for first-time inbound marketers. Below are 5 easy … [Read more...] about 5 Easy Inbound Marketing Ideas

The Anatomy of a Successful Social Media Post

What makes a good social media post? Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining "successful" as any of the following:Reached at least 20% of followers Received 5% engagement compared to total number of people reached Received comments and/or sharesThese … [Read more...] about The Anatomy of a Successful Social Media Post

5 Blog Content Writing Hacks for Digital Marketing

Fun fact: nobody likes writing- not even writers. Writing can be creatively rewarding, but it can also be a constant struggle of trying to produce consistent, quality content for your digital marketing strategies. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog … [Read more...] about 5 Blog Content Writing Hacks for Digital Marketing

How to Create SEO Content

"How do you rank on Google?" is the million-dollar question that fuels every business with a website. It's also one that has a million-word-long explanation behind it. The short answer: You rank on Google with Search Engine Optimization (SEO) The long answer: It's complicated No one knows exactly how Google's algorithm works except Google … [Read more...] about How to Create SEO Content

How to Write Content (When You Hate Writing)

I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok. … [Read more...] about How to Write Content (When You Hate Writing)

Content Distribution 101: Why, How and Where

Good content is not only informative, but also builds a relationship with your audience and customers. But how do you reach that audience? After all, content is only successful if it reaches the right people. That’s where smart content distribution comes in. Creating a strategy to send out information to the right audience on the right platform in … [Read more...] about Content Distribution 101: Why, How and Where

8 Inbound Marketing Examples You’ll Want to Try

The harsh truth is that your ideal customer doesn't care about your business. They don't care how long you've been in the industry. They don't want to see your awards. (Yet) What do they care about? They want value and answers to their questions. Instead of hearing about how great you are, they want your knowledge. If you provide them value, … [Read more...] about 8 Inbound Marketing Examples You’ll Want to Try

On-Page SEO Steps [Free Checklist]

Online, you don't have to be a great writer for your content to show up on Google. However, you have to be a strategic writer to rank on the first page of search results. As you write your content, you need to make sure you perform on-page SEO so that search engines know how to read what you've written.  What is On-Page SEO? Simply put, … [Read more...] about On-Page SEO Steps [Free Checklist]

How to Use Clickbait (Without Being Annoying)

He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook:  "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual … [Read more...] about How to Use Clickbait (Without Being Annoying)

WordPress 5.0: What You Need to Know

 The times they are a-changing. In the beginning of December, WordPress began rolling out the new version of their editor, which drastically changes how the interface looks. If your website was built in WordPress you may not have seen the change just yet, but it's expected to roll out on every website within the next few … [Read more...] about WordPress 5.0: What You Need to Know

15 Marketing Clichés Your Clients Want You to Stop Using

Searching for ways to be more efficient in your off-the-wall marketing? Let's put a pin in that, and loop back to it at our synergy meeting.  With the whole wide world of marketing at everyone's fingertips, marketing clichés stick out like a sore thumb. It's easy to fall back on certain phrases, but if you want your content to really shine here … [Read more...] about 15 Marketing Clichés Your Clients Want You to Stop Using

Marketing Lessons From Stephen King’s It

There are many things to be learned from the latest adaptation of Stephen King's It: everyone floats in the sewer, the power of friendship makes anything possible and never, under any circumstances, trust a clown.  It wasn't just an entertaining movie, it was also a massive financial success and full-on cultural phenomenon. There are many ways you … [Read more...] about Marketing Lessons From Stephen King’s It