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content marketing

How to Create SEO Content

December 4, 2020

a keyboard with text overlaid that says "How to Create SEO Content"

"How do you rank on Google?" is the million-dollar question that fuels every business with a website. It's also one that has a million-word-long explanation behind it. The short answer: You rank on Google with Search Engine Optimization (SEO) The long answer: It's complicated No one knows exactly how Google's algorithm works except Google … [Read more...] about How to Create SEO Content

Author: Dave Meyer Filed Under: Marketing, News, SEO Tagged: content marketing, content writing, digital marketing, google, inbound marketing, Search Engine Optimization, SEO

How to Write Content (When You Hate Writing)

November 13, 2020

a broken pencil with text overlaid that says "How to Write Content (When You Hate Writing)"

I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok. … [Read more...] about How to Write Content (When You Hate Writing)

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Facebook, Growth-Driven Web Design, Marketing, News Tagged: Content, content marketing, Growth-Driven Web Design, Writing

Content Distribution 101: Why, How and Where

May 15, 2020

text on a blue background that says "Content Distribution 101: Why, How and Where"

Good content is not only informative, but also builds a relationship with your audience and customers. But how do you reach that audience? After all, content is only successful if it reaches the right people. That’s where smart content distribution comes in. Creating a strategy to send out information to the right audience on the right platform in … [Read more...] about Content Distribution 101: Why, How and Where

Author: Dave Meyer Filed Under: Inbound Marketing, Marketing, News, Social Media Tagged: content distribution, content marketing, How To

8 Inbound Marketing Examples You’ll Want to Try

February 28, 2020

two identical men pointing at each other with text overlaid that says "8 Inbound Marketing Examples You'll Want to Try"

The harsh truth is that your ideal customer doesn't care about your business. They don't care how long you've been in the industry. They don't want to see your awards. (Yet) What do they care about? They want value and answers to their questions. Instead of hearing about how great you are, they want your knowledge. If you provide them value, … [Read more...] about 8 Inbound Marketing Examples You’ll Want to Try

Author: Dave Meyer Filed Under: Inbound Marketing, Marketing, News Tagged: content creation, content marketing, inbound marketing, inbound strategy

On-Page SEO Steps [Free Checklist]

February 14, 2020

white stairs with text overlaid that says "On-Page SEO Steps [Free Checklist]"

Online, you don't have to be a great writer for your content to show up on Google. However, you have to be a strategic writer to rank on the first page of search results. As you write your content, you need to make sure you perform on-page SEO so that search engines know how to read what you've written.  What is On-Page SEO? Simply put, … [Read more...] about On-Page SEO Steps [Free Checklist]

Author: Dave Meyer Filed Under: Buzz Tips, Marketing, News, SEO Tagged: blog content, content creation, content marketing, content writing, google, google search, Search Engine Optimization, search engine results, SEO, website content

SEO: Expectations vs Reality

March 22, 2019

SEO Expectations vs Reality FeaturedImage

  Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing … [Read more...] about SEO: Expectations vs Reality

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Marketing, News, SEO Tagged: content marketing, google, Search Engine Optimization, SEO

5 Easy Inbound Marketing Ideas

March 15, 2019

5 Easy Inbound Marketing Ideas FeaturedImage

Once you've decided to take the plunge into inbound marketing, you have to face your toughest question - what will your content offerings be? The cornerstone of inbound marketing is offering valuable content your audience wants to engage with. Creating that content is a challenge, especially for first-time inbound marketers. Below are some … [Read more...] about 5 Easy Inbound Marketing Ideas

Author: Dave Meyer Filed Under: Buzz Tips, Inbound Marketing, News Tagged: Content, content marketing, ebooks, hubspot inbound marketing, inbound marketing, video

How to Use Clickbait (Without Being Annoying)

January 25, 2019

How to Use Clickbait FeaturedImage

He pressed "publish" on the blog post. What happened next will shock you. In an age where attention is a valuable commodity, clickbait is the currency of the internet. You've certainly seen clickbait titles while scrolling through Facebook:  "Can we guess what [Character From Popular TV Show] you are based on you order at [Fast Casual … [Read more...] about How to Use Clickbait (Without Being Annoying)

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, Marketing, News Tagged: Content, content marketing, digital marketing, marketing, online marketing

WordPress 5.0: What You Need to Know

December 28, 2018

WordPress 5.0 What You Need to Know FeaturedImage

  The times they are a-changing. In the beginning of December, WordPress began rolling out the new version of their editor, which drastically changes how the interface looks. If your website was built in WordPress you may not have seen the change just yet, but it's expected to roll out on every website within the next few … [Read more...] about WordPress 5.0: What You Need to Know

Author: Dave Meyer Filed Under: Blogging, Buzz Tips, News, Web Design, WordPress Tagged: content marketing, web design, WordPress, WordPress 5.0, WordPress web design

15 Marketing Clichés Your Clients Want You to Stop Using

October 19, 2018

15 Marketing Clichés Your Clients Want You to Stop Using featured image

Searching for ways to be more efficient in your off-the-wall marketing? Let's put a pin in that, and loop back to it at our synergy meeting.  With the whole wide world of marketing at everyone's fingertips, marketing clichés stick out like a sore thumb. It's easy to fall back on certain phrases, but if you want your content to really shine here … [Read more...] about 15 Marketing Clichés Your Clients Want You to Stop Using

Author: Dave Meyer Filed Under: Marketing, News Tagged: Content, content marketing, digital marketing, online marketing

5 Steps to SEO Your Blogs and Page Content

April 20, 2018

5 Steps to SEO Your Blogs and Page Content FeaturedImage

Ah SEO...everyone's favorite buzzword that no one quite understands. There are literally thousands of articles online about Search Engine Optimization (SEO) and the right and wrong way to SEO (and even some arguing that SEO isn't important at all). The truth is that Google is ever-evolving and what SEO means is also constantly changing. However, … [Read more...] about 5 Steps to SEO Your Blogs and Page Content

Author: Jena Felsheim Filed Under: News, SEO Tagged: BizzyWeb, Blogging, Content, content marketing, content writing, google, Search Engine Optimization, SEO

How to Write a Catchy Headline [Infographic]

December 15, 2017

How to Write a Catchy Headline [Infographic]

1...2...3...4...5...6...7...8...9...10...are you still here? Viewers typically leave a website within 10 to 20 seconds. With that kind of time crunch, you need to use every tool at your disposal to ensnare attention and keep your visitors around longer. One way to grab attention is with a snappy headline. Even if you have the most compelling blog … [Read more...] about How to Write a Catchy Headline [Infographic]

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, News, Web Design Tagged: BizzyWeb, Blogging, Content, content marketing, digital marketing, How To, infographic, online marketing

Where to Find Free Images For Blogs and Social Media

December 7, 2017

You've just finished crafting the perfect blog post, but you know that images are key to making your content pop. No problem: just run to Google and find a picture, right? Wrong. Repeat after me: Google images are not free to use. Google images are not free to use.  Many business owners fall into this trap and find themselves at the end of a … [Read more...] about Where to Find Free Images For Blogs and Social Media

Author: Jena Felsheim Filed Under: Blogging, Facebook, LinkedIn, News, Social Media, Twitter Tagged: BizzyWeb, Content, content marketing, digital marketing, legal photos, online marketing, Photography, Social Media

What’s Your Digital Marketing IQ? [Quiz]

November 3, 2017

digital marketing iq FeaturedImage

Pop quiz time! Do you have your number 2 pencil and eraser on hand?    Just how much do you know about digital marketing? With all the buzzwords and conflicting information floating around on the internet, it's easy to lose your path. Take our quiz to find out if you're going the right direction (don't worry - this test won't count towards your … [Read more...] about What’s Your Digital Marketing IQ? [Quiz]

Author: Jena Felsheim Filed Under: Advertising, Buzz Tips, Marketing, News, SEO, Social Media Tagged: BizzyWeb, content marketing, digital marketing, Email Marketing, online advertising, online marketing, SEO, social media marketing

Why Your Marketing is Scaring Your Customers

October 27, 2017

why your marketing is scaring your customers

Hey you! Yeah, you! Come here... BOO! Did I scare you? Halloween is right around the corner, and now is the perfect time to scare your customers - as long as you intend to scare them. If your marketing is making them flee in fear, that's probably not the response you're hoping for. There are some common mistakes that business owners make that … [Read more...] about Why Your Marketing is Scaring Your Customers

Author: Jena Felsheim Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: analytics, content marketing, digital marketing, online marketing, personas, reviews

Marketing Lessons From Stephen King’s It

October 20, 2017

marketing lessons from IT - featuredimage

There are many things to be learned from the latest adaptation of Stephen King's It: everyone floats in the sewer, the power of friendship makes anything possible and never, under any circumstances, trust a clown.  It wasn't just an entertaining movie, it was also a massive financial success and full-on cultural phenomenon. There are many ways you … [Read more...] about Marketing Lessons From Stephen King’s It

Author: Jena Felsheim Filed Under: Buzz Tips, Communication, Marketing, News, Social Media Tagged: content marketing, digital marketing, IT, movies, online marketing, personas, pop culture

How to Market a “Boring” Business [Infographic]

September 27, 2017

how to market a boring business

Let's face it: we can't all be the cool kids. You know the type: those renegade, cutting-edge startups that shake the status quo. Some of us have to be the doers - the invisible forces that keep the world turning. Sometimes our product isn't sexy and our services are, well, kind of boring. At least when it comes to social media, blogs and website … [Read more...] about How to Market a “Boring” Business [Infographic]

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, News, Social Media Tagged: content marketing, digital marketing, online marketing, website content

5 Blog Content Writing Hacks

July 13, 2017

5 Blog Content Writing Hacks

Fun fact: nobody likes writing. Not even writers. Writing is summoning an ocean of unending creative motivation. More often than not, you reach for the ocean and find a muddy puddle. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog post when the motivation simply … [Read more...] about 5 Blog Content Writing Hacks

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, Communication, Marketing, News Tagged: blog, blog content, Blogging, Content, content marketing, digital marketing, Minneapolis digital marketing, online marketing

The Anatomy of a Successful Blog Post

February 24, 2017

The Anatomy of a Successful Blog Post

Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful blog posts to see how they're built. What "success" will mean to you depends largely on your audience. Generally, you want to aim for: A consistent number of readers that shows … [Read more...] about The Anatomy of a Successful Blog Post

Author: Jena Felsheim Filed Under: BizzyWeb, Blogging, News Tagged: blog content, Blogging, content marketing, digital marketing, online marketing

The Anatomy of a Successful Social Media Post

February 10, 2017

The Anatomy of a Successful Social Media Post - HeaderImage

Did you bring your scalpel? We're starting something new here at BizzyWeb. For the next few weeks, I'll be taking a look at successful social media posts, emails, blog posts and websites to narrow in on what makes them work. Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining … [Read more...] about The Anatomy of a Successful Social Media Post

Author: Jena Felsheim Filed Under: BizzyWeb, Buzz Tips, Facebook, LinkedIn, News, PInterest, Social Media, Twitter Tagged: content marketing, digital marketing, online marketing, Social Media, social media marketing

How to Write Epic Content

December 9, 2016

How to Write Epic Content

Between TV, email and social media, we're all bombarded with so many words a day that they all blur together into a shapeless mush. It takes some truly special content to stand out from the rest. How can you make your online marketing efforts reach the most people? Make it epic.  Stories unite us. They define us. There's a reason why stories like … [Read more...] about How to Write Epic Content

Author: Dave Meyer Filed Under: BizzyWeb, Blogging, Buzz Tips, Communication, Facebook, LinkedIn, Marketing, News, Public Relations, Social Media, Web Design Tagged: Content, content marketing, digital marketing, online marketing

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