Jason Fidler, Constant ContactHere at Constant Contact, we’re always uncovering new data to help you create effective email campaigns.Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in the best click-through rates, we work hard to ensure that small businesses and … [Read more...] about The What, When, and Who of Successful Emails [Infographic]
by Ryan Pinkham, Constant ContactLet’s face it.No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season.Hopefully you’ve prepared your store or office to make sure you’re providing the best experience to customers.But what about your marketing?A tool like email marketing makes it quick and easy to promote … [Read more...] about 15 Last-Minute Holiday Email Ideas to End 2015 with a Bang
Bria Sullivan, Constant ContactThe holidays are a busy time for your business.And with so much to do, you may be wondering how you’re going to keep up with your growing list of marketing responsibilities, while also keeping your business running smoothly.When it comes to your email marketing, one of the best ways to save time while still driving … [Read more...] about 3 Ways to Automate Your Email Marketing this Holiday Season
Ryan Pinkham, Constant ContactIf the holidays are a busy time for your small business, you know how important the next few months will be.Consumers are expected to spend big this holiday season. If you want them to shop small, you need to plan ahead.Luckily, there are simple steps you can take to set your business up for success.Here are five … [Read more...] about 5 Ideas to Make This Your Most Profitable Holiday Season Yet
Miranda Paquet, Constant ContactWhen Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a … [Read more...] about How a Small Business Made $67,000 from One Cyber Monday Email
Black Friday is one of the most profitable shopping holidays, and retailers are busy planning their social media and email strategy. To help retailers make informed decisions about last-minute social media and email campaigns, Yesmail analyzed the performance of 50 top retailers’ email and social promotions in the week leading up to Black … [Read more...] about The Best Time to Send Black Friday Special Offers
Ryan Pinkham | Constant ContactIs email marketing part of your holiday marketing plans? If not, you could be missing out. Here’s why:Last year, Constant Contact customers sent 1.3 billion emails in the week leading up to Cyber Monday.Email marketing was the #1 driver of online sales on Black Friday 2014.Constant Contact customer Southeastern … [Read more...] about 28 Ideas to Jumpstart Your Holiday Email Marketing
by Ryan Pinkham, Constant Contact Email has never played a more prevalent role in our day-to-day lives. With today’s mobile technology, most people are never far from their email inbox, which is exciting news for businesses and organization trying to stay in touch with current and potential customers. But even in today’s hyper-connected world, … [Read more...] about Email Marketing Myths and Misconceptions
by Dan Shewan, Constant Contact Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make or break the success of any digital marketing initiative.A persuasive, compelling call to action (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting … [Read more...] about 4 Ways to Make Your Call-to-Action Buttons More Effective
In this informative article, HigherVisibility blogger Amanda DiSilverstro offers a variety of tactics to try to make the most out of "unsubscribe" requests.* * *10 Ways to Optimize Your Blog’s Unsubscribe ProcessFinding new readers to subscribe your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember … [Read more...] about 10 Tips for Handling Unsubscribes
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line. In this new Marketing Prof's article, research writer Ayaz Nanji breaks down a recent report from Adestra on the best and worst performing words to use in your email subject lines.The report was based on data from more than 3 billion … [Read more...] about Do You Know the 10 Best (and Worst) Performing Words in Email Subject Lines?
Ryan Pinkham, Constant Contact When it comes to growing your email list, it’s hard to beat the exposure your website can provide.Think about it — why do people visit your website?In most cases, it’s to learn more about you, your business, and the products and services you have to offer.Many of these people will navigate to your website directly, … [Read more...] about Why Website Visitors Aren’t Joining Your Email List (And What You Can Do About It)
by Erik Mintz, Constant Contact With any event, whether it’s a class, seminar, open house, fundraiser or something in between, the ultimate goal is to get as many people as possible to attend. There’s no point in planning a free or fee-based event if no one shows up. To get the most out of your efforts, here are six ways to maximize registration, … [Read more...] about 6 Ways to Promote Your Next Event
Bummer. You missed this week's live broadcast. Fortunately, you can still watch the archive video above. Join us next week live on the webinar, or in person at our new headquarters for the next BizzyWebinar workshop! There is a tool out there that most Internet users check more often than any other social network, website, or gadget. Most of us … [Read more...] about Utilizing E-Mail to Market Effectively – Find Out How on the Next BizzyWebinar!
Have a question? Leave it below by scrolling to the bottom and posting under "Speak Your Mind" - or Tweet to #BuzzBuilders, or send an email to [email protected]! Writing content for the web is different than writing for print. If you're going to write your own blog or website content, there's more to it than copying text that's written in your … [Read more...] about Buzz Builders Webinar for 12/12/12: Writing Content for Websites
WordPress 3.1, code named "Reinhardt" (in honor of guitarist, Django Reinhardt), was rolled out Wednesday and includes some handy improvements for users. Easier linking, a new site-wide admin bar for logged in admins and editors, and custom post formats are now available. BizzyWeb will be updating qualifying sites as soon as we've verified plugin … [Read more...] about WordPress 3.1 Goes Live
Twitter is the new high school popularity contest, and even more so since Twitter announced their new analytics tool. Mashable explained how Twitter analytics works: "With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people … [Read more...] about Twitter Analytics: A Popularity Contest?
There is a new Facebook profile once again. Unveiled last month and now mandatory as of Monday, has Facebook become more user friendly or creepier? With the new rollout of Facebook profiles you can easily see info users have provided (current city, relationship status, and work info). It's more business-minded and LinkedIn-esque. Small features … [Read more...] about New Facebook Profiles: A New Level of Creepiness or a great way to connect?