Traditional Web Design is Broken
The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. You become trapped in a vicious cycle of designing a site, letting it stagnate for years, then redesigning it again a few years later.
This means you spend more money upfront for less return down the line.
With User-Centered Web Design, your website is never left stagnant. Instead of a “set it and forget it” approach, UCD actively targets your users’ pain points to solve them and create a streamlined, modern website experience.
Why User-Centered Web Design Is Better
User-Centered Web Design is a powerful new approach to web design. Instead of front-loading web design with a costly and lengthy new design, User-Centered Design treats your website like a living entity and focuses on substantive, impactful updates spread throughout a year.
Traditional Web Design
- High upfront dollar and time investment
- Processes often runs late and over budget because of unforeseen obstacles
- Built on opinions, not research
- Forgotten after launch
User-Centered Web Design
- Cost spread out over smaller monthly investment
- Launch a functional, yet smaller-scale, site quickly
- Continuously make impactful improvements based on user data
- Site is never stagnant and changes to match updates in Google and SEO strategies
How User-Centered Web Design Works
Create a plan for your website to solve problems for your users.
- Business and website goals
- User experience(UX) research
- Jobs to be done
- Fundamental assumptions
- Buyer Personas
- Journey mapping
- Global strategy
- Brainstorm wish list
- Keyword/content plan
- Competitive analysis
Quickly build a website that’s better than what you have today, but isn’t a final product. Rather, your Launch Pad is the foundation to grow, optimize and build from.
- Customize an acceleration approach
- Run sprint workshops
- Effective content development
- Invest in internal efficiencies
With your Launch Pad website live and collecting data, we’ll start identifying high-impact actions to grow your business.
User-Centered Web Design is not only easier on your wallet, but it’s also easier on your team and better for your customers. User-Centered Web Design works by creating a functional “launch pad” website that looks great and is based on your customers’ needs, but that’s smaller-scale and launches quickly – typically in 1-3 months versus the 6-12 month timetable of traditional web design. We then track users’ actions when they visit your site and make additions, changes and improvements based on that data.
User-Centered Design will take your website to the next level by improving over time, giving your customers what they’re looking for without draining your internal resources. Using data to make decisions is less risky, and with your website continually improving, your customers will want to come back for more.