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Traditional Web Design is Broken
Listen to Content
Only 49% of website redesign projects finish and launch on time. (source)
The struggle with traditional web design is that almost immediately after a site is launched, the design and content begins to grow stale. You become trapped in a vicious cycle of designing a site, letting it stagnate for years, then redesigning it again a few years later.
This means you spend more money upfront for less return down the line.
With Growth-Driven Design (GDD), your website is never left stagnant. Instead of a “set it and forget it” approach, GDD actively targets your users’ pain points to solve them and create a streamlined, modern website experience. In traditional web design, user experience is an important element but not the primary goal of a redesign. GDD is a new approach based entirely on user experience and hard data.
88% of online consumers are less likely to return to a website after a bad experience. (source)
The Benefits of Growth-Driven Design
Growth-Driven Design is a powerful new approach to web design. Instead of front-loading web design with a costly and lengthy new design, GDD treats your website like a living entity and focuses on substantive, impactful updates spread throughout a year based on actual user behavior.
Traditional Web Design
High upfront dollar and time investment
Processes often runs late and over budget because of unforeseen obstacles
Built on opinions, not research
Forgotten after launch
Growth-Driven Design
Cost spread out over smaller monthly investment
Launch a functional, yet smaller-scale, site quickly
Continuously make impactful improvements based on user data
Site is never stagnant and changes to match updates in Google and SEO strategies
How Growth-Driven Design Works
1Strategy
10-14 Days
Create a plan for your website to solve problems for your users.
- Business and website goals
- User experience(UX) research
- Jobs to be done
- Fundamental assumptions
- Buyer Personas
- Journey mapping
- Global strategy
- Brainstorm wish list
- Keyword/content plan
- Competitive analysis
2Launch Pad
60-90 Days
Quickly build a website that’s better than what you have today, but isn’t a final product. Rather, your Launch Pad is the foundation to grow, optimize and build from.
- Customize an acceleration approach
- Run sprint workshops
- Effective content development
- Invest in internal efficiencies
3Continuous Improvement
14-Day Sprints
With your Launch Pad website live and collecting data, we’ll start identifying high-impact actions to grow your business.
Growth-Driven Design is not only easier on your wallet, but it’s also easier on your team and better for your customers. The average traditional website engagement generates an average of $18,500 in revenue. With Growth-Driven Design, the average website engagement is $48,000. (source)
GDD will take your website to the next level by improving consistently over time based on user feedback and designed for optimal user experience. Take your customers on a targeted journey to land more conversions and grow your business.
Growth-Driven Web Design Process
With Growth-Driven Design (GDD), your website is never left stagnant. Instead of a “set it and forget it” approach, GDD actively targets your users’ pain points to solve them and create a streamlined, modern website experience. In traditional web design, user experience is an important element but not the primary goal of a redesign. GDD is a new approach based entirely on user experience and hard data.
Because this is a more fluid process, there are a few steps that build into the preparation, but then it becomes a continuous flywheel that repeats steps and spins endlessly.
Phase One: Preparation
Step 1: Strategic Gameplan
Your Growth-Driven Web Design project will be based off the Strategic Gameplan described above that defines your goals, existing website and buyer personas. In this document you’ll find user experience research and recommendations from our team.
Step 2: Discovery
During discovery, our two teams will meet to discuss your project and timelines, priorities, and get feedback from each other. This will be a brainstorming session where we take what we’ve learned in the strategy, and compile a list of items that need attention.
We will, collectively, determine the 20% of items that will make 80% of the impact, and those items will guide your launch pad website build.
Step 3: Design
Once you’ve given us the go-ahead, our team will get to work creating a functional launch pad website for your GDD project. You’ll be given a sitemap to review pages, wireframes to sign off on look-and-feel and finally an interactive but hidden mock-up of your site you can dig into. At each step, you’ll be asked for your feedback and approval.
Step 4: Implementation
When you’ve decided on a design, our team will begin the implementation step: actually building the site. We’ll source content either from your existing website or that we’ve written as part of your program and plug it into your design.
Step 5: Launch
Your launch pad website is released to the world, functional, but ready to be expanded and improved.
Then we set up qualitative and quantitative data collection on your website to get data from users around reaching your company’s goals, make sure the fundamental assumptions about your users are correct, and test marketing hypotheses.
Step 6: Continuous Improvement
This is the core of Growth-Driven Web Design. Your site is continuously expanded and added to, creating a flywheel that’s constantly in motion.
Phase Two: Continuous Improvement
Under Growth-Driven Design, your website is never static. We start with ideas generated during the strategic gameplan and discovery phases of your program to identify goals we want to hit, and what actions will help us get there. This is then broken down into bite-sized actions our team enacts to help us get there. And finally, we analyze and respond accordingly.
Step 1: Build
First, we prioritize and plan the steps for each action. Then we build each incremental change into the site.
Step 2: Launch
We make each change live. Both steps 1 and 2 happen during 2-week periods called sprint cycles.
Step 3: Monitor
Once the change(s) are live, we monitor them to see how users on the site respond. This stage is the most important in the Growth-Driven Design process.
Step 4: Monthly Report
We put our findings into a monthly report, in which we analyze the data, track progress towards annual goals, and recommend next steps.
Step 5: Monthly Client Meeting
We meet with you to discuss our findings and recommendations, as well as discuss upcoming action items.
Step 6: Quarterly Review
Each quarter, we host a brainstorming session. During this session, both of our teams lay out ideas, that are then broken down into actionable steps. And this takes us back to Step 1: Build.
