Traditional Web Design is Broken
Only 49% of website redesign projects finish and launch on time. (source)
The struggle with traditional web design is that almost immediately after a site is launched, the design and content begins to grow stale. You become trapped in a vicious cycle of designing a site, letting it stagnate for years, then redesigning it again a few years later.
This means you spend more money upfront for less return down the line.
With Growth-Driven Design (GDD), your website is never left stagnant. Instead of a “set it and forget it” approach, GDD actively targets your users’ pain points to solve them and create a streamlined, modern website experience. In traditional web design, user experience is an important element but not the primary goal of a redesign. GDD is a new approach based entirely on user experience and hard data.
88% of online consumers are less likely to return to a website after a bad experience. (source)
The Benefits of Growth-Driven Design
Growth-Driven Design is a powerful new approach to web design. Instead of front-loading web design with a costly and lengthy new design, GDD treats your website like a living entity and focuses on substantive, impactful updates spread throughout a year based on actual user behavior.
Traditional Web Design
High upfront dollar and time investment
Processes often runs late and over budget because of unforeseen obstacles
Built on opinions, not research
Forgotten after launch
Cost spread out over smaller monthly investment
Launch a functional, yet smaller-scale, site quickly
Continuously make impactful improvements based on user data
Site is never stagnant and changes to match updates in Google and SEO strategies
How Growth-Driven Design Works
Create a plan for your website to solve problems for your users.
- Business and website goals
- User experience(UX) research
- Jobs to be done
- Fundamental assumptions
- Buyer Personas
- Journey mapping
- Global strategy
- Brainstorm wish list
- Keyword/content plan
- Competitive analysis
Quickly build a website that’s better than what you have today, but isn’t a final product. Rather, your Launch Pad is the foundation to grow, optimize and build from.
- Customize an acceleration approach
- Run sprint workshops
- Effective content development
- Invest in internal efficiencies
With your Launch Pad website live and collecting data, we’ll start identifying high-impact actions to grow your business.
Growth-Driven Design is not only easier on your wallet, but it’s also easier on your team and better for your customers. The average traditional website engagement generates an average of $18,500 in revenue. With Growth-Driven Design, the average website engagement is $48,000. (source)
GDD will take your website to the next level by improving consistently over time based on user feedback and designed for optimal user experience. Take your customers on a targeted journey to land more conversions and grow your business.