Difference Between PPC & SEO
Video Ads
Video ads are exactly what they sound like - advertisements in video format. They can range from a few seconds on TikTok to over 10 minutes on YouTube. Video ads typically play before, after, or in the middle of a video.
Display Ads
Display ads are likely what you picture in your head when you hear “online ad.” These types of ads generally have some kind of graphical element, vs being text only. The primary example would be banner ads, which appear on websites and social media.
Paid Search
Paid search ads are any ads that appear on a search engine results page (SERP). By far the most popular paid search ads are Google Adwords. However, you can also run search ads on any platform. These are almost always only text.
Remarketing Ads
Remarketing ads are a type of ad that are based on a user’s action of visiting your website but not taking an action. If they have their cookies enabled, they’ll begin seeing your ads on other websites they visit. This can be a highly effective way to keep targeting potential customers until they’re ready to make a purchase.
Google Shopping
Google shopping ads are a specific subset of paid search ads. These ads use Google’s powerful shopping platform to list products, which are displayed when consumers search for that product type online. Unlike organic listings, they pull in imagery to attract more attention and clicks.
Social Media Ads
Social media ads are any advertisement that’s housed on a specific social media network. Facebook and Instagram remain the top social media ad platforms. Typically, ads will show up in a user’s feed like a post, although on some networks ads may display as banners on the side of the page or over video content.
PPC Management
Just because you build it, doesn’t mean they’ll come. The difficulty with PPC ads is that they require constant monitoring and management to be successful. Trends change constantly, and so does the cost per click. If you’re not monitoring your ads frequently, then you may be running through your budget quickly without getting leads, spending your budget in places that are no longer relevant, and overall wasting your money.
This process of constantly monitoring, retiring, updating, and creating new ads is PPC Management. It’s also something that most companies don’t have the capacity to do themselves.
Why Work With a PPC Agency?
PPC is a complex art. Yes, most of these platforms are easy to use so anyone can get started with ads. That doesn’t necessarily mean it’s going to walk you through how to create a good ad, where exactly to place it, and regular monitoring. Creating ads themselves are a lot of work - they involve copywriting at a minimum, but typically also require graphic design or video production. And again, you need someone who knows their stuff to constantly monitor the ads. This entire process is a full-time job itself - and depending on the size of the company, it can even take an entire team of people.
All of the above is why most businesses choose to work with a PPC agency - these are marketing agencies that have experience running PPC campaigns. You’ll get access to someone who is already an expert at PPC, so they can give you the best suggestions for building your ads and/or build them entirely on your behalf. They then will manage them for you. If you want to get the best results from your ads, this is the way to go.
PPC and HubSpot
HubSpot is a suite of software tools for marketing, contact management, sales and web design. Which also makes it a highly effective tool for PPC campaigns. You can seamlessly run Google, LinkedIn, and Facebook Ad campaigns right from within HubSpot and connect them to your other web and marketing efforts, so you can get clear visibility and superior tracking.
With HubSpot, we’re Platinum Tier Partners, which puts us in the top 1% of partners worldwide.
