University Enterprise Laboratories (UEL) is an incubator for early-stage companies in life sciences, biotech, healthcare, food/agriculture, and other science/technology industries. They wanted to be able to generate more leads, showcase their culture and innovations, and reorganize it for a better user experience. They also decided they wanted to redesign their logo for new branding to go along with their new website.
BizzyWeb built UEL a new website that took user experience best practices into account. We created an informational hub that answered questions for the three personas that were targeted in design. BizzyWeb also optimized the website and instituted multiple calls to action to get users to go through their journey and find information, thereby generating more leads for the company. Finally, we redesigned their logo to have a more scientific, innovative feel.