Slow Flip was established in 2013 with the goal of helping individuals who have been excluded from the traditional mortgage process to achieve their dream of owning a home. Slow Flip wanted to provide homebuyers with the option to purchase nearly any home on TheMLSonline.com. Slow Flip then helps their clients improve their financial and credit stability. To achieve this goal, Slow Flip reimagined the traditional contract for deed process and created a program that has helped dozens of homeowners.

In order to expand the business and mission, Slow Flip contracted BizzyWeb for a Growth Driven Web Design program. This program began with the creation of a new logo and brand standards. It then moved into the design and construction of a launch pad website. This smaller site had all of the necessary elements to provide a good user experience and build organic SEO for the company. This was followed by carefully targeted marketing campaigns combined with data-driven website additions and adjustments.