Ebenezer is Minnesota’s largest senior living operator with 100 years of experience serving older adults. As part of Fairview Health Services, Ebenezer is dedicated to healing, discovering and educating for longer, healthier and meaningful lives. With an aging population, senior living locations are getting more competitive, and Ebenezer wanted to capitalize on a marketing strategy that could help to generate leads to help place seniors in apartments with various levels of care and get people enrolled in its programs.
The Martin Luther Campus in Bloomington needed to generate more leads and tours with seniors who are looking at living options. We developed a digital marketing strategy to complement traditional marketing tactics so families could find a location that would work best for them.
The Gramercy Park Cooperative wanted to convert its website to WordPress so that it was easy to use, mobile responsive, and editable by staff. The new website launched in mid-2019 and is driving more leads and connections with the Cooperative’s key audiences.
With the success of both of those programs, Ebenezer realized the power of effective digital marketing and hired BizzyWeb to create two websites for its new intergenerational campus: Riley Crossing. The goal is to increase lead generation to both fill apartments for various care levels for senior living, as well as get applications for their childcare area.