Services: Digital Marketing
Blind Installation and Repair, Inc. makes the world more beautiful: one window at a time. Along with installation and repair of window treatments, the company focuses on safety and integrity of blinds. Blind Installation and Repair, Inc. is focused on making sure that the customers are happy and their window blinds will function smoothly for years.
One of the challenges Blind Installation and Repair, Inc. faced in attracting customers is that their business is highly need-based. Customers typically don’t pay any thought to their blinds…until they have to. The key was consistent and targeted communication to keep Blind Installation and Repair top-of-mind. Blind Installation and Repair wanted to grow their repair business with online advertising. From their business partnerships, they had a customer base but they wanted to target potential customers directly.
We identified Facebook, Twitter and LinkedIn as the most critical networks based on Blind Installation and Repair’s target market. Each month, we provided a solid base of 6 posts that are shared across all three social channels. We created display and text ads using Google AdWords, Facebook Paid Advertising and Bing Advertising. Anyone searching for critical keywords (such as “blind repair” or “fix blinds”) within Blind Installation and Repair’s service area would be met with an advertisement. Our first ad set generated nearly 2,000 new users to their website. As well as their social efforts, we bolstered their content with one email and blog per month to help keep returning customers coming back.
Impressions on Facebook
BizzyWeb has helped us tremendously with our social media! There team is fantastic and I encourage anyone that wants more exposure and more business to give their team a try! [The] entire staff is committed to making our company better. Can’t thank the BizzyWeb team enough!
–Mike Marthaler, Owner, Blind Installation & Repair, Inc.