2012 was a great year. The world didn’t end. Marvel’s The Avengers was released. We saw the transit of Venus for the last time until 2117. But if your website was last redesigned in 2012, that’s anything but great.
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn’t evolve along with it, it ages quickly. That’s where User-Centered Web Design comes in. With User-Centered Web Design, your website is never left stagnant. Instead of a “set it and forget it” approach, UCD actively targets your users’ pain points to solve them and create a streamlined, modern website experience.
Here are just a few reasons why you should consider switching from the traditional web design model to User-Centered Web Design.
User-Centered Web Design is a powerful new approach to web design. Instead of front-loading web design with a costly and lengthy new design, User-Centered Design treats your website like a living entity and focuses on substantive, impactful updates spread throughout a year.
Traditional Web Design
- High upfront dollar and time investment
- Processes often runs late and over budget because of unforeseen obstacles
- Built on opinions, not research
- Forgotten after launch
User-Centered Web Design
- Cost spread out over smaller monthly investment
- Launch a functional, yet smaller-scale, site quickly
- Continuously make impactful improvements based on user data
- Site is never stagnant and changes to match updates in Google and SEO strategies
User-Centered Web Design works by creating a functional “launch pad” website that looks great and is based on your customers’ needs, but that’s smaller-scale and launches quickly – typically in 1-3 months versus the 6-12 month timetable of traditional web design. It’s a simple 3 step process:
User-Centered Design begins with developing an understanding of how your website can solve problems for users. This is where the overall goals of the website are set, and a clear roadmap is placed. Having concrete goals will give you a better ROI on your design.
2. Launch Pad
The launch pad is exactly that – a starting place to build up your website. A launch bad is a functional site that’s an improvement over your current website, but that can still be added to an expanded.
3. Continuous Improvement
With a launch pad website live, you can start collecting data and implementing new design features to help you reach your goals that you set in the strategy.
The action doesn’t stop once your website is live. With UCD, you actively track users’ actions when they visit your site and make additions, changes and improvements based on that data. User-Centered Design will take your website to the next level by improving over time, giving your customers what they’re looking for without draining your internal resources. Using data to make decisions is less risky, and with your website continually improving, your customers will want to come back for more.
Interested in UCD, but need more convincing? We understand. Check out our comprehensive list of why User-Centered Web Design is better than traditional web design or download our FREE e-book below.
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Supercharge Your Marketing and Website with User-Centered Web Design – Free eBook
User-Centered Design is not only easier on your team and wallet- continuous updates and improvements to your website will keep your customers coming back for more. This free eBook goes over User-Centered Design and what you need to know to get started.
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