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2012 was a great year. The world didn’t end. Marvel’s The Avengers was released. We saw the transit of Venus for the last time until 2117. But if your website was last redesigned in 2012, that’s anything but great.
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn’t evolve along with it, it ages quickly. That’s where Growth-Driven Web Design (GDD) comes in.
With Growth-Driven Web Design, your website is never left stagnant. Instead of a “set it and forget it” approach, GDD focuses on making continuous improvements to your website to increase usability and conversions.
Here are the top 3 reasons why you should consider switching from the traditional web design model to Growth-Driven Web Design: it’s dynamic, it’s faster and it’s data-driven.
1. It’s Dynamic
Growth-Driven Web Design is a powerful new approach to web design. Instead of front-loading web design with a costly and lengthy new design, Growth-Driven Web Design treats your website like a living entity and focuses on substantive, impactful updates spread throughout a year.
Traditional Web Design
- High upfront dollar and time investment
- Processes often runs late and over budget because of unforeseen obstacles
- Built on opinions, not research
- Forgotten after launch
Growth-Driven Web Design
- Cost spread out over smaller monthly investment
- Launch a functional, yet smaller-scale, site quickly
- Continuously make impactful improvements based on user data
- Site is never stagnant and changes to match updates in Google and SEO strategies
Get Better Results with Growth-Driven Web Design – Free eBook
2. It’s Faster
Growth-Driven Web Design works by creating a functional “launch pad” website that looks great and is based on your customers’ needs, but that’s smaller-scale and launches quickly – typically in 1-3 months versus the 6-12 month timetable of traditional web design. It’s a simple 3 step process:
1Strategy
10-14 Days
Create a plan for your website to solve problems for your users.
- Business and website goals
- User experience(UX) research
- Jobs to be done
- Fundamental assumptions
- Buyer Personas
- Journey mapping
- Global strategy
- Brainstorm wish list
- Keyword/content plan
- Competitive analysis
2Launch Pad
60-90 Days
Quickly build a website that’s better than what you have today, but isn’t a final product. Rather, your Launch Pad is the foundation to grow, optimize and build from.
- Customize an acceleration approach
- Run sprint workshops
- Effective content development
- Invest in internal efficiencies
3Continuous Improvement
14-Day Sprints
With your Launch Pad website live and collecting data, we’ll start identifying high-impact actions to grow your business.
3. It’s Data-Driven
The action doesn’t stop once your website is live. With GDD, you actively track users’ actions when they visit your site and make additions, changes and improvements based on that data. Growth-Driven Web Design will take your website to the next level by improving over time, giving your customers what they’re looking for without draining your internal resources. Using data to make decisions is less risky, and with your website continually improving, your customers will want to come back for more.
Interested in GDD, but need more convincing? We understand. Download our FREE e-book below.
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Get Better Results with Growth-Driven Web Design – Free eBook
Growth-Driven Web Design is not only easier on your team and wallet- continuous updates and improvements to your website will keep your customers coming back for more. This free eBook goes over Growth-Driven Web Design and what you need to know to get started.
Need a new digital marketing or web design plan? We are a Minneapolis SEO, digital marketing, social media marketing, web design and HubSpot inbound marketing agency. We specialize in inbound marketing and Growth-Driven Design. We’re located just outside of Minneapolis. Stop on by and get started – and while you’re here, pick up a free honey stick (yes, we love our bee-related theme).
