Email marketing is a staple of both digital marketing and online communication, but it can be tough to reach your audience. Are you sending your emails at the best possible time, or are you randomly scheduling them?
Being strategic about send time can help you improve both your open rates and click through rates.
Why is Email Important in 2020?
With all the focus on new trends, it’s easy to dismiss email as irrelevant. However, email is still critically important. There are three key reasons why:
- It’s Personal – Email allows for far greater personalization than any other type of online communication.
- It Keeps Leads Connected – Studies show that email nurtured leads make 47% larger purchases than non-nurtured leads.
- It’s Easy – With various automation options, email is more streamlined than other types of content.
Now that you know why email is still relevant, it’s time to find out…
When is the Best Time to Send an Email?
Research can help you narrow down the best day and time to send an email. GetResponse analyzed 4 billion emails from 1,000 active senders. Through this, they created the following graphs:
The top chart shows results by day of the week, and the bottom chart shows results by hour of the day, averaged out across all industries and countries. Both charts show on average that emails receive attention every day of the week, with only a small dip toward the weekend.
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So, how can you decide what day of the week to send your emails? Constant Contact offers a bit more insight, by breaking down send times by industry.
What is the Best Time to Send Emails by Industry?
Below are the ideal send times, As of July 2019 to September 2019. The send times in the charts below are general industry guidelines:
Using all the data above, you can find the best day to send emails for your industry. Also consider your persona: Does your persona work a 9-5 job or other hours? Do they check their email in short spurts or sit down to read? These will also influence when you want to send your emails.
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