Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn’t evolve along with it, it ages quickly. Many business owners are trapped in this cycle:
Spend 6-8 months redesigning a new website —> It looks good —> Don’t redesign for 3-5 years —> It starts looking bad —> Redesign site again —> Repeat
That’s where User-Centered Design steps in. With UCD, websites are continuously updated every month, with substantive changes to keep your users engaged and moving through the buyer’s journey.
User-Centered Design breaks out of the mold of traditional design to take a more proactive approach. It focuses on converting leads and staying on top of design trends.
The User-Centered Design Process
Unlike traditional web design, User-Centered Design breaks down into a 3-step process:
User-Centered Design begins with developing an understanding of how your website can solve problems for users. This is where the overall goals of the website are set, and a clear roadmap is placed. Having concrete goals will give you a better ROI on your design.
2. Launch Pad
The launch pad is exactly that – a starting place to build up your website. A launch bad is a functional site that’s an improvement over your current website, but that can still be added to an expanded. It’s also launched much more quickly: 1-3 months versus the 6-12 month timetable of traditional design. That leads us to the step 3, the meat of User-Centered Design: continuous improvement.
3. Continuous Improvement
With a launch pad website live, you can start collecting data and implementing new design features to help you reach your goals that you set in the strategy. For example, if your goal is for people to fill out a form on your website, in the continuous improvement stage you would look at how many people are currently filling out the form, and then test and implement strategies to improve that number. Maybe adding a pop-up to the site or re-writing the landing page.
Changing the web design process to be faster and include continual improvement will get you better results, more qualified leads, and enhance your sales. And your users will thank you for meeting their needs.
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Get Better Results with User-Centered Design – Free eBook
User-Centered Design is not only easier on your team and wallet- continuous updates and improvements to your website will keep your customers coming back for more. This free eBook goes over User-Centered Design and what you need to know to get started.
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