Trying to go from “for sale” to “sold?” If your emails are falling flat, it’s time to shake up your email marketing strategy to land more sales.
This infographic from Constant Contact shows the three essential emails for any realtor:
1. Send Out Homeowner Tips
To position your business as a credible authority, focus on homeowner tips that demonstrate your expertise. Sending the latest tips and news will benefit your audience, leading them to view your business favorably and rely on you for future updates and information.
Tip: Check out how Brandon Stewart of David Griffin & Company Realtors uses his email newsletter to grow and engage his audience.
2. Share Your Listings
Email marketing offers a valuable opportunity to share your listings with the people most likely to be interested — current prospects and agents. You can include multiple listings per an email, each accompanied by full details and property pictures.
Tip: See how Robert Paul Properties gets the right message to the right people by allowing people to opt-in to specific listing areas.
3. Request Referrals
Encourage your audience to refer friends and family by offering an incentive like a gift certificate. This will help you acquire quality leads, connect with other agents, and ultimately boost your revenue.
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