Are you ready to get started with inbound marketing, but aren’t sure what your first step should be? It’s ok – take my hand. Follow me through this easy checklist of what you need, and you’ll have your first inbound marketing campaign off the ground in no time.
What Is Inbound Marketing?
Inbound marketing is customer-oriented and customer-driven. Simply put, inbound marketing starts with valuable content that your target audience wants, instead of just advertising your services. In a traditional marketing model, you would simply “spread the word” about your business through print or online ads. With inbound marketing, you instead focus on providing valuable information or items your customers can use. For example, you might start with an ebook, a quiz, a checklist or a blog that your ideal customer might find useful. You dangle that content offer to get nibbles in exchange for a form fill or phone call, and then follow-up with more direct advertising.
Inbound Marketing Checklist
Ready to hit the “GO” button on your campaign? Before you dive in, make sure you’ve dotted all your I’s and crossed all your T’s. Here’s a simple checklist to make sure you’ve covered all your bases.
Once you have these pieces set up, you have what you need to get going with inbound marketing.
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Free Download: How to Run an Inbound Marketing Campaign
Are you dotting your T’s and crossing your eyes? Getting a marketing campaign off the ground is a frustrating mess of trying to pull together disconnected tools and channels. Instead of relying on notes scribbled on a thousand different Post-its, use our Free Inbound Marketing Checklist to make sure you’ve covered all your bases. This download goes more in-depth into inbound marketing and everything you need to get going.
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