TOMORROW — on Thursday, September 22 from 3 to 5 p.m. — BizzyWeb’s Dave Meyer will be giving a talk on “Fishing for Sales With Online Marketing” at the Startup Meetup for New Business Minnesota. We hope you can attend! As of this writing, 141 people are already registered. We’d love to see you there.
This free workshop – Sept. 22 from 3 to 5 p.m. in Bloomington – features a stellar panel that will give you the kind of overview all decision makers should have as a guide to the constantly changing marketing landscape.
Below are some excerpts from the panelists columns, which appeared in the August issue of New Business Minnesota. To read Dave’s article in full, visit this post on BizzyWeb’s site.
This is one of New Business Minnesota’s most popular workshops. Register now!
Sept. 22 / 3 to 5 p.m.
DoubleTree by Hilton, Bloomington-Minneapolis South
7800 Normandale Blvd. S, Bloomington, MN
(Formerly the Sheraton Bloomington) I-494 and Highway 100
Room Location: Plaza 7
“The key to making money with [your customer data] is using it to deepen the relationship with customers and prospects to increase volume, sales and referrals. It’s not rocket science… It’s Customer Relationship Management (CRM).”
— Jill Gibson Blyth, Softech Solutions.
“Direct mail advertising makes more sense today than it ever has. It is a great tool to drive prospects to the web where you can measure activity. If you don’t know what a PURL, GURL, QR, or IMB is then all the more reason to call a direct marketing expert. Because of the low cost of direct mail marketing you can test headlines, lists, offers and more to customers before you mail to a complete list. The bottom line is to test, test, test!”
— Michael Bann, Bann Business Solutions
“You should think about where your prospect will turn to find solutions and how you can be there. They may consult their GPS device. They may seek out reviews, testimonials or discounts with their smartphones or tablets. They get to choose how they look. Your marketing challenge is to make sure they can find you.”
— Jeremy Rock, MobileReach
“Your website is the starting point of every great online strategy. If you don’t have a great website to reel in customers, lures won’t matter much. And although you can buy a $3 rig from Wal-Mart and start casting away, a cheap template site won’t be nearly as effective at bringing in big fish, and will probably break down when you need it most.”
— Dave Meyer, BizzyWeb
(Psst, did we mention that you should register now? Because you should. See you there!)