It’s no secret that we think inbound marketing is the bee’s knees. It’s an approach that adapts to the ever-shifting world of online marketing to create the best possible funnel for warm leads.
And, it’s also simple enough that you too can do it in just 5 easy steps. This infographic from The Whole Brain Group breaks down Inbound Marketing so you can see how it’s effective for your business:
Traditional Marketing vs Inbound Marketing
Traditional marketing techniques involve ads such as commercials, billboards, and direct mail which can be costly and difficult to measure. Since your message is going out to all sorts of people who might not want your product or are not ready to buy, traditional marketing can be like taking a shot in the dark.
Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings better, more qualified leads into your sales funnel. And, although inbound marketing does involve effort, the cost is typically significantly less than traditional marketing — with much better rewards.
Now that you know what inbound marketing is, you can start to build your own strategy. Good luck and happy marketing!
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