It’s no secret that we think inbound marketing is the bee’s knees. It’s an approach that adapts to the ever-shifting world of online marketing to create the best possible funnel for warm leads.
And, it’s also simple enough that you too can do it in just 5 easy steps. This infographic from The Whole Brain Group breaks down Inbound Marketing so you can see how it’s effective for your business:
Traditional Marketing vs Inbound Marketing
Traditional marketing techniques involve ads such as commercials, billboards, and direct mail which can be costly and difficult to measure. Since your message is going out to all sorts of people who might not want your product or are not ready to buy, traditional marketing can be like taking a shot in the dark.
Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings better, more qualified leads into your sales funnel. And, although inbound marketing does involve effort, the cost is typically significantly less than traditional marketing — with much better rewards.
Now that you know what inbound marketing is, you can start to build your own strategy. Good luck and happy marketing!
* * *
Free Download: How to Run an Inbound Marketing Campaign
Are you dotting your T’s and crossing your eyes? Getting a marketing campaign off the ground is a frustrating mess of trying to pull together disconnected tools and channels. Instead of relying on notes scribbled on a thousand different notepads, use our Free Inbound Marketing Checklist to make sure you’ve covered all your bases. This download goes more in-depth into inbound marketing and everything you need to get going.
Need a new digital marketing or web design plan? We are a Minneapolis SEO, digital marketing, social media marketing, web design and HubSpot inbound marketing agency. We’re located just outside of Minneapolis. Stop on by and get started – and while you’re here, pick up a free honey stick (yes, we love our bee-related theme).