Ranking in Minneapolis is easier said than done. With all the competition in the marketplace and even more online, how can your business hope to stand out?
It can be done…if you know how. That’s where inbound marketing comes in.
What is Inbound Marketing?
Inbound marketing is customer-oriented and customer-driven. Historically, customers had to rely on businesses to provide all the information they needed. Now, thanks to the internet, customers can easily search for businesses online and do their own research. Inbound marketing aims to capture people in their journey and gently guide them toward becoming customers. It focuses on attracting strangers to your site with snappy content (such as blogs, social media or online ads), converting those strangers into leads by offering them more unique content (such as a downloadable), then closing the sale by putting them into a workflow for follow-up and then delighting them after they become customers with content relevant to them.
What is HubSpot?
HubSpot is a comprehensive marketing tool and CRM. HubSpot’s marketing platform is built with inbound marketing in mind. As a Minneapolis HubSpot agency, we use this tool to create inbound marketing campaigns that drive action.
HubSpot includes all steps of the inbound process:
- Landing pages
- Email marketing
- Social media marketing
- Campaign creation
Simply put, it’s a tool you can use to execute your inbound marketing ideas without having to coordinate across multiple softwares.
How Can I Use HubSpot Inbound to rank in Minneapolis?
The more optimized your marketing is with Minneapolis in mind, the likelier you are to rank. Practically, this means following best practice tips such as:
- Using keywords related to Minneapolis in your content
- Targeting your online ads to people located in Minneapolis
- Using “look alike” audiences in Google Adwords and Facebook advertising to target Minneapolis-based consumers
Follow these tips to give your inbound marketing a little Minneapolis flavor.
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Automate Your Marketing with HubSpot Inbound
Are you not seeing the results you expected out of marketing with your current program? It’s time to go Inbound. Inbound Marketing is a strategic, proven approach to digital marketing that laser-focuses on your goals that doesn’t just get eyeballs on your content – it sends you primed and warmed leads. You’re reaching the people you want most as customers, which means better business for you. As a Minneapolis HubSpot Partner Agency, we have the tools to create killer campaigns, and the knowledge to slice and dice the analytics.
Need a new digital marketing or web design plan? We are a Minneapolis SEO, digital marketing, social media marketing, web design and HubSpot inbound marketing agency. We’re located just outside of Minneapolis. Stop on by and get started – and while you’re here, pick up a free honey stick (yes, we love our bee-related theme).