The leaves are falling, the air has a definitive snap in it and Minnesotans are taking their snowblowers out of storage – that can only mean one thing. Winter is right around the corner, and with winter comes an abundance of holidays.
Now is the time to start planning your holiday marketing strategy. Here’s how to get started.
Make a Plan
Holiday marketing can be as involved as you want it to be. If you’re looking to ramp up through the end of the year, the holiday season is a fantastic time to run a promotion, offer a discount or host a sale. There’s no shortage of business-themed holidays to tap into:
Holiday Season Dates to Plan for:
- Nov 25: Black Friday
- Nov 30: Small Business Saturday
- Dec 2: Cyber Monday
- Dec 3: Giving Tuesday
If you really want to make your holiday marketing impactful, start by reviewing your SMART goals and creating a holiday campaign based on one of your goals. For example, if one of your goals is to generate more leads for a specific service, that service should be the offering of your holiday marketing campaign.
Create New Images for the Holidays
The holidays are a great time to shake up your branding. Swap out your social media avatars, email newsletter header or homepage slider image for a seasonally-themed image. If you’re offering a holiday promotion, try adding it to your images so your marketing is cohesive.
Create a Marketing Calendar
When planning for the holidays, it’s important to have an action plan in place. A marketing calendar will allow you to carefully plan when content pieces will go live, which is important when you’re building up to a specific date. Marketing tools like Constant Contact and HubSpot have digital marketing calendars you can use. You can also use a simple Excel template – we like this one from HubSpot.
Get Your Digital Marketing Started With SMART Marketing Goals [Free Template]
Holiday Marketing Ideas
If you’re ready to launch into the holidays but don’t necessarily want to have a sale, here are some simple marketing ideas you can try:
Use your highest-performing blog: Take a look back at your most successful blog posts. You can take an existing blog and add some pizzaz (like a few images or well-placed graphs) and create a brand new PDF. Ta-da! Now you have a download you can use for an inbound marketing campaign, without having to write anything new.
Give away something for free: People always love free things – and especially around the holidays when money is tight after buying gifts. An easy way to generate some quick buzz is to give away something free. It doesn’t have to be a grand gesture – a free water bottle or $10 gift card is always appreciated.
Client appreciation: You don’t have to be selling a tangible product to get into the holiday spirit. Instead, show your customers you care and are thankful for their business. A simple way to do this is sending an email with a holiday video from your business.
Fundraiser: People tend to feel more charitable during the holidays. Why not tap into that giving power to raise money for a cause you care about? Set a simple fundraising goal and prompt acton through emails and social media posts. This is a great way to keep your business top of mind while also doing some good.
Make sure this holiday season is a success by planning your strategy now. No matter how complex your holiday marketing will be, it pays to have a plan in place.
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Plan Better with SMART Goals [Free Template]
SMART is a methodology that helps you establish concrete and achievable goals. To help you align your marketing efforts with SMART goals, we’ve built this marketing template that you can download for FREE. It will specifically help you:
- Easily summarize your ultimate marketing goals
- Automatically calculate your greatest marketing need
- Set a deadline for meeting your annual, quarterly, or monthly goals
Need a new digital marketing or web design plan? We are a Minneapolis SEO, digital marketing, social media marketing, web design and HubSpot inbound marketing agency. Stop on by and get started – and while you’re here, pick up a free honey stick (yes, we love our bee-related theme).