It’s common to fall into the trap of thinking of your website and your marketing as two separate entities – but they’re actually much more closely linked. Your SEO strategy and Inbound Marketing strategy could be the perfect couple, if you know how to bring them together.
Bringing SEO to Inbound With Keywords
“Florists near me” is example of a keyword, something you would type into Google (or, increasingly, speak into your phone) to find what it is you’re looking for. As a business on the other side of the equation you have to tap into that consumer mindset to find the right keywords to use both on your website and in your inbound marketing campaigns.
Start with Research
Keyword research is a mix of database research, anthropological study, statistics and psychology. It’s matching what you know about your business with what people search for online. Keyword research is an involved but important process in your marketing strategy – check out our full guide to keyword research to get started.
Using Keywords with Inbound
What keywords you find when researching your SEO strategy should pave the way to your inbound marketing campaigns. For example, let’s say you find out during your research that your keywords are:
- Florists near me
- Flower arrangement ideas
- Wedding flowers
These keywords should be the topics for your inbound marketing campaigns. You could create content pieces for each of these keywords:
- The A-Z Guide to Flowers in Minneapolis
- 2o Best Flower Arrangement Ideas for 2019
- Wedding Flower Inspirations
Using the same keywords on both your website and inbound marketing will not only boost your SEO, but also make it easier to stick to your goals and measure performance. Inbound Marketing and SEO are a match made in heaven.
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Free Checklist: How to Run an Inbound Marketing Campaign
Are you dotting your T’s and crossing your eyes? Getting a marketing campaign off the ground is a frustrating mess of trying to pull together disconnected tools and channels. Instead of relying on notes scribbled on a thousand different Post-its, use our Free Inbound Marketing Checklist to make sure you’ve covered all your bases.
Need a new digital marketing or web design plan? We are a Minneapolis SEO, digital marketing, social media marketing, web design and HubSpot inbound marketing agency. We’re located just outside of Minneapolis. Stop on by and get started – and while you’re here, pick up a free honey stick (yes, we love our bee-related theme).