If a button sits on a website but no one is there to click on it, does it even exist? Having a great website doesn’t amount to much if no one is visiting it. Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic.
1. Use On-Page SEO
Ranking when people search on Google is essential to boost lead generation on your website. If you don’t show up within the first two pages of a Google search, your chances of getting found drop to nearly zero. It’s important not just to show up for your business name, but also for searches for what you do, and your services. Search Engine Optimization (SEO) is a strategy of writing and structuring your website with search engines in mind. We have a guide to local SEO if you want to dig more into SEO and how it works.
2. Optimize for Long-Tail Keywords
When doing keyword research for SEO, you’ll come across many short keywords like “florist” or “dentist.” However, going after those keywords is more challenging because they are so competitive. Instead, try using long-tail keywords. Long-tail keywords are more specific and reflective of how people search: “gas stations near me,” “what is SEO,” “cheap carpet cleaners.” These keywords typically see less volume than short keywords but are much easier to rank for. You can rank #1 for several long-tail keywords, versus #20 for a specific short keyword.
3. Find Your Target Audience
As much as you would love to, your business is not going to appeal to every person in the world. The best way to get more traffic to your website is by targeting specific audiences instead of casting a wide net. You can define your audience by creating buyer personas – fictionalized representations of your ideal customers. You can then optimize your website with these personas in mind to find real people that match those criteria.
4. Advertise Online
If you want to generate a lot of traffic to your website quickly, advertising online is the way to go. Whether you use Facebook or Google will depend on your target audience and your goals, but either avenue will bring them back to your website. It’s important to still use SEO and user experience best practices, because if you drive people to your website but it’s unusable, you won’t see much return traffic.
5. Regularly Update Your Website
One of the factors that search engines take into consideration when ranking websites is how often that website is updated. Regularly updating your website can drastically increase your traffic by increasing your rankings.
That’s where Growth-Driven Design (GDD) comes in. With Growth-Driven Design, websites are continuously updated every month, with substantive changes to keep your users engaged and moving through the buyer’s journey.
Driving more traffic to your website is a challenge, but these tactics will help you get more monthly viewers.
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Find Out What To Do To Improve Your Rankings and Get More Web Traffic
Get your Free Buzz Report and use it to find out what needs to be changed on your website to improve your search engine rankings.
What you’ll get in this report:
- Speed, tag, description and image analysis
- Top keywords
- Social analysis
- Link analysis
- Domain analysis
- Tasks for your next steps
Need a new digital marketing or web design plan? We are a Minneapolis SEO, digital marketing, social media marketing, web design and HubSpot inbound marketing agency. We’re located just outside of Minneapolis. Stop on by and get started – and while you’re here, pick up a free honey stick (yes, we love our bee-related theme).