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Customer feedback isn’t just important – it’s essential to keep your business afloat so you can improve and adapt to your customers’ needs.
If you aren’t currently gathering customer feedback beyond reviews, there are many ways you can solicit customer feedback with minimal effort.
Email Feedback
This is one of the most common ways to receive feedback because it’s easy to implement and typically sees good results. If you’ve ever stayed at a hotel or contact customer support, you’ve no doubt received a follow-up email a few hours later asking you about your experience and asking for a rating. You can easily create an automated email in a tool like Constant Contact to ask your current customers for feedback.
Live Chat Support
If you have the staff to manage live chat support, this can be a fantastic real-time way of getting feedback. You can simply add a pop-up to your site asking visitors if they’re finding what they need that launches right into a live chat session once they click on it. The benefit of this method is that you can get feedback from visitors to your site who aren’t yet current customers.
Customer Interviews
Businesses often overlook the power of their current customers in shaping what prospective customers may want. If you already have “the perfect client,” see if they’d be willing to sit down for an honest discussion of what they like and don’t like about your service. Be sure to follow-up with a thank you or a discount rewarding them for their honesty.
Quick Polls
You may have already seen this method in action – have you ever been browsing online when a pop-up appears asking you to answer a quick question? Polls are a great way of testing the waters to feel out the general mood. One example is adding a poll to your home page asking people to rate how easy it was for them to find what they were looking for.
By gathering feedback from prospective, current or past customers, you’ll have the data you need to accurately adapt to what your customers want. The next step is knowing how to use that information.
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