Do you know what your clients think about you? Do you really know? Client feedback can literally make or break a business.
There’s no point to digital marketing at all if your clients don’t like what you’re laying down. Take the quiz below to see how in touch you are with your clients, and what you can do to get on the same wavelength.
How to Connect With Your Clients
1. Develop Personas
Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better and make it easier for you to tailor content to the specific needs, behaviors and concerns of different groups. Defining your personas will help you create the best possible content for your customers. Building a persona is easy.
2. Create a Strategic Marketing Plan
There’s little point to marketing if you’re just throwing mud at the wall and seeing what sticks. Creating a strategic marketing plan based on your personas will help you create content that’s more pleasing to your specific audience. Start by creating SMART goals for your marketing.
3. Build Content for Your Audience, Not For You
You know who you are and why you’re awesome. Your prospective clients don’t. Instead of waxing on about why people should work with you, walk the walk and show them you can address their pain points. They’re more likely to engage and have a positive response than cookie-cutter content about you.
4. Monitor and Engage
This is the most important step to understanding what your clients think of you, but it’s often the most overlooked. You can’t know what your clients really think if you never monitor feedback. At the very least, make sure analytics are in place like Google Analytics on your site or measurement tools through social media and/or email. And when you do get comments or responses, always follow up (even if the feedback is negative).
5. Define Your Return On Investment
Your digital marketing and websites are investments in your company. It’s important to know what success looks like, especially when measured against the response from your current and prospective clients. A good ROI and a bad ROI alike can show you how your clients are responding to your marketing efforts.
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