Summer is the time for pool parties, outdoor grilling and watching the clock until the end of the work day. It’s hard to stay motivated through the summer when business typically slows and your mind is elsewhere. But it’s important to keep your momentum going through the summer, instead of falling into the dreaded summer slump.
HubSpot asked three growth marketers for tips on avoiding the summer slump, and it’s advice we all can take:
3 Growth Tips to Avoid the Summer Slump
Grow Your Marketing with Growth-Driven Design
Another way to ensure that your marketing doesn’t slip is through Growth-Driven Design. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Design (GDD) is a new approach to web design that stops this issue in its tracks.
In a Growth-Driven Design approach, websites are continuously updated every month, with substantive changes to keep your users engaged and moving through the buyer’s journey. It’s a three-step, ongoing process:
- Strategy: Develop overall goals for the site to measure success.
- Launch Pad: A functional, but slightly more minimal, site that’s launched in 1-3 months.
- Continuous Improvement: The site is continuously updated and modified, using feedback from the goals set in step 1.
This strategy halts stagnation because you are constantly updating your website to meet your goals.
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Stay on Target with Our SMART Goals Template
The first step to any digital marketing or Growth-Driven Design project is setting the right SMART goals. SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for: Specific Measurable Attainable Relevant and Time Bound. Use our FREE template to set your SMART goals and grow your marketing.
Need a new digital marketing or web design plan? We are a Minneapolis SEO, digital marketing, social media marketing, web design and HubSpot inbound marketing agency. We’re located just outside of Minneapolis. Stop on by and get started – and while you’re here, pick up a free honey stick (yes, we love our bee-related theme).