You may be setting your website up for failure without even knowing it. Many business owners make these common mistakes with their website that kills their conversions and success. Are you guilty of some of these website blunders?
7 Horrible Mistakes You’re Making with Your Website
- Your website loads too slowly – Visitors are only willing to wait 6-10 seconds for a page to load. If your site takes too long to load, you’re losing a good chunk of your visitors.
- You’re still not considering mobile users – Think mobile is still a niche market? Think again. Nearly 80% of internet usage is expected to be mobile in 2019. Even B2B industries are seeing more of a swing toward mobile traffic.
- You rely on outdated SEO practices – Google’s ranking algorithm constantly evolves, but has your website kept up with it? If you’re relying on SEO best practices from years ago, your shot at ranking online is slim to none.
- Your website is about you, not your customer – Too many websites focus their content around how amazing they are, and not what your customers actually need. Your website content should focus on your customer’s needs.
- Your website has too much or too little text – When it comes to your website: quality >>> quantity. It’s better to have a website with only 5 pages that are full of good information and optimized than 20 pages that aren’t great. Take a look at your website to see where you can break long pages out into multiple pages or combine shorter pages together.
- Your website has no clear calls-to-action – Calls-to-action (CTAs) are buttons that gently guide a user through your website. They’re placed at key visual points to draw attention. If your website is lacking in CTAs, your visitors don’t know where to go.
- You have no written strategy behind your website – In order for your website to be successful, you need to have a metric on which to measure success. You should have clear goals for your website that shape everything you do on it.
How to Fix These Website Mistakes
Growth-Driven Design (GDD) is a new approach to web design that stops these issues in their tracks.
In a Growth-Driven Design approach, websites are continuously updated every month, with substantive changes to keep your users engaged and moving through the buyer’s journey. It’s a three-step, ongoing process:
- Strategy: Develop overall goals for the site to measure success.
- Launch Pad: A functional, but slightly more minimal, site that’s launched in 1-3 months.
- Continuous Improvement: The site is continuously updated and modified, using feedback from the goals set in step 1.
This strategy halts stagnation because you are constantly updating your website to meet your goals.
Now that you know what mistakes to look for, it’s time to start fixing them.
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Get Better Results with Growth-Driven Web Design – Free eBook
Growth-Driven Web Design is not only easier on your team and wallet- continuous updates and improvements to your website will keep your customers coming back for more. This free eBook goes over Growth-Driven Web Design and what you need to know to get started.
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