Your website is the most important online sales tool you have – unfortunately, it’s often also the most neglected. If you aren’t seeing online leads like you’d hoped, it’s time to re-evaluate.
Why Your Website Isn’t Working
1. It’s Not Mobile Responsive
If your site can’t be read easily on smart phones and tablets, that’s a huge red flag. According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. That’s a huge slice of the market you’re missing out on. A site that adapts seamlessly to any screen is the best way to keep those mobile customers.
2. It Loads Slowly
Here’s the truth: visitors are only willing to wait 6-10 seconds for a page to load. If your site takes too long to load, most visitors won’t stick around. There are a couple of simple fixes you can make to decrease your loading time, but if your site is older than 5 years it’s time to start from the ground up.
3. It Doesn’t Show Up on Google
We all know how important it is to rank on Google – it’s still the most-used search engine on the web and a hub for potential customers. A quick way to check if you’re reaching your customers is to think like they do. Open up Google and type in some of your keywords without your business name attached – are you showing up on the first page? If not, that’s a good sign it’s time to give your SEO some attention.
4. It Isn’t Converting
This is usually the biggest sign that it’s time to redesign your website, but many business owners overlook it. If you’re seeing significantly fewer conversions over a long period of time, that points to a problem with your site. There could be any number of reasons why your conversions are down – maybe customers can’t find what they need quickly and are leaving, maybe there aren’t enough calls to action telling them what to do or maybe the content is unappealing and too sales-y. Whatever the reason, a good web developer can tell you where the holes are and how to improve your conversions.
5. It’s Outdated (Or Incomplete)
According to a Nielsen study, it takes 10 seconds to convince visitors to stay on your website. If they can’t find what they’re looking for in those crucial seconds, then they’re going to leave. Your site should be built with your customers in mind, so they can quickly run through your site.
How to Fix It
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn’t evolve along with it, it ages quickly. Many business owners are trapped in this cycle:
Spend 6-8 months redesigning a new website —> It looks good —> Don’t redesign for 3-5 years —> It starts looking bad —> Redesign site again —> Repeat
That’s where Growth-Driven Web Design (GDD) steps in. With GDD, websites are continuously updated every month, with substantive changes to keep your users engaged and moving through the buyer’s journey.
Growth-Driven Web Design breaks out of the mold of traditional design to take a more proactive approach. It focuses on converting leads and staying on top of design trends. This way, you can catch and resolve any problems immediately, before they start negatively impacting your website.
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