Are you wondering what the best strategy is to be seen as an expert in your field? The days of the pushy used car salesmen are over. Many small business owners have had a lot of success in educating their clients to prove their expertise. This blog covers 3 online tools you can use to consistently educate your clients and prospects.
Testimonials, advertising, and building relationships are all great forms of building credibility for your business. But, what prospects really want is to see the proof behind your pudding. That’s when education becomes one of the most important tools in your business tool belt. You may be thinking at this point, “Hey, hold on a minute! I don’t want to educate my clients and give away all of my secrets! Then they won’t need me anymore.” Not true. By sharing tidbits of what you know, prospects will automatically see that you’re just scratching the surface on the breadth of your knowledge in your field. In some cases, prospects will try to do what they would hire you for on their own, but as soon as they get stuck they’re going to call you. Below are 3 online tools you can use to educate your clients:
Blogging – By doing a weekly (at a minimum) blog, you’ll instantly have a platform where you can go into detail about how you helped a customer solve a problem. Keep your blogs short and to the point, and don’t cover more than one topic.
Social Media – By using platforms such as Facebook, LinkedIn and Twitter, you’ll be able to share the real-time goings on of your business day. Talk about a problem you solved, an exceptional end to a project, or just general appreciation for your clients and followers, all focused around education. An interactive page is a busy page!
Pinterest – Pinterest is an amazing tool for those of us whose companies produce a visual product. Clients hire you because they simply can’t envision their own end result for their projects. Whether it be for graphics, signs, landscaping, or remodeling, be sure to have a Pinterest page to show off your work. You can even link it back to a blog on your website which explains how you did the project!
Now that you understand the importance of using education as a sales tool, aren’t you excited to see how fast you can close a deal with a strong educational online presence? Blogging, being one of the most important tactics, can also be the most time consuming. Did you know that BizzyWeb has a content program that cuts the amount of time you must spend on blogging down to about 15 minutes per week? To learn more about our content curation program, contact BizzyWeb today to see if it’s right for you. You can also follow us on Facebook, LinkedIn, Twitter, and Google+ to get updates on our weekly blogs and notifications on our weekly Buzz Builders calls, which are of course, designed to educate our clients and prospects!