If your business focuses on business-to-business sales, it’s likely LinkedIn is an important tool in your business tool belt. However, there may be one product or service you offer that tends to be your “bread and butter”, but you don’t want it to take up your entire LinkedIn business page. That’s why LinkedIn rolled out with Showcase Pages. In this blog, read about Showcase Pages and why you might want to incorporate them into your LinkedIn use.
LinkedIn pages are great for advertising your business overall. However, you may have one or many services that you want to highlight separately from all of the other amazing things you do. LinkedIn Showcase Pages work just like your regular business page, but are links off of your main page. It’s almost like an internal LinkedIn website with multiple pages. Here are 2 reasons why you might want to create Showcase Pages for your business:
Advertise to multiple markets – If you have a business that does basically the same thing for multiple markets, it can be difficult to reach everyone with a one-size-fits-all approach. For instance, a sign and graphics company may want to reach both a business audience as well as an individual audience. Businesses know where to go when they need a new sign or banner, but people would never think to use a sign company for a personal use. With Showcase Pages, the sign company can have a separate page for projects that individuals might want done, such as converting a child’s drawing to a wall decal or making fancy signs for directing people to their house for a graduation party.
Showcase multiple “bread and butter” opportunities – Business owners know better than to put all of their eggs in one basket. Many times they have multiple services that largely contribute to their revenue. With Showcase Pages, they no longer have to worry about their multiple services crowding one page. Instead, they can create separate pages for each of their popular products or services, just like a website!
Now that you know more about LinkedIn Showcase Pages, you’re probably wondering how you can get started. Luckily BizzyWeb is always on top of the latest social media trends and we’ve already presented a Buzz Builder’s webinar on this very topic! Check out our Buzz Builders archives to watch our presentation. As always, BizzyWeb is here to help you generate Buzz without getting stung! Contact us to learn more about how you can use social media and the web to grow your business! Connect with us on Facebook, LinkedIn, Google+, and Twitter to hear about the latest innovations in strengthening your online presence!