Ever feel like you're just shouting into a void? That no matter how amazingly beautiful your emails are, no matter how Earth-shattering the subject matter, it doesn't even matter because barely anyone is opening them? Don't lose hope! The bad news is that people aren't opening your emails. The good news is that you can fix that. If your emails fall … [Read more...] about Why Aren’t People Opening Your Emails?
Most business have a LinkedIn page, but many businesses don't actually use LinkedIn. Simply having a page and waiting for leads to come find you won't yield desirable results. Instead, you need to make sure your LinkedIn strategy is designed to help drive leads to you. There are a few things any business can do to increase their number of leads on … [Read more...] about How to Get Leads from LinkedIn
Gather round, I have a terrifying tale. And every last word is true. There was once a website...a seemingly normal website. But underneath the surface, dark forces were at work. Visitors would come, but they wouldn't stay. The contact form was so unused it gathered dust. No one could find it on Google. Business began to dry up. Sound … [Read more...] about Why Your Website is Scaring People
Having a fantastic website is great - but if no one can find it, then it's not going to bring you the leads you want. The process of getting found on search engines is SEO, or search engine optimization. It's a way of structuring your site and content so that search engines can best read it and rank it. Access Now: On-Page SEO Checklist [SEO … [Read more...] about How to SEO a Page in Less Than 10 Minutes [Free Checklist]
Finding your perfect customer is crucial to your marketing and website. But how do you find them? The answer is by mapping out your customer journey. This is the path that your ideal customer takes from lead all the way to sale. This allows you to know exactly where your customer is searching online and how to create content to answer their … [Read more...] about How to Create a Customer Journey Map [Free Template]